- Viacom Inks VMA Ad Deals Integrated Into Twitter
MediaDailyNews, David Goetzl - Tuesday, August 13, 2013
Viacom is moving to take advantage of the ad opportunity that com ...
- Corona Sponsors Marc Anthony U.S. Tour
Marketing Daily, Tanya Gazdik - Monday, August 12, 2013
Corona Extra and pop singer Marc Anthony are coming together for t ...
- Selling Out Is The New Keeping It Real
Engage:Millennials, MaryLeigh Bliss - Friday, August 9, 2013
In 1987, when Millennials were young or not yet born, Paul Sim ...
- Cellular One's First Celeb Campaign Launches 4G
Marketing Daily, Laurie Petersen - Wednesday, August 7, 2013
Margaret McKoin, CMO of Cellular One in-house marketing agency The Time Grou ...
- Universal's Lorde Emerges To Rave Reviews
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 8, 2013
If the big movie studios still believe in the inherent efficacy ...
- Cumulus, Dick Clark Productions Create Content For Music Awards Shows
MediaDailyNews, Fern Siegel - Wednesday, August 7, 2013
Cumulus Media Networks, and Dick Clark Productions will team to create radi ...
- Spotify Adds Search Through Browse
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 6, 2013
Just browse. That's how Spotify describes it. On Monday the streaming mus ...
- Definitive Technology Links With Legend
Marketing Daily, Aaron Baar - Tuesday, August 6, 2013
Singer/songwriter John Legend will appear in advertising and other promotional avenues promoti ...
- American Express Launches 13th 'Unstaged' Concert
Marketing Daily, Karl Greenberg - Thursday, August 1, 2013
American Express is prepping the 13th installation of its social-centric #AmexUNSTAGED conce ...
- Haagen-Dazs Offers Cutting-Edge AR App
Marketing Daily, Karlene Lukovitz - Friday, August 2, 2013
Haagen-Dazs has launched a "Concerto Timer" app that entertains brand fans whi ...
- More Consumers Streaming Music (And Paying For It)
Marketing Daily, Aaron Baar - Wednesday, July 31, 2013
"One of the things we've noticed is these [streaming companies'] business mode ...
- U By Kotex Goes On Tour
Marketing Daily, Karl Greenberg - Thursday, August 1, 2013
The campaign, "U Decide," centers on five :30 spots projected on jum ...
- Ford, Toby Keith Ride Again
Marketing Daily, Karl Greenberg - Tuesday, July 30, 2013
The title of the tour, with its reference to gunning an engin ...
- Clear Channel Strikes Deal With Record Label Innovative
Around the Net In Media, Phyllis Fine - Friday, July 26, 2013
Clear Channel has struck another rdeal with an independent record label: Innovati ...
- ITunes Surpasses 1B Podcast Subscribers
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, July 23, 2013
Demonstrating its massive media breadth, Apple this week announced that the iTun ...
- Streaming Audio, Video Surges In 2013
MediaDailyNews, Erik Sass - Friday, July 19, 2013
Online audio and video consumption surged in the first half of 201 ...
- Johnsonville: Sing For Your (Sausage) Supper
Marketing Daily, Aaron Baar - Wednesday, July 17, 2013
The video, which features the character walking on a beach while singi ...
- Astronauts Wanted. No Experience Necessary Taps Shore As Chief Creative Strategist
MediaDailyNews, Fern Siegel - Wednesday, July 17, 2013
Astronauts Wanted. No Experience Necessary, the newly formed joint venture between Ju ...
- For Gen Y, Target Goes To Bullseye U
Marketing Daily, Sarah Mahoney - Tuesday, July 16, 2013
Target, now in its 12th year of busing freshmen to nearby Targ ...
- Wendy's Uses Tweets In Songs; Taps Nick Lachey
Marketing Daily, Karlene Lukovitz - Wednesday, July 10, 2013
Now that the burger, which features a soft-pretzel bun, is being official ...
- Dodge Borrows Pitbull To Pitch Dart To Gen Y
Marketing Daily, Karl Greenberg - Thursday, July 11, 2013
The Spanish/English ad campaign features the artist whose handle is the na ...
- Arden Bottles Taylor Swift's Girl Power For 3rd Fragrance
Marketing Daily, Sarah Mahoney - Tuesday, July 9, 2013
Betting that fans still can't get enough of Taylor Swift, Elizabeth Ard ...
- Famed Sportscasters Do Play-by-Play In Sentra Ads
Marketing Daily, Karl Greenberg - Monday, July 8, 2013
The humorous ads comprise three new spots (two of which debut th ...
- Carlos Slim Invests $40M In Shazam
Online Media Daily, Fern Siegel - Monday, July 8, 2013
Carlos Slim's America Movil will invest $40 million investment in Shazam ...
- Shazam Gets $40M Infusion, Deal with Carlos Slim
Around the Net in Video, P.J. Bednarski - Monday, July 8, 2013
Shazam, the maker of the popular mobile app that uses an aud ...
- Shazam Nabs $40 Million Investment, Claims 70 Million Monthly Users
Mobile Marketing Daily, Steve Smith - Monday, July 8, 2013
Shazam has received a major investment from a leading Latin American wirele ...
- Appellate Court Refuses To Reconsider Pro-Veoh Ruling
Online Media Daily, Wendy Davis - Friday, July 5, 2013
In a blow to Universal Music Group, a federal appeals court sa ...
- W+K, Facebook Claim Not Under 'Influence'
MediaDailyNews, Steve McClellan - Wednesday, July 3, 2013
Facebook CEO Mark Zuckerberg has been a longtime fan of Eminem. ...
- Chevrolet Gets 'Strong' For New Silverado
Marketing Daily, Karl Greenberg - Tuesday, July 2, 2013
General Motors' Chevrolet unit is launching a marketing campaign, "Strong," via dedicat ...
- Microsoft Bows Web-Based Xbox Music Service
Around the Net In Online Marketing, Gavin O'Malley - Monday, July 1, 2013
As expected, Microsoft appears to have rolled out Xbox Music for the op ...