Enterprise Rent-A-Car is partnering with the U.S.S. Enterprise as part of a deal with Paramount Pictures for the launch of this summer's “Star Trek Beyond.”
Fans can visit EnterpriseBeamsYouUp.com to enter for a chance to win a trip for two to the film's premiere. Other prizes available through the sweepstakes include a private screening of the film for up to 50 people, as well as free movie tickets and prize packs. The film opens in theaters July 22.
Enterprise airport shuttle buses in New York City and Philadelphia will be wrapped with images of the U.S.S. Enterprise and the phrase: "Until We Can Beam You Up, We'll Pick You Up" displayed on the side. Select branch locations will feature movie-themed posters and other special signage throughout the summer. The company will also debut a mockumentary-style video that features new vehicles available for rent.
Enterprise’s partnership with Paramount Pictures’ is the brand’s first with a movie studio and most integrated marketing campaign for a film to date, says Lee Broughton, vice president, Enterprise Rent-A-Car brand marketing.
“Through this partnership, Enterprise has the opportunity to extend the movie experience and engage Star Trek fans across the country,” Broughton tells Marketing Daily. “After 50 years, the universe finally brought these two historic brands with passionate fan bases together. Who knows? In another 50 years, perhaps intergalactic vehicles will be a part of our rental fleet. Meantime, we’re looking to explore strange new worlds with our customers this summer.”
The movie is an installment in the Star Trek franchise, created by Gene Roddenberry and reintroduced by J.J. Abrams in 2009. In “Beyond,” the Enterprise crew explores the furthest reaches of uncharted space, where they encounter a mysterious new enemy who puts them and everything the Federation stands for to the test.