Tag results for "movies"
- 'Top Gun: Maverick' Flies High To $156M In Box Office For Memorial Day Opening WeekendWall-to-wall national TV advertising helped rocket "Top Gun: Maverick" to the franchise ...
- 'Top Gun: Maverick' Sets Memorial Day Weekend RecordThe four-day $156-million flick is also a first-weekend career best for 59-year-o ...
- Streamers To Movie Theaters: We're Here To Help - Promotions To Come?Peacock is offering free tickets to its customers and looking to cur ...
- Disney's 'Doctor Strange,' With Heavy TV Advertising, Conjures Up $185M For Box Office"Doctor Strange" was boosted by dominant wall-to-wall national TV advertising with ...
- Volkswagen Enlists 'Star Wars'' Ewan McGregor As AmbassadorThe effort unites "two strong global brands," says Klaus Zellmer, Volkswagen boa ...
- 'Soft' TV Market? Paramount Global's Ross Says Big Brands Know What Works In 'Struggling' EconomyAlthough Paramount Global is seeing a weak scatter market, significant media dolla ...
- Stakes Are High In New AMC+ Berlin Cold War SeriesCold War-era Berlin emerges once again as a focal point for ...
- Can Streamers Fail By Spending Too Much On Producing, Acquiring TV Shows And Movies?As we enter the upfront TV season, observe those new free, ad-support ...
- Movie Theater Attendance Down 40% - Where Did They Go?There's a lot of content to consume on the big streaming platfor ...
- Paramount Makes Miniseries About 'The Godfather'Paramount Global has ventured into the vault of its own history ...
- USFL Starts With 3.0 Million Viewers Via NBC-Fox SimulcastThis is the third time in four years that a spring profession ...
- Comscore Movies Hires Movie Studio Vet Michael Viane To Revive Movie Product BusinessViane, who will oversee all Comscore's movie-related products including its Box Offi ...
- 'Sonic 2': Families Drive Massive $71M Box OfficeAn estimated $15.62 million was spent on national TV advertising for t ...
- Marketing Movies On TV, In Theaters: 'Only In Theaters' Messages On The RiseCreative for theatrical distributed movies continues to hype up the obvious messagin ...
- Yay! For A Change, The Entertaining Film WinsAwards shows highlight the schism between critics and "regular people," who te ...
- Oscar Ratings Were Up, And So Were Onstage AssaultsMuch of Sunday's Oscar show was an off-putting train wreck long befo ...
- 'The Lost City' Tops Box Office At $31MNational TV ad impressions for all movie spending for Jan.-March 2022 a ...
- Snap Goes To The Oscars, Spots Encourage Viewers To Learn Sign LanguageSnap's first Oscars TV spots honor deaf and hard-of-hearing communities, and featu ...
- How Low Can It Go? Fading Oscars To Try, Try Again This SundayLast year at this time with the pandemic still raging, the Osca ...
- 'The Batman,' Still Dominant, Adds Another $36.8M In Box-Office Sales"The Batman" only lost 45% from its previous week, according to Comsco ...
- Box Office Still Down 61% Vs. 2019: Home, Mobile Entertainment GrowU.S. and Canadian theatrical movie business in 2021 doubled revenue vs. 202 ...
- 'The Batman' Stays Strong At Box Office, National TV Marketing Grows"The Batman," now in its second week of theatrical release, continues i ...
- Movie Theatres' Future 'Surge' Pricing: Lessons For Premium Streamers?High-demand periods on the back of big movie-studio releases could mean highe ...
- Verizon Tries To Work Its Way Into The TV, Media Ecosystem - AgainCan Verizon do something with +play -- which it describes as ...
- NCM In-Theater Advertising Underperforms, Looks To Batman For Help"Advertising will continue to lag the box office recovery until we ha ...
- 'The Batman' Still Batty: $128.5M Warner Bros. Exclusive Opening, No Russia Start"The Batman" had the biggest film opening this year and the second-bigge ...
- Will Movies Move The Box Office Again?Comscore projects that the North American box office for 2021 will ...
- Is It All About A Bigger Screen? IMAX Shows The Way Amidst PandemicIMAX posted its best quarterly results ever in Q4 2021 at $108 ...
- RAD AI Utilizes Social Influencers To Deliver National CineMedia Marketing MessagesNCM believes the partnership deepens the ability to demonstrate campaign performance a ...
- Another Strong Debut As 'Uncharted' Scores $51M At Box OfficeSony has spent $17.5 million in national TV advertising for the fi ...
