- Addressable TV's Biggest Constraints
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
During the Q&A session "Doing the Addressable TV Math," at MediaPost's ...
- SoFi Goes In-House
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
About a year ago, digital personal finance company SoFi took its media-buyi ...
- Advertising On OTT: Digital Or TV? Maybe Both
Show Daily, Wayne Friedman - Tuesday, August 15, 2017
Plenty of advertising promise and results exist on OTT platforms -- althou ...
- Seeing The Light: Musical TV Creative And Light Bulbs
Show Daily, Wayne Friedman - Monday, August 14, 2017
Longtime digital video marketers moving to linear TV video have an unusu ...
- TV Political Media Buying: Networks Can Be A Better Bet
Television News Daily, Wayne Friedman - Wednesday, March 22, 2017
TV stations remain a dominant media-planning component for various political campaigns. The ...
- TV Political Media Buying: Networks Can Be A Better Bet
Show Daily, Wayne Friedman - Wednesday, March 22, 2017
Increasingly TV networks can be a more attractive buy for political candidat ...
- Powerful TV Targeting Tools... for Power Tools
Show Daily, Wayne Friedman - Tuesday, March 21, 2017
Positec Tool -- an older skewing power tools and lawn care equipme ...
- Hulu's TV Ad Impressions: Not About Individual Shows, But Total Audiences
Television News Daily, Wayne Friedman - Monday, March 20, 2017
How much of marketers' media plan is going to specific shows ...
- Modi Media Approaches The Advanced TV Ecosystem
Television News Daily, Tobi Elkin - Monday, March 20, 2017
In today's quickly evolving, highly fragmented advanced TV universe, everything begins wi ...
- 8 Best Practices For Evaluating A Programmatic TV Platform
Television News Daily, Tobi Elkin - Tuesday, March 21, 2017
As more advertisers and their media agencies evaluate tactics for implementing programmat ...
- Addressable TV: Slow-Growing, But Better Targeted
Show Daily, Wayne Friedman - Monday, March 20, 2017
TV addressable advertising deals are still growing, but challenges remain -- especial ...
- Hulu's TV ad impressions: Not about individual shows, but total audiences
Show Daily, Wayne Friedman - Monday, March 20, 2017
How much of your media plan is going to specific shows ...
- Addressable: Watch The TV Program Ad, Watch The TV Show
Show Daily, Wayne Friedman - Monday, October 17, 2016
Addressable TV efforts offer plenty of hope to marketers, and the pro ...
- Addressable: Watch The TV Program Ad, Watch The TV Show
Television News Daily, Wayne Friedman - Tuesday, October 18, 2016
Addressable TV efforts offer plenty of hope to marketers, and the pro ...
- Programmatic TV: Doesn't Work Perfectly, But Close Enough
Television News Daily, Wayne Friedman - Saturday, June 11, 2016
One-to-one marketing is still too hard for TV -- at the momen ...
- Buy Programmatic, Because You Can Make More
Television News Daily, Joe Mandese - Monday, June 13, 2016
Mark Twain famously said, "Buy land, they're not making it anymore," ...
- Media Mix: Going Backwards Can Mean Going Forward
Television News Daily, Wayne Friedman - Monday, June 13, 2016
As the digital media market matures, some marketers have gone back ...
- Programmatic TV: Don't Overthink It
Show Daily, Wayne Friedman - Saturday, June 11, 2016
Programmatic TV deals can outperform certain digital video buys -- somewhat surprising ...
- Higher Addressable Pricing: Can Be Well Worth It
Show Daily, Wayne Friedman - Saturday, June 11, 2016
Higher addressable CPMs can be daunting. But if your clients are seei ...
- Buy Programmatic, Because You Can Make More
Show Daily, Joe Mandese - Saturday, June 11, 2016
Mark Twain famously said, "Buy land, they're not making it anymore," ...
- Putting The T- In TRPs: How Gildan Leveraged Programmatic To Target Better
Television News Daily, Joe Mandese - Saturday, June 11, 2016
At the MediaPost TV Summit, Levelwing's Steve Parker Jr. showed five spo ...
- Addressable TV: Though Still Young, Efficiencies Available
Show Daily, Wayne Friedman - Friday, June 10, 2016
Although addressable TV deals are still in the nascent stage, some dea ...
- New Targeted TV; Lawn-Mowing 'Aficionados' and 'Loathers'
Show Daily, Wayne Friedman - Friday, June 10, 2016
Adding programmatic and addressable TV efforts for new motorized outdoor power equipme ...
- OTT: New TV Tech, Big Promise, But Some Old Sales Ideas
Show Daily, Wayne Friedman - Friday, June 10, 2016
Focusing on over-the-top digital TV platforms, there is a lot of futu ...
- Media Mix: Going Backwards Can Mean Going Forward.
Show Daily, Wayne Friedman - Friday, June 10, 2016
As the digital media market matures, some marketers have gone back to tradition ...
- OTT May Be At 5%, But Don't Expect Any Immediate Solutions
Show Daily, Joe Mandese - Friday, June 10, 2016
Over-the-top platforms are a hot topic on Madison Avenue -- mainly becau ...
- Addressable/Programmatic TV Deals: Lacking Traditional TV Data Points?
Show Daily, Wayne Friedman - Friday, June 10, 2016
What is the downside of addressable/programmatic TV deals? Sometimes it's the la ...
- Programmatic TV: Doesn't Work Perfectly, But Close Enough
Show Daily, Wayne Friedman - Friday, June 10, 2016
One-to-one marketing is still too hard for TV -- at the momen ...
- OTT May Be At 5%, But Don't Expect Any Immediate Solutions
Television News Daily, Joe Mandese - Friday, June 10, 2016
While agencies and brands are investing more heavily in OTT platforms, don ...
- 'High-Indexing' -- It's The New Programmatic
Television News Daily, Joe Mandese - Friday, June 10, 2016
WPP/GroupM's Jamie Power says she doesn't like using the word "programmatic" ...