Mobile TV Preferences Register Uptick, TV Set Preferences Drop For Teens

Big TV screens are still the dominating preference for overall viewers over other devices. But increasingly far less so for young viewers.

A new study from Accenture, with analysis from Sanford C. Bernstein & Co., says 52% of all viewers prefer big TV sets for TV shows and movies -- but that is a 13% decline from the last reading of the annual survey. Computer/laptop preference is up 9% to 38%; smartphones are 3% more to 8%; and tablets improved 4% to 8%.

But among 14- to-17-year-old viewers, there have been dramatic declines, down 33% to a 29% preference level for TV sets. This demo is more comfortable with viewing on mobile devices.

Computers/laptop viewing gained 16% to reach a 44% preference level. Tablets are up 12% to a 16% preference level: and smartphones are 9% higher to 16%.



Things are a bit better for older 18-34 viewers when it comes to TV sets. TV and computer/laptop preferences are virtually equal in preference -- 46% and 47%, respectively. TV is down 14% and computer/laptops are 10% higher.

For all viewers, TV sets are the still dominating preference when it comes to sports programming -- 43%, down 10%; computer/laptops are at 23%, up 6%; smartphones are at 8%, up 3% and tablets are at 6%, gaining 3%.

Accenture's annual report comes from an online survey of 24,000 TV viewers across 24 countries.

1 comment about "Mobile TV Preferences Register Uptick, TV Set Preferences Drop For Teens".
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  1. Ed Papazian from Media Dynamics Inc, July 6, 2015 at 3:30 p.m.

    Wayne, just because a teen claims to like one type of TV set or another mode of getting content this does not equate with the amount of TV or content viewed.

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