- Disney+ Dive-in Theater Creates Poolside Activations To Promote Movies
MAD, Fern Siegel - Friday, July 25, 2025
It's all part of the Disney+ Throwback campaign, which runs through Aug ...
- 'Fantastic Four: First Steps' Takes Strides Into Summer With $118M Opening
MediaDailyNews, Wayne Friedman - Sunday, July 27, 2025
Domestic theatrical revenue is up 12.4% year-to-date vs. a year ago ...
- Warner Bros. Discovery Names Post-Split Companies, Senior Execs
Television News Daily, Wayne Friedman - Monday, July 28, 2025
Warner Bros. will house its studios and streaming businesses including Warner Bro ...
- Genesis Gets Freaky (Friday, That Is) With Disney Deal
Marketing Daily, Tanya Gazdik - Wednesday, July 23, 2025
Genesis vehicles are along for the ride in body-swap comedy "Freakier Friday ...
- U.S. Bank Gets 'Happy' With Netflix, 'Gilmore'
MAD, Fern Siegel - Friday, July 18, 2025
This is the bank's first integration with the streamer. ...
- Microsoft Exits Movie Business
Performance Marketing Insider, Laurie Sullivan - Monday, July 21, 2025
Could the shift lead to stronger ad platforms and targeting capabilities ...
- Universes Collide As Harry Potter, James Bond Enter TV Fray
TVBlog, Adam Buckman - Tuesday, July 15, 2025
The gods of Hollywood continue to create new universes with expansions in ...
- Mind How You Go, Downton Abbey: The Crawleys Are Selling Off The Pieces
Marketing Daily, Sarah Mahoney - Tuesday, July 8, 2025
With the final film releasing in September, Bonhams is auctioning it a ...
- Affleck's AI Insights: A Blueprint For Moviemaking's Creative Future
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 9, 2025
AI can significantly impact the industry, but moviemaker Ben Affleck believes ...
- National CineMedia Ad Issues Reflect 'Downbeat' Upfront: Analyst
MediaDailyNews, Wayne Friedman - Tuesday, July 8, 2025
National CineMedia is projected to be hit with lower ad revenue d ...
- 'Empire' Publishes First Light-Up Mag Cover To Celebrate New Tron Film
Publishers Daily, Ray Schultz - Monday, July 7, 2025
The limited-edition, light-up cover is activated by a push button and ...
- Jurassic 'Rebirth' Takes $141M Box Office Bite
MediaDailyNews, Wayne Friedman - Monday, July 7, 2025
A blockbuster-like $32.3 million was spent in national TV advertising, per estimat ...
- AMC Theaters: Commercials In Theaters OK - Or Not?
TV Watch, Wayne Friedman - Tuesday, July 1, 2025
In-theatre advertising, according to long-held research, has been a plus for marketer ...
- Subway Commemorates 'Happy Gilmore' Return
Marketing Daily, Teresa Buyikian - Friday, June 27, 2025
Among the activations promoting the movie sequel: "Happy Gilmore"-themed cups, a sweepstake ...
- Limited Ad-Supported TV, Media: More Opportunity For Branded Entertainment?
TV Watch, Wayne Friedman - Monday, June 30, 2025
Netflix's "Happy Gilmore 2," which debuts July 25, has U.S. Bank ...
- Apple Original 'F1' Laps The Box Office With $55M Opening
MediaDailyNews, Wayne Friedman - Sunday, June 29, 2025
EDO Ad EnGage estimates Warner Bros. spent a modest $15.48 million ...
- Summer Box Office Up 24%, 'Dragon' Takes Top Spot Again
MediaDailyNews, Wayne Friedman - Monday, June 23, 2025
The biggest disappointment was Walt Disney's "Elio" which only got to $ ...
- Lights! Camera! Taste! Pop-Tarts, 'Fantastic Four' Promote Flavor
MAD, Fern Siegel - Thursday, June 19, 2025
Le Truc's creative gives the brand a cinematic moment. ...
- M&A Deals Rise Sharply Despite Media Disruption
MediaDailyNews, Wayne Friedman - Friday, June 20, 2025
First quarter deal-making nearly tripled to $34.98 billion versus the same peri ...
- Jeep Plays Up 'Jurassic World Rebirth' Partnership
Marketing Daily, Tanya Gazdik - Wednesday, June 18, 2025
Both Jeep and the movie franchise are steeped in adventure, excitement a ...
- Apple's Need To Step On The Entertainment Gas
TV Watch, Wayne Friedman - Wednesday, June 18, 2025
"This is the best racing movie that's ever been made," longtime winni ...
- 'How To Train Your Dragon' Roars And Soars With $84M Opening
MediaDailyNews, Wayne Friedman - Monday, June 16, 2025
The live-action movie adaptation of the animated original rocketed to a seri ...
- Amazon Ads' Heroic 'Acts Of Kindness' Soars With 'Superman'
Television News Daily, Wayne Friedman - Wednesday, June 11, 2025
Messaging and activations will span Amazon platforms, including Prime Video advertising f ...
- Flowers For Jayne: Mariska Hargitay Searches For Her Mom
TVBlog, Adam Buckman - Friday, June 6, 2025
Mariska Hargitay has directed a documentary about her famous mother, Jayne Mansfiel ...
- Mattel Starts New Film, TV Studio For Brands
Television News Daily, Wayne Friedman - Tuesday, June 3, 2025
Mattel will combine its existing film and television units to produce a ...
- Unique Streaming Titles Rising, Up 5% In Q2
Advanced TV Insider, Wayne Friedman - Thursday, May 29, 2025
Top premium streaming platform Netflix added a massive 18.2% more new individu ...
- Netflix's Latest 'Tudum' Fan Event: Think More GOAT - Or Leo The Lion
TV Watch, Wayne Friedman - Thursday, May 29, 2025
Since 2021, one of Netflix's main marketing pushes is with its 'Tudu ...
- Record-Setting Holiday Weekend For 'Lilo & Stitch,' 'Mission: Impossible'
MediaDailyNews, Wayne Friedman - Monday, May 26, 2025
Estimated TV spend for "Mission: Impossible" was $25.7 million (5,730 airings, 3 ...
- Marco's Partners With Latest 'Karate Kid' Movie
Marketing Daily, Teresa Buyikian - Monday, May 19, 2025
A co-branded marketing push began this week, with a hero spot welcomi ...
- GSK Funds Lifetime Original Movie On Meningitis B
Marketing Daily, Les Luchter - Monday, May 19, 2025
"Pretty Hurts" is the second Lifetime movie GSK funded to teach mo ...