- , Thursday, July 16, 2015 5:37 AM
Brands with websites not optimised for mobile have suffered a 10% dip in traffic, as well as a 16% increase in their traffic costs, or CPCs, since search giant Google began prioritising
web properties specifically designed for smaller screens in its search rankings, according to Adobe. Google declared itself a ‘mobile first’ company back in 2010, but it wasn’t until
April this year that it began to actively prioritise those websites specifically designed to be viewed on wireless devices.
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