- Target Marketing In Full Force For Star Wars
Marketing Daily, Sarah Mahoney - Monday, December 14, 2015
Target is hardly the only brand building on the excitement. Dodge ...
- Verizon Brings Galaxy Far, Far Away To Here And Now
Marketing Daily, Aaron Baar - Saturday, December 12, 2015
"The key to our participation is to provide our customers -- w ...
- Study: One In Three 'Piracy' Sites Contains Malware
Daily Online Examiner, Wendy Davis - Thursday, December 10, 2015
One out of three sites that host pirated movies and television sho ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, December 9, 2015
Netflix secured a spot on the leaderboard thanks to the trailer relea ...
- 'Concussion' Ramps Up Ads On NFL Networks
MediaDailyNews, Wayne Friedman - Monday, November 30, 2015
Columbia Pictures' controversial movie "Concussion" is ramping up its TV advertising ...
- Cinema Ad Revenue Expected To Leap 23% This Year
Around the Net In MAD London, Sean Hargrave - Monday, November 30, 2015
The surge is thanks to the unexpectedly strong performance of Spectre, t ...
- NEW! Planet Fitness Ad, 'Battle Gym,' Likens Typical Gyms To 'Hunger Games' Scenario
Out to Launch, Amy Corr - Friday, November 27, 2015
Planet Fitness launched an in-theater spot that coincided with the launch ...
- Google, Disney Let 'Star Wars' Fan Choose Sides
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 23, 2015
Disney has partnered with Google, allowing mobile users to integrate a 'St ...
- HBO And HBO Now Emerging As Time Warner Growth Areas
Around the Net in Video, P.J. Bednarski - Thursday, November 19, 2015
The network will not only benefit from subscription growth from both service ...
- No More Political Ads At The Movies
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, November 12, 2015
National CineMedia, which sells ads that appear on more than 20,000 mov ...
- Discovery, Liberty Global Acquire Stake In Lionsgate
MediaDailyNews, Wayne Friedman - Tuesday, November 10, 2015
Film and television studio Lionsgate has some new cable equity partners ...
- Heineken Takes World's First Space Selfie To Celebrate Bond Sponsorship
Around the Net In MAD London, Sean Hargrave - Tuesday, November 10, 2015
Heineken has unveiled the world's first selfie taken from space to celebra ...
- Android Product Placement Turned Down As Bond 'Only Uses The Best'
Around the Net In MAD London, Sean Hargrave - Monday, November 9, 2015
James Bond star Daniel Craig and director Sam Mendes knocked back ...
- NBCU Enters Promo Deal For 'The Hunger Games'
MediaDailyNews, Wayne Friedman - Friday, November 6, 2015
Looking to market the new edition of "The Hunger Games" franchise, NBCUnivers ...
- MPAA Shuts Down Popcorn Time
Around The Net in Daily Online Examiner, Wendy Davis - Wednesday, November 4, 2015
The Motion Picture Association of America says it has shut down torre ...
- Netflix Scores On Social Media With 'Beasts Of No Nation'
The Social Graf, Erik Sass - Thursday, October 29, 2015
The theater debut for "Beasts of No Nation," which follows an Afric ...
- How Much TV Advertising Necessary For New 'Star Wars,' Perhaps Best-Known Movie Franchises Ever?
TV Watch, Wayne Friedman - Monday, October 26, 2015
Big end-of-the-season theatrical box office results are coming -- thanks at lea ...
- Disney To Launch Streaming Service
Around the Net In MAD London, Sean Hargrave - Thursday, October 22, 2015
Disney has announced it will launch its own digital subscription service ...
- Which Brands Got Closest To Back To The Future?
Around the Net In MAD London, Sean Hargrave - Wednesday, October 21, 2015
In the fondly remembered time travel movie "Back to the Future Pa ...
- Rentrak Partners With Gower Street Analytics To Improve Movie Metrics
MediaDailyNews, Wayne Friedman - Tuesday, October 20, 2015
While all eyes are on what the new combination of comScore a ...
- Movie Theater Ticket Prices See Slight Uptick In Q3, Box-Office Revenues Rise
MediaDailyNews, Wayne Friedman - Monday, October 19, 2015
Theatrical movie ticket prices inched up in the third quarter versus t ...
- Netflix Finds That Many Prefer Their Own Language
Around the Net in Video, P.J. Bednarski - Monday, October 19, 2015
In some European nations, they like to watch movies in their o ...
- TV-Centric Film Players Changing Game: Helping/Hurting Theater Owners?
TV Watch, Wayne Friedman - Monday, October 19, 2015
heater owners continue getting hit from all sides these days -- fr ...
- Fighting Tobacco's Unrestricted Role In Movies
Content Marketing Insider, Thom Forbes - Friday, October 16, 2015
A very close friend is dying from chronic obstructive pulmonary disease ...
- If You Can't Handle The Truth: The Third Steve Jobs Movie
Mad Blog, - Friday, October 16, 2015
Aaron Sorkin, the man responsible for the line "You can't handle t ...
- After Settling Lawsuit, Viacom's Paramount Posts Free Movies On YouTube
Around The Net in Daily Online Examiner, Wendy Davis - Thursday, October 15, 2015
One year after settling a feud about copyright infringement, Viacom's Paramount Pictur ...
- DOJ: Megaupload Founder Paid $3 Million To Movie Uploaders
Around The Net in Daily Online Examiner, Wendy Davis - Monday, September 28, 2015
Between 2006 and 2011, Megaupload founder Kim Dotcom paid $3 million ...
- Heineken Continues Love Affair With Bond
Marketing Daily, Tanya Gazdik - Friday, September 25, 2015
The campaign is Heineken's "most innovative ever," says Ralph Rijks, Heineken U ...
- Sports Illustrated Films Launches
Publishers Daily, Erik Sass - Thursday, September 24, 2015
Time Inc.'s video division is mounting a big sports video push, beginni ...
- Microsoft, 20th Century Fox Bring 'The Martian' Campaign To Bing, Skype
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2015
Microsoft and 20th Century Fox have created a campaign that maps o ...