- Summer Movies Rising: Disney's 'Guardians Of The Galaxy' Sees Strong $114M Debut
MediaDailyNews, Wayne Friedman - Sunday, May 7, 2023
'Guardians of the Galaxy, Vol. 3' had the second-highest box-office total f ...
- Paramount+ Hits 60M Subs, D2C Revenue Up 39% But Losses Up 12%
Digital News Daily, Karlene Lukovitz - Thursday, May 4, 2023
But widening D2C operating losses and an 8% decline in TV med ...
- Writers' Strike: Bad Timing As Streamers Cut Back On TV, Movie Content Production?
TV Watch, Wayne Friedman - Thursday, May 4, 2023
Going forward, it will be more difficult for writers to determine whe ...
- Getting 'Butts In Seats' - In Movie Theaters
TV Watch, Wayne Friedman - Wednesday, April 26, 2023
Movie studios are seeing moviegoers' steady return to theaters, but haven't reach ...
- Having The Most Fun You'll Ever Make With Build-A-Bear's CEO
Brand Insider: Behind The Scenes, Lisa Singer - Sunday, April 30, 2023
"A lot of success comes to people in their youth because th ...
- 'Super Mario' Outgames Box-Office Competition
MediaDailyNews, Wayne Friedman - Sunday, April 23, 2023
"The Super Mario Bros. Movie" continues to beat the competition with anoth ...
- HelloFresh Launches Snacks, Recipes Into The 'Guardians' Galaxy
Marketing Daily, Steve Ellwanger - Monday, April 17, 2023
An office worker munching on HelloFresh snacks watches in amazement as h ...
- 'Super Mario Bros.' Continues To Win Big In Movie Domestic Box-Office Revenue Game
MediaDailyNews, Wayne Friedman - Monday, April 17, 2023
"The Super Mario Bros. Movie" keeps rolling, earning another $87 million ...
- National CineMedia Files For Bankruptcy As Slow Growth Of In-Theater Movie Ads Continues
MediaDailyNews, Wayne Friedman - Wednesday, April 12, 2023
Movie theater advertising company National CineMedia has filed for bankruptcy -- ...
- 'Picard' IMAX Plan Is Mind Meld Of TV And Cinema
TVBlog, Adam Buckman - Wednesday, April 12, 2023
The final two episodes of "Star Trek: Picard" will premiere in IM ...
- 'Super Mario Bros.' Mushrooms Into A Hit For Universal, Truff Sauces
Marketing Daily, Steve Ellwanger - Monday, April 10, 2023
Hot-sauce brand Truff developed three limited-edition sauces whose labels bore likenesses ...
- Barbiecore Takes Over TikTok As Mattel Gets Ready For Its Close-up
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 10, 2023
Mattel is firing up the Barbie furnace for the feature film, whi ...
- 'Super Mario Bros.' Posts Biggest Theatrical Opening Of 2023 So Far
Television News Daily, Wayne Friedman - Sunday, April 9, 2023
"The Super Mario Bros. Movie" dominated national TV airwaves for theatrical ...
- Film Studios Are Back -- But One More Name Wouldn't Hurt
TV Watch, Wayne Friedman - Friday, April 7, 2023
One major player is still not taking an active role in n ...
- Action! Odeon Screens 'Cinematic' Experience
MAD, Fern Siegel - Tuesday, April 4, 2023
The pan-European campaign builds on Odeon's existing branding: "We Make Movies Bett ...
- 'Dungeons & Dragons' Fires Up Box Office At $38.5M, Theatrical TV Ad Spend Down 13% Vs. 2022
MediaDailyNews, Wayne Friedman - Sunday, April 2, 2023
Theatrical movie business for the U.S. and Canada theatrical continues to s ...
- A Real Long-Term Media Plan: How Many Screens Does Amazon Really Want To Be On?
TV Watch, Wayne Friedman - Tuesday, April 4, 2023
Amazon seems to want to own as many different screens as possibl ...
- Tetris Hops On The Web3 Bandwagon With New Brand Rewards Program
Digital News Daily, Colin Kirkland - Friday, March 31, 2023
Tetris has announced the rollout of a new loyalty program that wi ...
- Struggling Cineworld Fails To Find Buyer, Strikes Deal With Creditors
Digital News Daily, Karlene Lukovitz - Monday, April 3, 2023
Shares dropped 30% on Monday following the announcement it will keep i ...
- AMC, Coca-Cola Team Up To Lure Gen Zers Back To Theaters
MAD, Steve McClellan - Friday, March 31, 2023
Developed by Kansas City MO-based agency Barkley, the "Flavor Make It" campai ...
- Apple Reportedly Poised To Spend $1B Annually On Theatrical Movies
MediaDailyNews, Wayne Friedman - Friday, March 24, 2023
Apple is amping up its efforts in entertainment production and distribution, wi ...
- 'John Wick: Chapter 4': Best Start For Franchise, Modest TV Marketing
MediaDailyNews, Wayne Friedman - Sunday, March 26, 2023
Earning a franchise-best start and exceeding all pre-release estimates, "John Wick: Chapt ...
- Sports Rights Fees Keep Rising, Even As Streamers Slow TV/Video Content Spend
TV Watch, Wayne Friedman - Thursday, March 23, 2023
Look out, sports TV-focused networks and streaming platforms -- sports rights a ...
- Big Media Content Spend Forecast To Rise Just 1% In 2023: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 21, 2023
MoffettNathanson forecasts NBCU and Warner Bros. Discovery will see declines in conte ...
- Autodesk Shoots Mockumentary To Promote Software
MAD, Fern Siegel - Tuesday, March 14, 2023
The three-part ad series debuted at the Academy Awards as an initi ...
- Johnnie Walker Salutes 'Fabric' Of Women Filmmakers
MAD, Fern Siegel - Tuesday, March 14, 2023
The spirits company salutes women trailblazers who changed film by utilizing o ...
- Red Wing Creates Real Super Marios Boots
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 13, 2023
Red Wing shoes is bringing a cult-favorite character's footwear to life. T ...
- 'Scream VI' Scores Its Best Franchise Box Office, With Modest 2.9M In TV Spend
Television News Daily, Wayne Friedman - Sunday, March 12, 2023
The latest edition of the "Scream" franchise had its best opening weeke ...
- Movie Theaters Want More Films - Are Streamer Cuts On The Horizon?
TV Watch, Wayne Friedman - Friday, March 10, 2023
Analysts believe a full box-office recovery won't happen until next year o ...
- 'Creed III' Is A Knockout At Box Office With $58.7M Opening Weekend
MediaDailyNews, Wayne Friedman - Monday, March 6, 2023
MGM's "Creed III" over-delivered with a $58.7 million North America debut, accordi ...