- The Holiday Shift: Think Earlier, Global And Mobile
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, November 23, 2015
In the weeks ahead, retailers need to promote on mobile, and wo ...
- CBS EcoMedia Lets Consumers Gift Brand Ad Dollars To Nonprofits
MediaDailyNews, Laurie Sullivan - Friday, November 20, 2015
'Tis the season for gifting, and CBS EcoMedia Founder Paul Polizzotto discover ...
- 2016 Will Be An App Election
Mobile Marketing Daily, Jennifer Shambroom - Monday, November 23, 2015
If Obama's election victory in 2012 was driven in a large pa ...
- Mobile Becoming Choice For Travel Bookings
Mobile Marketing Daily, Ben Frederick - Friday, November 20, 2015
Americans are getting more comfortable using phones for digital transactions. Hotels, airline ...
- Android Pay, Apple Pay, Now LG Launches Mobile Payments
Mobile Marketing Daily, Ben Frederick - Friday, November 20, 2015
Smartphone manufacturer LG has partnered with South Korean credit card companies Shinh ...
- Facebook Debuts New 'Work Chat' App
Mobile Marketing Daily, Gavin O'Malley - Friday, November 20, 2015
Between its WhatsApp unit and Facebook Messenger, Facebook already dominates the mobi ...
- Smartphone Penetration Reaches 56% Globally
Mobile Marketing Daily, Larissa Faw - Monday, November 23, 2015
More than half the world's population will have smartphones by the e ...
- Getting To Know Mobile-First Shoppers
MoBlog, Gavin O'Malley - Monday, November 23, 2015
Leading up to the biggest shopping days of the year, the b ...
- Twitter's MoPub Adds Native Video
Real-Time Daily, Tobi Elkin - Monday, November 23, 2015
On Friday, Twitter's MoPub launched native video mediation, which will allow publishe ...
- Black Friday Keywords Heating Up Desktop Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2015
Data from AdGooroo that examines U.S. Google desktop text ad activity fr ...
- Google Discloses How It Uses Ratings To Improve Search Quality
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 23, 2015
Google recently overhauled and released a copy of its Search Quality Rate ...
- Free Android Apps Transferring "Covert" Data
Around the Net in Mobile, Gavin O'Malley - Friday, November 20, 2015
MIT researchers describe about half of the data transferred to and fr ...
- AOL-Owned Millennial Teams Up With Rentrak To Offer TV Ad Retargeting In Mobile
Around the Net in Real-Time, Tobi Elkin - Friday, November 20, 2015
AdExchanger's Kelly Liyakasa reports that Millennial Media, the mobile ad platform A ...
- Marketers' Relationship With Mobile Programmatic: It's Complicated
Around the Net in Real-Time, Tobi Elkin - Friday, November 20, 2015
Consumers now spend more than 50% of their digital screen time ...
- 53% Unaware of Internet of Things, 72% Find it Confusing
Connected Thinking, Chuck Martin - Friday, November 20, 2015
For a business to tap into the potential of The Internet ...
- AT&T Takes Battle Over Throttling To Appeals Court
Daily Online Examiner, Wendy Davis - Friday, November 20, 2015
The Federal Trade Commission lacks authority to prosecute AT&T for throttling wirele ...
- StreamSend Offers Marketers Black Friday Email Templates
Email Marketing Daily, Jess Nelson - Thursday, November 19, 2015
StreamSend unveiled Black Friday and Cyber Monday email templates this week ...
- Oracle Updates Critical Marketing Cloud Features
Email Marketing Daily, Jess Nelson - Thursday, November 19, 2015
Oracle Marketing Cloud announced this week a series of product enhancements ...
- Rentrak, Millennial Media Offer Tool To Retarget TV Ads To Mobile
MediaDailyNews, Wayne Friedman - Thursday, November 19, 2015
Rentrak and Millennial Media are launching a new product where advertisers c ...
- To Get Consumer Neuroscience, Look At Your Smartphone
Mobile Marketing Daily, - Friday, November 20, 2015
The era of consumer neuroscience is upon us, here to provide nuanc ...
- Vine Adds Options To Remix Audio
Mobile Marketing Daily, Gavin O'Malley - Thursday, November 19, 2015
Trying to keep users engaged, Vine is inviting them to remix a ...
- Dunkin' Runs On Mobile With New Delivery Service
Mobile Marketing Daily, Ben Frederick - Thursday, November 19, 2015
Dunkin' Donuts is testing a new mobile app functionality that will all ...
- What WON'T We Do On Our Smartphones?
MoBlog, Gavin O'Malley - Friday, November 20, 2015
Is there anything people won't do on their phones? That question ...
- FCC Chair Takes Wait-And-See Approach To BingeOn
PolicyBlog, Wendy Davis - Friday, November 20, 2015
When T-Mobile announced BingeOn, industry observers quickly sounded alarms about whether t ...
- Tribune Publishing Taps Pant, Pandey To Strengthen Digital Efforts
Publishers Daily, Sara Guaglione - Thursday, November 19, 2015
Tribune Publishing announced Thursday the appointment of Rajiv Pant and Mohit Pand ...
- Google Streams Apps Without Downloading, Serves Content In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2015
As part of the initiative Google calls "app-first content," search query resul ...
- Mobile App Streams: What Search Marketers Need To Know About Measurement
SearchBlog, Laurie Sullivan - Friday, November 20, 2015
The advertising industry stands at the edge of a cliff looking do ...
- Snapchat Looks To Political Ad Revenue
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, November 19, 2015
According to Politico, two-thirds of young people who use Snapchat are like ...
- Internet of Things Forecast: 28 Billion Connected Devices, Much More Speed
Connected Thinking, Chuck Martin - Thursday, November 19, 2015
The amount of data expected to be generated by billions of Internet-connect ...
- Phone Manufacturers Settle Privacy Battle Over Carrier IQ
Daily Online Examiner, Wendy Davis - Thursday, November 19, 2015
Six mobile phone manufacturers have agreed to resolve a privacy class-action allegi ...