- TV Program Ad Spend, Promotion Up 8% Over 3 Months, 'Yellowstone' Gets Big Push
Television News Daily, Wayne Friedman - Friday, December 9, 2022
TV network-based companies have increased on-air media time and paid-ad spending ...
- Pricey Streaming Platforms Don't Always Deliver Higher Value - Is That Right?
TV Watch, Wayne Friedman - Monday, December 12, 2022
A study designed to determine the best "value" gave a surprising n ...
- On CBS, Christmas Romance Eludes Writer Of Christmas Romances
TVBlog, Adam Buckman - Friday, December 9, 2022
The movie is called "Must Love Christmas" and it revolves around ...
- Yum? HelloFresh Revives Buddy The Elf's Spaghetti-And-Sweets Mashup
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, November 30, 2022
"We're tapping into the fandom of the film while giving consumers ...
- Disney's New Direction Under Iger: A Dramatic Change Of Course Ahead?
TV Watch, Wayne Friedman - Thursday, December 1, 2022
Should Walt Disney spin off its "General Entertainment" business -- ABC, non-ESPN/Disn ...
- Netflix 'Knives' Still Out In Releasing Data? Marketing Partners Could Help
TV Watch, Wayne Friedman - Tuesday, November 29, 2022
Netflix keeps playing by its own rules when it comes to releasi ...
- 'Strange World' Was A Holiday Weekend Turkey, Disney Forecast To Lose At Least $100M
Digital News Daily, Karlene Lukovitz - Monday, November 28, 2022
The animated flick, which cost $360 million to make and tens ...
- Fox Threatens DirecTV Blackout During World Cup, Big Ten
Digital News Daily, Karlene Lukovitz - Monday, November 28, 2022
DirecTV says Fox is just employing its "same old tired programming sca ...
- Cinema Stocks Jump On News Of Amazon's $1B Plan For Theater-Bound Movies
Digital News Daily, Karlene Lukovitz - Friday, November 25, 2022
About 12 to 15 movies are planned for 2023, and more f ...
- Snap Launches Avatar Filter For Release Of Long-Awaited Film Sequel
Digital News Daily, Colin Kirkland - Tuesday, November 22, 2022
The Lens uses machine learning and advanced computer-vision technology and 3D graphi ...
- Movie Box-Office Nearly Double A Year Ago, 33% Behind Pre-Pandemic
MediaDailyNews, Wayne Friedman - Sunday, November 20, 2022
Domestic box-office revenue is up nearly 94% to $6.6 billion vs. ...
- Conde Nast Aligns Teams To Drive Hollywood, Video Ideas
Publishers Daily, Ray Schultz - Sunday, November 20, 2022
CEO Roger Lynch tells "Hollywood Reporter" digital now produces the majority ...
- Can Big-Spending Moviegoers Help A Struggling Economy?
TV Watch, Wayne Friedman - Monday, November 21, 2022
A study found NCM moviegoers who attended two blockbuster films this ye ...
- JCPenney, Urban Hydration In Beauty Push For Whitney Houston
Retail Insider, Sarah Mahoney - Wednesday, November 16, 2022
The retailer celebrates the legendary singer by collaborating with the "I Wan ...
- Big Awards For Movies, TV Shows: What That Means For Streamer Platform Success
TV Watch, Wayne Friedman - Tuesday, November 15, 2022
Perhaps the key for modern streaming consumers isn't necessarily getting "award" stat ...
- 'Black Panther: Wakanda Forever' Rules The Movie Kingdom For November -- $180M Box Office
MediaDailyNews, Wayne Friedman - Sunday, November 13, 2022
"Black Panther: Wakanda Forever" delivered the best November result ever for ...
- MGM Speeds Marketer Film Clip Searches With AI-Driven Tool
Digital News Daily, Karlene Lukovitz - Friday, November 4, 2022
Studio says film clip searches can be reduced from hours to minu ...
- YouTube Announces Launch Of 'Prime-Time Channels' Hub Featuring 34 Streaming Services
Digital News Daily, Colin Kirkland - Wednesday, November 2, 2022
"Primetime Channels" is a new storefront hub featuring 34 subscription streaming servic ...
- Theatricals' End-of-the-Year Push: First Up: 'Black Panther: Wakanda Forever'
MediaDailyNews, Wayne Friedman - Monday, October 31, 2022
Disney/Marvel's "Black Panther: Wakanda Forever" debuts Nov. 11. The studio has alrea ...
- Comcast Q3 Revenue Slips, But Beats Expectations
Television News Daily, Wayne Friedman - Thursday, October 27, 2022
Comcast overdelivered on expected revenue results, but saw declines in key reven ...
- Regal Cinemas Wants Out Of Its Deal With National CineMedia, NCM Sues
MediaDailyNews, Wayne Friedman - Wednesday, October 26, 2022
National CineMedia says a move by Regal Cinemas owner Cineworld to aband ...
- Gunn, Safran Named Co-Chairs, CEOs Of DC Studios
Digital News Daily, Karlene Lukovitz - Wednesday, October 26, 2022
James Gunn and Peter Safran have extensive experience in the superhero genr ...
- Warner Bros. Announces Gamified 'Lord of the Rings' NFT Bundles
Digital News Daily, Colin Kirkland - Friday, October 21, 2022
This is the first release of a movie by a major stud ...
- 'Black Adam,' Dwayne Johnson Flex Superhero Box-Office Muscle With $67M Opening
Television News Daily, Wayne Friedman - Monday, October 24, 2022
With $21.7 million in overall TV spend, per iSpot.tv, "Black Adam" open ...
- NCM Strikes Partnership With Spotlight Cinema, Targets Upscale Moviegoers
MediaDailyNews, Wayne Friedman - Tuesday, October 18, 2022
National CineMedia is striking a deal with Spotlight Cinema Networks, a dini ...
- 'Halloween Ends' Pulls $41.3M, Wins Movie Weekend - With Simultaneous Peacock Opening
MediaDailyNews, Wayne Friedman - Sunday, October 16, 2022
"Universal has released four of the 12 films that have opened ...
- Target, Marvel Ad Feeds 'Wakanda' Fever
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 13, 2022
Target is counting down to the release of the "Black Panther" seque ...
- Live, Linear TV Outpaces Streaming In TV, Movie Program Discovery, Process Still A 'Pain'
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Live, linear TV has the "highest success rate," with 51% of use ...
- Movie Marketing TV Spend Drops 42% In Q3, Box-Office Revenue Higher
Television News Daily, Wayne Friedman - Friday, October 7, 2022
National TV ad spend slowed dramatically in Q3 -- down 42% ...
- NBCU's Shell: Peacock Grows Subscribers To 15M, No Decision On Cutting Programming Hour
Television News Daily, Wayne Friedman - Wednesday, October 5, 2022
Shell credits the growth to high-profile content including sports, and says maj ...