Spending On Video Programming Forecast To Slow To Decade Low
- by Robert Williams , January 3, 2023
Media companies this year will face greater economic pressure, limiting the growth of spending on original content to 2% -- lowest in more than a decade excluding the pandemic slump, according to a forecast by Ampere Analysis.
“This is in stark contrast to 2022, during which global content spend is …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
