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Heineken Takes World's First Space Selfie To Celebrate Bond Sponsorship
- The Drum, Tuesday, November 10, 2015 6:58 AM
Heineken has unveiled the world's first selfie taken from space to celebrate its partnership with the James Bond film franchise. Over 200 guests, including competition winners, journalists and celebrities, were invited to Hoover Dam in Nevada to have their picture taken and post it on social media. Dubbed a 'Spyfie', the ground-breaking photo was taken from 600km above Earth with help from imaging company UrtheCast using an ultra-definition video camera mounted on the International Space Station.
