- Gameloft Solves For Mobile Monetization By Going 100% Direct
Data and Targeting Insider, Steve Smith - Monday, July 13, 2015
Tired of ceding control and revenue share to ad nets and exchange ...
- Meredith Acquires Grocery Server For Local Digital Ad Targeting
MediaDailyNews, Erik Sass - Monday, July 13, 2015
Meredith Corp. has acquired yet another marketing business, Grocery Server, which specializ ...
- Optimizing Content For Text, Voice Search In A Post-Mobilegeddon World
Mobile Marketing Daily, Krista LaRiviere - Monday, July 13, 2015
Now that you've survived mobilegeddon, it is about the time you'll sta ...
- Marketers Need To Improve Ad Interaction With Mobile Gamers
Mobile Marketing Daily, Ben Frederick - Friday, July 10, 2015
eMarketer says that marketers haven't capitalized on mobile games nearly as mu ...
- 51% of Mobile Purchases Are for Physical Things
MobileShopTalk, Chuck Martin - Sunday, July 12, 2015
Buying things on mobile has been getting easier over the years leadi ...
- Apple S-News-zzz?: Aggregated Media Is The New Bland
MoBlog, Steve Smith - Monday, July 13, 2015
In its beta version, Apple's News aggregation app does what Apple ten ...
- Live TV Viewing Is Dying By A Thousand Paper Cuts
Online Spin, Maarten Albarda - Monday, July 13, 2015
Pivotal Research's senior research analyst and frequent MediaPost contributor Brian Wieser recent ...
- AOL's Convertro Drills Attribution Weather Data Down To ZIP Codes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2015
Marketers don't always understand how much weather patterns, compared with the advertisement ...
- Gamee, Social Net for Casual Gamers, Shuns In-App Purchases
The Social Graf, Erik Sass - Monday, July 13, 2015
Casual gamers around the world have a new option for finding a ...
- Lord's To Trial Beacon Technology With New App In Time For The Ashes
Around the Net In MAD London, Sean Hargrave - Friday, July 10, 2015
The Marylebone Cricket Club (MCC) is undergoing a "massive digital branding projec ...
- Facebook Eying Controversial Mobile Ad Changes
Around the Net in Mobile, Gavin O'Malley - Friday, July 10, 2015
Facebook reportedly wants to change the way it handles user data f ...
- Comic-Con 2015 Preview: It's a VR World, We're Just (Passively) Living In It
MediaDailyNews, Jeremy Duimstra - Thursday, July 9, 2015
So it's pretty much pop-culture Christmas + SXSW in San Diego th ...
- Content Marketing Sees Solid Growth, B2C Marketing On Upswing
MediaDailyNews, Wayne Friedman - Thursday, July 9, 2015
Global content marketing continues to steadily grow -- especially among millennial a ...
- Vizury Partners With AppsFlyer, Expands Potential For In-App Re-Engagement
Mobile Marketing Daily, Ben Frederick - Thursday, July 9, 2015
The Vizury-AppsFlyer partnership intends to make it easier for mobile marketers ...
- Ad Placement, Creative In Apps Key To Higher CTR
Mobile Marketing Daily, Ben Frederick - Thursday, July 9, 2015
Ad placement could have just as much of an effect on click-throu ...
- SITO Mobile Buys Hipcricket's Ad Biz
Mobile Marketing Daily, Ben Frederick - Friday, July 10, 2015
In a deal that has been over a year in the makin ...
- Mobile Online Transactions: iPhone 36%, Android 28%
MobileShopTalk, Chuck Martin - Thursday, July 9, 2015
Online purchasing by smartphone is going up and tablet purchasing is goi ...
- Amazon Unveils Device Farm For App Testing
MoBlog, Erik Sass - Friday, July 10, 2015
Amazon Web Services is making app testing easier with a new servic ...
- Xaxis Grows Mobile-Focused 'Light Reaction' Group, Hires 2 MDs
Real-Time Daily, Tyler Loechner - Thursday, July 9, 2015
Light Reaction, the mobile-focused unit launched by WPP's programmatic buying arm Xax ...
- Verizon's AOL Reportedly In Talks To Acquire Millennial Media
Real-Time Daily, Tyler Loechner - Thursday, July 9, 2015
Verizon's AOL is reportedly eyeing mobile ad network and ad exchange Millenni ...
- Mobile Shopping Makes A Move On Online Sales
Research Brief, Jack Loechner - Friday, July 10, 2015
According to a comScore report at the recent IRCE conference, mobile commer ...
- Simulmedia Brings TV Ad Tech To App Marketers
RTBlog, Tyler Loechner - Friday, July 10, 2015
TV ad tech firm Simulmedia has long -- with long being ...
- Microsoft Phone Division To Bear Brunt Of 7,800 Headcount Reduction
Around the Net In MAD London, Sean Hargrave - Thursday, July 9, 2015
Microsoft has published a memo sent to staff from CEO Satya Nadel ...
- Google Maps Adds Cross-Platform Pinning
Around the Net in Mobile, Gavin O'Malley - Wednesday, July 8, 2015
Thanks to an update from Google Maps, owners of iOS devices c ...
- LG Touts Smartphone Camera With Instagram Contest
Marketing Daily, Aaron Baar - Wednesday, July 8, 2015
"We know that photography has exploded with smartphones, and there's an opportuni ...
- TV Streaming Rises As Digital Usage Increases
MediaDailyNews, Wayne Friedman - Wednesday, July 8, 2015
Nearly 30% of all TV viewing -- subscription, free video sites, a ...
- Microsoft Cuts 7,800 Jobs, Revamps Strategy
MediaDailyNews, Gavin O'Malley - Wednesday, July 8, 2015
As part of a broader strategic realignment, Microsoft announced plans on Thursd ...
- iHeartMedia Brings Streaming Radio To AT&T U-verse
MediaDailyNews, Erik Sass - Wednesday, July 8, 2015
Consumers are getting a new streaming audio option courtesy of iHeartMedia a ...
- My iPhone Needs A Gun
Mobile Insider, Steve Smith - Thursday, July 9, 2015
This is the eighth summer of the iPhone era, and the eigh ...
- Sizmek: Most Flash Rich Media Ads Incompatible With Mobile
Mobile Marketing Daily, Ben Frederick - Thursday, July 9, 2015
The days of Flash rich media ads on mobile may be numbere ...