- Like His Best Work, Mel Brooks' Hulu 'History' Series Is A Gas
TVBlog, Adam Buckman - Monday, March 6, 2023
Mel Brooks fans will eat up this new limited series on Hu ...
- Amid Explosion Of Cheap TV/Movie Content, Pirated Content Remains A Problem
TV Watch, Wayne Friedman - Monday, February 27, 2023
Why pirate something when the cost on streaming platforms is relatively chea ...
- 'Ant-Man' Posts $104M Domestic Opening On $24M In Ad Spend
Television News Daily, Wayne Friedman - Monday, February 20, 2023
TV marketing for 'Ant-Man' so far totals an estimated $23.9 million ov ...
- Paramount, Gamefam Partner For 'SpongeBob,' 'Teenage Mutant Ninja Turtles' Experiences In Roblox
Digital News Daily, Colin Kirkland - Tuesday, February 14, 2023
Metaverse game provider Gamefam has announced a partnership with Paramount Consumer Produc ...
- 'The Flash' Scores Top Spot As Super Bowl Ad-Engagement Winner
Television News Daily, Wayne Friedman - Tuesday, February 14, 2023
Three of the top spots for online engagement for this year's Sup ...
- This Is NOT A Super Bowl Commercials Review, At Least Not Intentionally
TV Watch, Joe Mandese - Monday, February 13, 2023
When did the Super Bowl become the home for cross-platform promotion? Th ...
- What Marketers Can Learn From 'M3GAN'
Marketing Daily, Todd Wasserman - Monday, February 6, 2023
'M3GAN' has grossed $88 million so far, making it the top-grossing fi ...
- Volkswagen Partners With Marvel For ID.4 Campaign
Marketing Daily, Tanya Gazdik - Monday, February 6, 2023
The all-electric vehicle will be shown as the superhero's family car ...
- Popular Movies Tout TV's Oscar Broadcast: Can Younger Viewers Come With Them?
TV Watch, Wayne Friedman - Monday, January 30, 2023
Two of the highest-grossing domestic movies in 2022 received nominations, suggesting th ...
- White Claw Sponsors Sundance Festival With Interactive Lounge, Ad Featuring Filmmaker
Marketing Daily, Steve Ellwanger - Friday, January 20, 2023
The company is debuting a 30-second commercial, airing in between every fi ...
- The Future Of 'Star Wars'
Media Insider, Cory Treffiletti - Wednesday, January 18, 2023
"Star Wars'" future seems to lie with Disney+'s "Andor," which is s ...
- Mattel Sends Barbie To Preschool
Marketing Daily, Sarah Mahoney - Monday, January 16, 2023
While the move is likely to draw criticism from parents and educator ...
- 'Avatar' Takes In Another $38.5M In Domestic Box Office, $34M In TV Ad Spend
MediaDailyNews, Wayne Friedman - Sunday, January 15, 2023
Globally, the movie is now at $1.89 billion, placing it in seven ...
- Activist Investor Poses Challenges For Disney, Returning CEO Bob Iger
TV Watch, Wayne Friedman - Monday, January 16, 2023
Activist investor Nelson Peltz wants to see major changes in Disney, wi ...
- How Low Can It Go? Golden Globes On The Skids
TVBlog, Adam Buckman - Tuesday, January 10, 2023
The scandal-plagued Golden Globe Awards are back, but not by popular dem ...
- TikTok Partners With IMDb For New In-App Film/TV Feature
Digital News Daily, Colin Kirkland - Friday, January 6, 2023
TikTok has announced that it is licensing data from film and ...
- 'Avatar: The Way Of Water' Makes Waves At Box Office As 7th-Biggest Global Release Ever
MediaDailyNews, Wayne Friedman - Monday, January 9, 2023
"Avatar: The Way of Water" brought $45 million in box-office dollars ov ...
- 2022 U.S. Box-Office Revenue Hits $7.4B, Down 34% From 2019
MediaDailyNews, Wayne Friedman - Monday, January 2, 2023
The 2022 box office is up 64% vs. a year ago b ...
- Spending On Video Programming Forecast To Slow To Decade Low
Research Intelligencer, Robert Williams - Tuesday, January 3, 2023
Economic pressures on advertising revenue are expected to force media companies ...
- 'Top Gun: Maverick' Breaks Paramount+ Viewing Record
Digital News Daily, Karlene Lukovitz - Thursday, December 29, 2022
The sequel was already 2022's top box-office earner, at more than $1. ...
- Movie Fans Can Sue Studios For Advertising Misleading Trailers
MAD, Fern Siegel - Wednesday, December 28, 2022
The case involves the 2019 film "Yesterday," about a world without t ...
- 'Avatar' Sequel Now Tied For 2022's Third Top-Grossing Flick, Headed For $1B
Digital News Daily, Karlene Lukovitz - Wednesday, December 28, 2022
'Avatar' is behind only "Top Gun: Maverick" and "Jurassic World Dominion," t ...
- PeaTos Snacks Will Promote Next 'Teenage Mutant Ninja Turtles' Release
Marketing Daily, Steve Ellwanger - Wednesday, December 21, 2022
Known for featuring odd characters on its packaging, pea-based snack food PeaT ...
- 'Avatar,' The Way Of The Box Office, Records Third-Highest Opening This Year
MediaDailyNews, Wayne Friedman - Sunday, December 18, 2022
"Avatar: The Way of Water" was the third-highest opening globally since 202 ...
- Billions For New Original Streaming Content? Your Recession Is Coming Soon
TV Watch, Wayne Friedman - Monday, December 19, 2022
What potential financial cuts might be coming to streamers -- perhaps ...
- Hallmark Hanukkah Movie Is A Battle Of Dueling Delis
TVBlog, Adam Buckman - Friday, December 16, 2022
The amazing thing about this new Hallmark Hanukkah TV movie is th ...
- EDO Names Theatrical Marketing Veteran Siskind To GM Analytics Post
Television News Daily, Wayne Friedman - Wednesday, December 14, 2022
Longtime senior theatrical marketing exec Steve Siskind has been named GM ...
- Echoes Of Alec Baldwin As Bullets Replace Blanks In Sleuthing Nun Series
TVBlog, Adam Buckman - Thursday, December 15, 2022
A storyline on a British mystery series was eerily similar to t ...
- Disney Takes Counterintuitive Approach To 'Avatar' Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, December 13, 2022
For Disney to break even on the new "Avatar" film, the sequ ...
- Cinemark Expands ESPN College Football Playoffs Deal For In-Theater Viewing
Television News Daily, Wayne Friedman - Tuesday, December 13, 2022
Cinemark is expanding its deal with ESPN to more of its theate ...