- Apple Reportedly Poised To Spend $1B Annually On Theatrical Movies
MediaDailyNews, Wayne Friedman - Friday, March 24, 2023
Apple is amping up its efforts in entertainment production and distribution, wi ...
- 'John Wick: Chapter 4': Best Start For Franchise, Modest TV Marketing
MediaDailyNews, Wayne Friedman - Sunday, March 26, 2023
Earning a franchise-best start and exceeding all pre-release estimates, "John Wick: Chapt ...
- Sports Rights Fees Keep Rising, Even As Streamers Slow TV/Video Content Spend
TV Watch, Wayne Friedman - Thursday, March 23, 2023
Look out, sports TV-focused networks and streaming platforms -- sports rights a ...
- Big Media Content Spend Forecast To Rise Just 1% In 2023: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 21, 2023
MoffettNathanson forecasts NBCU and Warner Bros. Discovery will see declines in conte ...
- Autodesk Shoots Mockumentary To Promote Software
MAD, Fern Siegel - Tuesday, March 14, 2023
The three-part ad series debuted at the Academy Awards as an initi ...
- Johnnie Walker Salutes 'Fabric' Of Women Filmmakers
MAD, Fern Siegel - Tuesday, March 14, 2023
The spirits company salutes women trailblazers who changed film by utilizing o ...
- Red Wing Creates Real Super Marios Boots
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 13, 2023
Red Wing shoes is bringing a cult-favorite character's footwear to life. T ...
- 'Scream VI' Scores Its Best Franchise Box Office, With Modest 2.9M In TV Spend
Television News Daily, Wayne Friedman - Sunday, March 12, 2023
The latest edition of the "Scream" franchise had its best opening weeke ...
- Movie Theaters Want More Films - Are Streamer Cuts On The Horizon?
TV Watch, Wayne Friedman - Friday, March 10, 2023
Analysts believe a full box-office recovery won't happen until next year o ...
- 'Creed III' Is A Knockout At Box Office With $58.7M Opening Weekend
MediaDailyNews, Wayne Friedman - Monday, March 6, 2023
MGM's "Creed III" over-delivered with a $58.7 million North America debut, accordi ...
- Like His Best Work, Mel Brooks' Hulu 'History' Series Is A Gas
TVBlog, Adam Buckman - Monday, March 6, 2023
Mel Brooks fans will eat up this new limited series on Hu ...
- Amid Explosion Of Cheap TV/Movie Content, Pirated Content Remains A Problem
TV Watch, Wayne Friedman - Monday, February 27, 2023
Why pirate something when the cost on streaming platforms is relatively chea ...
- 'Ant-Man' Posts $104M Domestic Opening On $24M In Ad Spend
Television News Daily, Wayne Friedman - Monday, February 20, 2023
TV marketing for 'Ant-Man' so far totals an estimated $23.9 million ov ...
- Paramount, Gamefam Partner For 'SpongeBob,' 'Teenage Mutant Ninja Turtles' Experiences In Roblox
Digital News Daily, Colin Kirkland - Tuesday, February 14, 2023
Metaverse game provider Gamefam has announced a partnership with Paramount Consumer Produc ...
- 'The Flash' Scores Top Spot As Super Bowl Ad-Engagement Winner
Television News Daily, Wayne Friedman - Tuesday, February 14, 2023
Three of the top spots for online engagement for this year's Sup ...
- This Is NOT A Super Bowl Commercials Review, At Least Not Intentionally
TV Watch, Joe Mandese - Monday, February 13, 2023
When did the Super Bowl become the home for cross-platform promotion? Th ...
- What Marketers Can Learn From 'M3GAN'
Marketing Daily, Todd Wasserman - Monday, February 6, 2023
'M3GAN' has grossed $88 million so far, making it the top-grossing fi ...
- Volkswagen Partners With Marvel For ID.4 Campaign
Marketing Daily, Tanya Gazdik - Monday, February 6, 2023
The all-electric vehicle will be shown as the superhero's family car ...
- Popular Movies Tout TV's Oscar Broadcast: Can Younger Viewers Come With Them?
TV Watch, Wayne Friedman - Monday, January 30, 2023
Two of the highest-grossing domestic movies in 2022 received nominations, suggesting th ...
- White Claw Sponsors Sundance Festival With Interactive Lounge, Ad Featuring Filmmaker
Marketing Daily, Steve Ellwanger - Friday, January 20, 2023
The company is debuting a 30-second commercial, airing in between every fi ...
- The Future Of 'Star Wars'
Media Insider, Cory Treffiletti - Wednesday, January 18, 2023
"Star Wars'" future seems to lie with Disney+'s "Andor," which is s ...
- Mattel Sends Barbie To Preschool
Marketing Daily, Sarah Mahoney - Monday, January 16, 2023
While the move is likely to draw criticism from parents and educator ...
- 'Avatar' Takes In Another $38.5M In Domestic Box Office, $34M In TV Ad Spend
MediaDailyNews, Wayne Friedman - Sunday, January 15, 2023
Globally, the movie is now at $1.89 billion, placing it in seven ...
- Activist Investor Poses Challenges For Disney, Returning CEO Bob Iger
TV Watch, Wayne Friedman - Monday, January 16, 2023
Activist investor Nelson Peltz wants to see major changes in Disney, wi ...
- How Low Can It Go? Golden Globes On The Skids
TVBlog, Adam Buckman - Tuesday, January 10, 2023
The scandal-plagued Golden Globe Awards are back, but not by popular dem ...
- TikTok Partners With IMDb For New In-App Film/TV Feature
Digital News Daily, Colin Kirkland - Friday, January 6, 2023
TikTok has announced that it is licensing data from film and ...
- 'Avatar: The Way Of Water' Makes Waves At Box Office As 7th-Biggest Global Release Ever
MediaDailyNews, Wayne Friedman - Monday, January 9, 2023
"Avatar: The Way of Water" brought $45 million in box-office dollars ov ...
- 2022 U.S. Box-Office Revenue Hits $7.4B, Down 34% From 2019
MediaDailyNews, Wayne Friedman - Monday, January 2, 2023
The 2022 box office is up 64% vs. a year ago b ...
- Spending On Video Programming Forecast To Slow To Decade Low
Research Intelligencer, Robert Williams - Tuesday, January 3, 2023
Economic pressures on advertising revenue are expected to force media companies ...
- 'Top Gun: Maverick' Breaks Paramount+ Viewing Record
Digital News Daily, Karlene Lukovitz - Thursday, December 29, 2022
The sequel was already 2022's top box-office earner, at more than $1. ...