- Addressable TV: Though Still Young, Efficiencies Available
Television News Daily, Wayne Friedman - Friday, June 10, 2016
Jamie Power, managing partner of Group M's pure-play addressable TV unit Mo ...
- Media Usage Nearing Saturation? Sleep Is In The Way
Show Daily, Wayne Friedman - Thursday, June 9, 2016
Media usage is topping out. Speaking at the MediaPost TV Insider Summi ...
- Caution: Buying Into Early OTT For Marketers
Show Daily, Wayne Friedman - Thursday, June 9, 2016
Not all is smooth running for marketers with over-the-top digital TV platform ...
- GoDaddy's Fischer: Forget Attribution, Think 'Contribution'
Television News Daily, Joe Mandese - Thursday, June 9, 2016
In an opening keynote at MediaPost's TV Insider Summit, Eric Fischer call ...
- Media Usage Nearing Saturation?
Television News Daily, Wayne Friedman - Thursday, June 9, 2016
Media usage is topping out. Luke Stillman, vp digital intelligence, Magna Globa ...
- Omnicom's Steuer: OTT Will Force TV's Hand, Enabling Much More Targeted Inventory
Television News Daily, Joe Mandese - Thursday, June 9, 2016
Speaking on a panel at MediaPost's TV Insider Summit this morning, Omnic ...