- Infiniti Takes 'Vacation' With QX60 And Christie Brinkley
Marketing Daily, Karl Greenberg - Wednesday, July 8, 2015
In a fresh take on the storyline, Brinkley does not revisit h ...
- Super Premium, Not: Heroes Prove Worst Malware Purveyors
RTBlog, Tyler Loechner - Wednesday, July 1, 2015
Good news, marketers! You have something in common with superheroes! You bo ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, June 30, 2015
The Weinstein Company secured a spot on the leaderboard after recording ...
- Are Pre-Roll Ads An Endangered Species?
Online Video Daily, Daryl McNutt - Wednesday, June 24, 2015
The difference between those ads you see at the cinema before t ...
- Disney Drops $24M In TV Ads For 'Inside Out'
MediaDailyNews, Wayne Friedman - Friday, June 19, 2015
Following the now best-ever opening weekend box-office champion "Jurassic World," another expect ...
- HMV Relaunches Site To Offer Physical CDs And Downloads For First Time
Around the Net In MAD London, Sean Hargrave - Friday, June 19, 2015
HMV has taken another step on its road to recovery with t ...
- Movie Studios Claim Right To Enlist Attorneys General Against Google
PolicyBlog, Wendy Davis - Friday, June 19, 2015
Viacom, Fox and NBC Universal are opposing Google's request to subpoena documen ...
- Netflix, Look Out! Alibaba Starting A Streaming Business Too
Around the Net in Video, P.J. Bednarski - Monday, June 15, 2015
China's massive Alibaba is planning to get into movie streaming business. T ...
- James Murdoch's Digital Pursuit
Around the Net in Video, P.J. Bednarski - Monday, June 15, 2015
The new leader of 21st Century Fox, taking over from his da ...
- 'Jurassic World' Pounds $30 Million Into TV Spend
MediaDailyNews, Wayne Friedman - Friday, June 12, 2015
One of the biggest expected summer movies, Universal Pictures' "Jurassic World" ...
- Film Noir Festival Proves Once Again How Much We Need TCM
TVBlog, Adam Buckman - Thursday, June 11, 2015
The annual "Summer of Darkness" film noir festival on Turner Classic Movi ...
- Pixar, Ugg Team Up For "It's OK To Be Sad" Emoti-shoes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 9, 2015
The upcoming Pixar movie "Inside Out" is a licensing deluge, and th ...
- Google Takes Hollywood Studios To Court, Seeks Correspondence With Mississippi AG
Daily Online Examiner, Wendy Davis - Wednesday, June 3, 2015
Google is seeking court orders requiring the Motion Picture Association of Americ ...
- Subway Tie-In With New Disney Pixar Flick Includes Celebrity-Voiced Animated TV Spot
Marketing Daily, Karlene Lukovitz - Monday, June 1, 2015
The 30-second ad, co-created by Pixar and MMB, features custom animation a ...
- Ex-ABC Exec Cheng Headed For Amazon Studios
Around the Net in Video, P.J. Bednarski - Monday, June 1, 2015
Former Disney/ABC digital chief Albert Cheng is the new chief operating officer f ...
- Illegal Streaming Nets $209M For Movie, TV Sites
MediaDailyNews, Wayne Friedman - Tuesday, May 19, 2015
Illegal video streaming for movie and TV content on Web sites generat ...
- New Trulia Deal Is A Scream!
Marketing Daily, Aaron Baar - Friday, May 15, 2015
"We like to have a little fun as we show properties," Pet ...
- 'Pitch Perfect 2' Hits Right Note With Young Female Audience
Marketing Daily - Top of the News, Thom Forbes - Monday, May 18, 2015
Universal's "Pitch Perfect 2," directed by Elizabeth Banks, not only made mo ...
- Reid Leaves Top Spot At Screenvision
MediaDailyNews, Erik Sass - Friday, May 15, 2015
The management turnover at Screenvision continued Friday with the announcement that Trav ...
- NCM Rebrands, Unveils Audience Targeting Tool
MediaDailyNews, Erik Sass - Thursday, May 14, 2015
The nation's largest cinema advertising network unveiled a raft of changes a ...
- Theater Chain Accused Of Violating Text-Spam Law
Daily Online Examiner, Wendy Davis - Wednesday, May 13, 2015
A recent mobile marketing campaign by the movie theater chain AMC Entertainme ...
- Chevrolet Volt Car Of Tomorrow In 'Tomorrowland' Tie-In
Marketing Daily, Karl Greenberg - Tuesday, May 12, 2015
Chevrolet says that in addition to the broadcast spot, there is digit ...
- Screenvision Predicts Growth Of In-Theater Ads, Launches Ad-Targeting Tool
MediaDailyNews, Adam Buckman - Friday, May 8, 2015
Screenvision, the company that sells advertising opportunities in movie theaters, predicted ...
- Bing Updates Search Movie Guide Based On User Feedback
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 8, 2015
Bing said Friday that it updated its movie search guide on sear ...
- Movie Biz Wastes Money With Too Much TV Spend, Says MarketShare
VidBlog, P.J. Bednarski - Monday, May 11, 2015
It's hard to miss all the TV commercials studios buy to mark ...
- NEW! When Foreign Films Have Bacon Subtitles
Out to Launch, Amy Corr - Thursday, May 7, 2015
I enjoy watching foreign films, but if every foreign film had bac ...
- Real-Time Audience Targeting, Coming Soon To A Theater Near You
RTBlog, Tyler Loechner - Friday, May 8, 2015
Screenvision, a cinema advertising company, this week announced a partnership with mobi ...
- Will The Force Be With Brands This Year?
Video Insider, Mallory Russell - Friday, May 8, 2015
Last year, the ad world had three major sporting events to ral ...
- How Data Turned A Memoir Into Showtime Hit 'House Of Lies'
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 6, 2015
How did a "hard-working schmo in consulting" just write down words th ...
- CBS Says Its Viewers Are Bigger Consumers Than Rivals
MediaDailyNews, Wayne Friedman - Monday, May 4, 2015
Heading into the upfront marketplace, CBS now claims No. 1 status acro ...