Tag results for "movies"
- Critics, Award Voters Need To See Movies, TV Shows - What About Media Buyers?Oscar voters will no longer be able to cast final ballots ...
- 'Sinners' Keeps Shocking, Sets Second Week RecordThe film had an average national TV ad spend, but analysts we ...
- NBCU Q1 Ad Spend Sinks 7%, Peacock Grows 2.5%Overall media revenue inched up 1.1% to $6.4 billion, with cash fl ...
- TV Jobs Have Fallen By Nearly Half - What About Streamers', TV Networks' Prospects?In 2024, the U.S. saw a drop in scripted TV shows, wi ...
- 'Minecraft' Becomes Year's Highest-Grossing Theatrical To DateWarner Bros.'s national TV advertising for "Minecraft" came in at $16.9 millio ...
- Tourism New Zealand Invites Visitors To New Destinations...In 'Minecraft'The tourism group's downloadable game content lets visitors experience attractions in s ...
- Tariff-Impacted Entertainment: Caught In The Crosshairs?China is mulling a ban on U.S. theatrical films distributed in i ...
- Streaming Back Seat: Back To Long Exclusive Theater Windows?Michael O'Leary, president/CEO of Cinema United, a trade group that represents maj ...
- Movie Theaters Not Covered By Reagan-Era Privacy Law, Court SaysThe Video Privacy Protection Act, passed in 1988, doesn't apply to mov ...
- Stronger 'Test' Autoplay Ads From Roku? Lab Results PendingStreaming distribution/retail service Roku is testing autoplay ads that load onscreen befo ...
- McDonald's Enters The World Of Minecraft In New Adult, Kids MealsLimited-edition meals coincide with Warner Bros.' "The Minecraft Movie" release on Apr ...
- Not Snowy Or Showy: Weak Domestic Opening For 'Snow White'One key marketing indicator shows Disney placed one of the biggest pre-openi ...
- Planters Puts Mr. Peanut On The Red CarpetHormel hopes the heroic ad character, voiced by Woody Harrelson, may ...
- Daylight: Movie Ads Again On X? No Longer In Dusk, Per MuskOver the last few months Disney, WBD, Apple, Amazon, Comcast and Lionsgat ...
- Streaming Vs. Theaters: More Competition For Movie Screen Time?"We haven't seen a steeper decay of a film's trajectory through i ...
- Best Picture Nominees 2020-24 Contributed $1.2B In Streaming RevenueNetflix has four of the top five and six of the t ...
- Oscar Ratings: One Day You're Down, The Next Day You're UpTwo sets of viewership numbers told different stories about the ratings f ...
- A Last-Minute Gold Card OscarTie-In?How does a Gold Card for the right Russian oligarchs connect wi ...
- TikTok Launches '97th Oscars Hub'The Oscars hub will showcase relevant film and celebrity news surrounding t ...
- 'Captain America' Adds $28M To Domestic Box OfficeDisney has outspent any movie release this year with $22.2 million ...
- Google Releases Veo 2 Price Tag, Changing Video Ad ProductionThe price for Google's AI video generator Veo 2 is attracting attenti ...
- 'Captain America' Braves Tough Review World With $100M Holiday OpeningThe movie had a low review score on Rotten Tomatoes (50%), a ...
- Ron Howard On Storytelling And AILegendary filmmaker Ron Howard told the audience at the IAB ALM conferen ...
- 'USA Today' Debuts 'Movie Meter,' Runs Through Oscar SeasonThe USA Today Movie Meter will allow enthusiasts to vote for Fi ...
- Brands Are Likely To Find Undivided Attention From MoviegoersAbout three-quarters of people surveyed in a study by Screenvision said a ...
- Sylvester Stallone, Former Activision Blizzard Exec Back AI Firm With $7.5M InvestmentLargo.ai, an AI-driven analytics platform for the film, TV and ad industrie ...
- Universal's 'Dog Man' Scores Leading $36M Late January OpeningNational TV ad spend for domestic theatrical movies is now a collecti ...
- Marketer Of The Year: Lisa McKnightUnder Lisa McKnight's leadership of both the Barbie brand and as chi ...
- Untangling Cable TV: Tripping On Cords As We Head Out The Door?There's an underlying task - to figure out how to disentangle tho ...
- 'One Of Them Days' Leads Modest Movie Season StartStudios' collective marketing efforts total $47.2 million so far in national ...
