- Gimbal Debuts New USB Beacon Hardware
Mobile Marketing Daily, Ben Frederick - Thursday, July 9, 2015
As the world of beacon-powered advertising grows larger, the tech behind ...
- 13% of Smartphone Owners Have a Digital Wallet, 76% Don't Use Them
MobileShopTalk, Chuck Martin - Thursday, July 9, 2015
Mobile wallets are just not hot. Despite all the promises of bei ...
- Apple Watch Sales Fall Steeply
MoBlog, Erik Sass - Thursday, July 9, 2015
After several years of so-so fitness trackers and the abomination known ...
- Autoplay Is Here To Stay: 3 Ways Advertisers Can Refine Their Video Strategy
Online Video Daily, Zohar Dayan - Wednesday, July 8, 2015
With Facebook reportedly serving up more than 4 billion video views ...
- AerServ Taps BidSwitch To Launch Mobile Video Exchange; MediaMath Plugs In
Real-Time Daily, Tyler Loechner - Wednesday, July 8, 2015
Ad tech platform AerServ is expanding into the world of mobile vide ...
- Mobile Throws A Wrench In Viewability, MRC's Latest Test Finds
Real-Time Daily, Tyler Loechner - Wednesday, July 8, 2015
A lingering concern has been that different viewability vendors, measuring the exa ...
- Tinder Tweaks Access, Makes Instagram, Facebook Connections Easier
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, July 8, 2015
Tinder users can now confirm the authenticity of their interactions with celebriti ...
- Mobile Makes Steady Gains In UK, Accounts For 48% Of All Traffic
Mobile Marketing Daily, Ben Frederick - Tuesday, July 7, 2015
Mobile continues to make steady gains in the UK, as it n ...
- Twitter Offers New Mobile Ad Management Feature
Mobile Marketing Daily, Ben Frederick - Tuesday, July 7, 2015
Advertisers on Twitter can now manage their ad campaigns on mobile device ...
- 80% of Women, 77% of Men with a Retailer's App Use It in the Store
MobileShopTalk, Chuck Martin - Tuesday, July 7, 2015
Online shoppers just can't seem to warm to apps, but those w ...
- Sony, Twitch Let You Live-Stream Games
MoBlog, Erik Sass - Wednesday, July 8, 2015
It's a brave and wonderful new world out there. Sure, Europe ...
- The 'Year Of Mobile' Has Come And Gone
Online Spin, Cory Treffiletti - Wednesday, July 8, 2015
For the last nine to 10 years, pundits proclaimed this (whatever ye ...
- Google's Web Framework Will Make Pages Look Like Android Apps
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2015
Since continuity breeds adoption of software and applications, Web sites may so ...
- Data Leads Under Armour Beacon Test
SearchBlog, Laurie Sullivan - Wednesday, July 8, 2015
Under Armour has begun serving promotions and coupons through beacons in ...
- Sizmek Makes A Play For Mobile Autoplay Ads
VidBlog, P.J. Bednarski - Wednesday, July 8, 2015
Sizmek introducing a video autoplay workaround for HTML5, that would let ...
- 3 Key Mobile Marketing Considerations for CMOs
Around the Net in Mobile, Ben Frederick - Tuesday, July 7, 2015
“Mobile marketing is not reserved for the B2C CMOs of the world,&rdqu ...
- 'NYT' Tests WhatsApp For Story Publishing
Around the Net in Mobile, Gavin O'Malley - Tuesday, July 7, 2015
The New York Times is using the WhatsApp messaging app to deliv ...
- More Money In Digital/Mobile Brings Questions On ROI
Around the Net in Mobile, Ben Frederick - Tuesday, July 7, 2015
As more ad money flows into digital, marketers have more questions abo ...
- The Solution To Fat Thumbs: A Buy Button
Around the Net in Mobile, Ben Frederick - Tuesday, July 7, 2015
Several companies, including Google, Facebook, Twitter and Pinterest, are trying to defe ...
- Hulu Thriving In The Living Room
Around the Net in Video, Gavin O'Malley - Tuesday, July 7, 2015
For Hulu, living room viewing accounts for more than 58% of conte ...
- Millennials' Beacon Reach: 38% of Moms, 20% of Women
Connected Thinking, Chuck Martin - Tuesday, July 7, 2015
Millennial moms are poised to be beaconed. Whether or not they reali ...
- Cheil Worldwide, Appboy Form Global Alliance
MAD, Larissa Faw - Monday, July 6, 2015
Cheil Worldwide continues to build its offerings and presence across the glo ...
- Mobile TV Preferences Register Uptick, TV Set Preferences Drop For Teens
MediaDailyNews, Wayne Friedman - Monday, July 6, 2015
Big TV screens are still the dominating preference for overall viewers ov ...
- Emotion-Based Interfaces: Or, My Quantified Self Is Really Starting To Bug Me
Mobile Insider, Steve Smith - Tuesday, July 7, 2015
T-3's ingenious "hands-free Tinder" app will use Apple Watch's heart-rate monitor ...
- Marketers Can Cash In On Mobile Moments
Mobile Marketing Daily, Nick Worth - Tuesday, July 7, 2015
Many marketers' concept of mobile is already outdated. For marketers just formi ...
- 65% of Millennials Don't Purchase by Mobile
MobileShopTalk, Chuck Martin - Monday, July 6, 2015
For all the emphasis on appealing to millennials, the group doesn't se ...
- Tablet Shipments Will Dip This Year
MoBlog, Erik Sass - Tuesday, July 7, 2015
The rate of growth in tablet devices has slowed in recent yea ...
- Mobile DSP AreaOne Opens Office In China
Real-Time Daily, Tyler Loechner - Monday, July 6, 2015
Mobile demand-side platform (DSP) AreaOne, formerly known as SocialClicks, on Monday announc ...
- Consumers Satisfied With Smartwatches, So Far
Marketing Daily, Aaron Baar - Thursday, July 2, 2015
"They're meeting and exceeding expectations at this point," Kirk Parsons, senior direct ...
- 41% Buy on Smartphone, 37% on Desktop
MobileShopTalk, Chuck Martin - Sunday, July 5, 2015
Using more than one device in the course of a purchase ...