- Mobile Video Attention Quadruples -- Time To Ride The Wave?
London Blog, Sean Hargrave - Thursday, April 20, 2017
Digital video watching has doubled in a decade, while mobile video h ...
- Accenture Taps IPG's UM For 'Digital-, Mobile-First'
MediaDailyNews, Joe Mandese - Thursday, April 20, 2017
Accenture, the big management consulting firm that is also a leading provid ...
- Mobile App Surge Is An Opportunity, But Not For The Reason You Think
Mobile Insider, Sean Hargrave - Thursday, April 20, 2017
Mobile app use is booming, but attention is focused on a sma ...
- Facebook Unveils AR App Platform, Envisions Transformed Future
Mobile Marketing Daily, Gavin O'Malley - Wednesday, April 19, 2017
At the heart of the effort is a new AR app marketplac ...
- Will Vertical Video Challenge Horizontal Video For Mobile Ad Dominance?
Mobile Marketing Daily, Josh Ong - Wednesday, April 19, 2017
Brands are beginning to invest significant sums in platforms that require vertic ...
- Is Facebook Fumbling 'Fake News' Fight?
MoBlog, Gavin O'Malley - Thursday, April 20, 2017
Official word from Facebook is that it's winning the war on "fa ...
- SITO Mobile Enhances Attribution Solution For Cross-Platform
Real-Time Daily, Philip Rosenstein - Thursday, April 20, 2017
SITO Mobile, the mobile engagement platform, announced the release of a new ...
- Mobile Offers Are Hot
Research Brief, Jack Loechner - Thursday, April 20, 2017
The number of US mobile-offer users grew 11% to 104 million ...
- New Verizon Smartwatch Doesn't Need A Smartphone
AI & IoT Daily, Chase Martin - Tuesday, April 18, 2017
Wearables may soon not rely on a smartphone, as more than o ...
- Microsoft Adds Phone Sign-In Feature
Around the Net in Mobile, Gavin O'Malley - Wednesday, April 19, 2017
Microsoft just added a phone sign-in feature to make it easier f ...
- Instagram On Android Adding 'Offline Mode'
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, April 19, 2017
Instagram on Android is adding an offline mode. “The goal is ...
- Neuro Study Confirms 'Second Screens' No. 1 Source Of Distraction For TV Viewers, Albeit With Some Upside
MediaDailyNews, Joe Mandese - Wednesday, April 19, 2017
At a time when the ad industry appears to be consumed wi ...
- Mobile Loyalty Programs Drive 62% Of Customers To Increase Store Visits
MobileShopTalk, Chuck Martin - Tuesday, April 18, 2017
Mobile shoppers love deals and brands increasingly are offering more of the ...
- Smaller Gaming Apps Are Eating Market Leaders' Lunch
MoBlog, Gavin O'Malley - Wednesday, April 19, 2017
While the market for mobile games appears to be maturing, it's sti ...
- Google Gets Paid Through Knowledge Graph
SearchBlog, Laurie Sullivan - Wednesday, April 19, 2017
The search engine able to provide the best answer to an individu ...
- Study: Pre-Roll Ads Are Least Intrusive With Best Recall
MAD, Steve McClellan - Monday, April 17, 2017
The study, which was conducted by IPG Media Lab and YuMe, fou ...
- Android Overtakes Windows For The First Time
Mobile Insider, Gavin O'Malley - Tuesday, April 18, 2017
It's the end of era. For the first time ever, Android h ...
- Twitter's Really Excited About New In-Stream Video Ads
MoBlog, Gavin O'Malley - Tuesday, April 18, 2017
Ahead of the NewFronts, Twitter on Tuesday began rolling out in-stream vid ...
- Consumers Still Prefer Google, But Siri Has Her Fans
Performance Marketing Insider, Aaron Baar - Tuesday, April 18, 2017
Google's biggest competition isn't other search engines like Yahoo (1% on mobil ...
- Pandora Launches Brand Campaign, Makes Premium Available To All
Real-Time Daily, Tobi Elkin - Tuesday, April 18, 2017
Pandora kicked off a new brand campaign dubbed "Sounds Like You" a ...
- Phone, Web, And Now Texting To Marketers
Research Brief, Jack Loechner - Tuesday, April 18, 2017
For many years, direct response advertising has offered consumers two primary wa ...
- Google Reaches Android Antitrust Settlement In Russia
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 17, 2017
The financial loss of non-exclusivity will be more difficult to bear compar ...
- Co-op Funds Move Online Reaching More Gen Z, Millennials
SearchBlog, Laurie Sullivan - Tuesday, April 18, 2017
Traditional co-op budgets are shifting to online. The move is due ...
- 'Infield Chatter' App Lets MLB Players Get Social
VidBlog, P.J. Bednarski - Tuesday, April 18, 2017
The Major League Baseball Players Association launched a social app for M ...
- Uber Can't Shake False Advertising Claims
Daily Online Examiner, Wendy Davis - Monday, April 17, 2017
In a blow to Uber, another federal judge in California has refus ...
- Google Sister Co. Verily Introduces Health Watch
Mobile Marketing Daily, Laurie Sullivan - Friday, April 14, 2017
On Friday, Verily unveiled a health watch for research. The company cal ...
- Uber Loses $3M, But Sustains Riders
Mobile Marketing Daily, Gavin O'Malley - Friday, April 14, 2017
Uber's business continued to grow at a healthy clip in the fa ...
- Consumers Can Stomach Ads In News Feeds, Research Shows
MoBlog, Gavin O'Malley - Monday, April 17, 2017
Consumers are most critical of ads that run on their most person ...
- Conde Nast Creates Snapchat Team For 'GQ,' 'Wired,' 'Self'
Publishers Daily, Sara Guaglione - Friday, April 14, 2017
After making deals with Snapchat to create Stories around events, such ...
- Tax Time Shows Shifts In Online Behavior, Device Use
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 14, 2017
Junk food and candy beat out alcohol as American's favorite vice wh ...