- Movie Studios May Experiment More With Shortening Digital Windows
TV Watch, Wayne Friedman - Friday, May 1, 2015
A big theatrical movie season seems to be upon us -- wi ...
- Johnnie Walker Hooks Up With 'Johnny Drama' From 'Entourage'
Marketing Daily, Karlene Lukovitz - Wednesday, April 29, 2015
The premise: Johnny Drama dreams that he's been made the new fa ...
- Stan Lee Drives Audi In New Video For 'The Avengers: Age of Ultron'
Marketing Daily, Karl Greenberg - Tuesday, April 28, 2015
The online video, part of Audi's sponsorship activity around Marvel's "The Avenger ...
- Why 'Star Wars: The Force Awakens' Needs Zero Marketing
Online Spin, Cory Treffiletti - Tuesday, April 21, 2015
Last week was a special one in the history of being ...
- Who Knew? Big, Comfy Chairs Important Attraction Of Movie Theaters
TV Watch, Wayne Friedman - Monday, April 20, 2015
Mobile screens where people can pick and choose their TV, movie, oth ...
- Disney Stock Rises On New "Star Wars" Trailer; Netflix Higher On Global Forecasts
MediaDailyNews, Wayne Friedman - Thursday, April 16, 2015
Two big media companies, Walt Disney and Netflix, witnessed some big sto ...
- BuzzFeed Serious About Developing TV And Movie Projects
Around the Net In MAD London, Sean Hargrave - Wednesday, April 15, 2015
There is much more to BuzzFeed than shareable listicles and quizzes, accordi ...
- Subway In Promo Partnership With New 'Avengers' Flick
Marketing Daily, Karlene Lukovitz - Tuesday, April 14, 2015
Now through May 31, while supplies last, Subway is offering limited-edition, movie-them ...
- All Detergent Partners With Peanuts
Marketing Daily, Tanya Gazdik - Wednesday, April 8, 2015
Demographically, the detergent brand and cartoon are well suited. All skews mo ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, April 7, 2015
Out of the top 10 brands, only 2 experienced an increase ...
- Newport Beach Film Festival Launches Promo Campaign Via RPA
Marketing Daily, Karl Greenberg - Friday, April 3, 2015
The promo film opens on a Joan Jett-type rocker toting a double-barr ...
- 'Fast And Furious 7' Zooms To April Box Office Record
Marketing Daily - Top of the News, Thom Forbes - Monday, April 6, 2015
Universal's "Fast and Furious 7" lived up to its name over i ...
- Digital Media Owners Should Stop Moaning. The EU Is A Single Market
London Blog, Sean Hargrave - Monday, March 30, 2015
The British digital media industry is said to be up in ar ...
- DVD Stages A Fight Back Vs Streaming
Around the Net In MAD London, Sean Hargrave - Wednesday, March 25, 2015
The DVD is fighting a rearguard action against the threat from streami ...
- NEW! Canadian Film Fest Campaign Pays Tribute To Overused Movie Cliches
Out to Launch, Amy Corr - Tuesday, March 24, 2015
Samuel de Champlain looks just like you. A gun store opens ...
- HBO, Showtime, Sony Want An Out On Data Caps
Around the Net in Video, P.J. Bednarski - Friday, March 20, 2015
According to a report in the Wall Street Journal, HBO and Showti ...
- Disney's Cinderella Story: Live-Action Thrives
Marketing Daily - Top of the News, Thom Forbes - Monday, March 16, 2015
"Belle of the Ball." "The Shoe Fits." "Happily Ever After." "Bippity Boppi ...
- Viacom Deals With TubiTV On Movie Titles
Around the Net in Video, P.J. Bednarski - Friday, March 13, 2015
Tubi TV, an advertiser-supported online streaming service and Viacom, made a de ...
- Box-Office Revs Down In 2014, Global Revs See Slight Gain
MediaDailyNews, Wayne Friedman - Thursday, March 12, 2015
The Motion Picture Association of America says domestic U.S. box office resul ...
- Bungalow Horizon To Document Market Basket Boycott
MAD, Larissa Faw - Wednesday, March 11, 2015
Last summer's organized boycott of the Market Basket supermarket chain made internation ...
- Dodge Gets Fast In 'Furious 7'
Marketing Daily, Karl Greenberg - Tuesday, March 10, 2015
Dodge is represented in the Atlantic Records videos both by vintage ca ...
- Omnicom Inks Landmark CineMedia Upfront Deal, Integrates Mobile, Video
MediaDailyNews, Laurie Sullivan - Tuesday, March 3, 2015
Omnicom Media Group has entered into an upfront agreement with National CineMed ...
- Tweets Up Movies' Opening Revs
MediaDailyNews, Wayne Friedman - Friday, February 27, 2015
Word-of-mouth marketing has been a big help to movies for decades. No ...
- The Oscar And The Helix: Changing The Academy's DNA
Mad Blog, - Wednesday, February 25, 2015
Hey, Oscar. These days, your whole campy, top-hat-and-jazz-handsy dance is wildly o ...
- Oscar-Nominated Movie Piracy Costs Millions
MediaDailyNews, Wayne Friedman - Friday, February 20, 2015
Some Oscar-nominated movies have seen a sharp rise in piracy since the ...
- Movies' Online Buzz Indicative Of Box Office Success
Marketing Daily, Aaron Baar - Thursday, February 19, 2015
"There's a lot of info out there. It exists and it's readi ...
- Intimate Products Brand Backs Silver Screen, Splits Second-Screen
Marketing Daily, Karl Greenberg - Friday, February 20, 2015
The company, which makes and sells pleasure objects, bedroom accessories, intimate appar ...
- Oracle Plays Oracle To Predict Oscar Wins
SearchBlog, Laurie Sullivan - Friday, February 20, 2015
Complex analytics platforms continue to transform into predictive machines that can foreca ...
- Best Brand In A Supporting Advertising Role (This Preview Has Been Approved For All Audiences)
Marketing: Entertainment, Scott Jones - Thursday, February 19, 2015
I love The Oscars. Every year, for a few hours, we g ...
- Target Ticket Is A Goner
Around the Net in Video, P.J. Bednarski - Wednesday, February 11, 2015
Target stores is shutting its digital movie service after less than ...