- Green Mountain Taps Clarkson For Fair Trade Campaign
Marketing Daily, Karlene Lukovitz - Monday, September 16, 2013
The Grammy Award winner is sharing that experience through a travelogue (includi ...
- Gap Retweets To True Blue
Marketing Daily, Laurie Petersen - Monday, September 16, 2013
Gap gave Twitter a starring role in its first TV campaign ...
- In '14 Fiesta Effort, Driving Teams Play Fetch For Bands
Marketing Daily, Karl Greenberg - Monday, September 16, 2013
Ford is touting the 2014 Fiesta via a digital reality series wi ...
- 'Dancing With The Stars' Uses Facebook Data To Create Real-Time Buzz
MediaDailyNews, Wayne Friedman - Monday, September 16, 2013
ABC's "Dancing with the Stars" will be the first TV show ...
- MSG Explores Possible Fuse Sale
Around the Net In Media, Phyllis Fine - Monday, September 16, 2013
Madison Square Garden Co. has put its low-rated music channel Fuse ...
- Madison Square Garden's Fuse Channel Up For Sale
Around the Net In Media, Phyllis Fine - Friday, September 13, 2013
Madison Square Garden Co. is putting its music-TV channel Fuse on t ...
- Clear Channel To Promote Warner Music Artists
Around the Net In Media, Phyllis Fine - Friday, September 13, 2013
Clear Channel Media & Entertainment is teaming up with Warner Music Gro ...
- Twitter Adds Spotify App
Around the Net In Online Marketing, Gavin O'Malley - Friday, September 13, 2013
Lost in all the excitement over its IPO plans, Twitter just. roll ...
- Zippo Partners With Concert App
Marketing Daily, Karl Greenberg - Thursday, September 12, 2013
Zippo has made itself the lighter of rock concerts. The company th ...
- Pandora Names McAndrews CEO
MediaDailyNews, Erik Sass - Wednesday, September 11, 2013
Brian McAndrews, who previously served as CEO of digital advertising firm aQuantiv ...
- Vevo Sees 4B Video Streams In June
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 11, 2013
In June, Vevo recorded 4 billion music video streams -- up fr ...
- Sound Of Music: Havas' HS&E Partners With Music Dealers
MAD, Steve McClellan - Tuesday, September 10, 2013
The global strategic partnership is designed to help clients exploit the pow ...
- How Google, Microsoft Capitalize On Music Service Audio Ads Tied To Search Engine Queries
SearchBlog, Laurie Sullivan - Monday, September 9, 2013
Music services from Google and Microsoft will become profitable if they capitali ...
- Spotify Valued At More Than $5B
Around the Net In Online Marketing, Fern Siegel - Friday, September 6, 2013
Music streaming service Spotify is reportedly raising more money at a valuati ...
- Vevo's First CRO Lays Out Winning Strategy
Online Media Daily, Gavin O'Malley - Tuesday, September 3, 2013
Vevo on Tuesday named Jonathan Carson to the newly created position ...
- In Australia, Cover Artists Musicians Can Now Get a Portion of Ad Revenue from YouTube
Around the Net in Video, P.J. Bednarski - Friday, August 30, 2013
A deal between online video creators and copyright managers has been struc ...
- Fitting Brands Into The Electronic Dance Craze
Marketing: Entertainment, Russell Wallach - Thursday, August 29, 2013
Daft Punk, the so-called "godfathers" of electronic dance music, released their late ...
- Video Music Awards Is Profit Driver For Music Marketers
MediaDailyNews, Wayne Friedman - Wednesday, August 28, 2013
MTV's "Video Music Awards" proves again there is big return on investme ...
- Myspace Draws Advertisers, Caters To Musicians, Fans
Online Media Daily, Gavin O'Malley - Wednesday, August 28, 2013
Despite a total site reinvention, and the, er, sexy backing of Just ...
- The Parent Trap: The Miley Virus
Mad Blog, - Tuesday, August 27, 2013
"Young lady, put down that foam finger. Right now! And what d ...
- Underwood, NFL Players Team For 'Sunday Night Football' Sequence
MediaDailyNews, David Goetzl - Tuesday, August 27, 2013
NBC is putting its faith in a group of NFL players ...
- Inspiring: American Greetings Turns To One Direction
Marketing Daily, Laurie Petersen - Wednesday, August 21, 2013
It has been a busy August. First, the company took itself privat ...
- Vevo Plans Living Room Invasion
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, August 21, 2013
Vevo has agreed to deliver a new channel of original, continuous programmin ...
- Pepsi, MTV Team To Showcase Katy Perry
Marketing Daily, Karlene Lukovitz - Tuesday, August 20, 2013
Perry will perform "Roar," her already-released single from the album (which ...
- MTV Launches VMA Promos With Miley Cyrus, Macklemore And Katy Perry
Out to Launch, Amy Corr - Wednesday, August 21, 2013
Macklemore and Ryan Lewis sound a horn in the forest and t ...
- NEW! Foot Locker Debuts 'Harden Soul'
Out to Launch, Amy Corr - Monday, August 19, 2013
When you’re hot and endorsements deals roll in, you’ve got to stri ...
- MTV Airs VMA-Linked Concerts
MediaDailyNews, David Goetzl - Thursday, August 15, 2013
If the fight with CBS continues, Time Warner Cable might win so ...
- Revolt TV Names CEO, President
MediaDailyNews, Fern Siegel - Thursday, August 15, 2013
Sean Combs, founder and chairman of Revolt TV, has named an executi ...
- Viacom To Track VMAs Across Platforms
MediaDailyNews, David Goetzl - Wednesday, August 14, 2013
Viacom and Symphony Advanced Media will launch a custom project to tra ...
- OPI Adds Carrie Underwood To Color Lineup
Marketing Daily, Sarah Mahoney - Tuesday, August 13, 2013
The Nicole by OPI collection will include glitters, dark shades and so ...