- Bauer Drives Chrysler 200 In Fox's '24: Live Another Day'
Marketing Daily, Karl Greenberg - Friday, May 2, 2014
Chrysler will do in-show integration; media exclusivity in key episodes; season-long placeme ...
- NYC Planning Expansive Ad-Supported Wi-Fi
Around the Net In Media, Gavin O'Malley - Friday, May 2, 2014
The city of New York plans to blanket all five of i ...
- Mondelez Launches Soccer Push, Real-Time Video Studio
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Having announced multi-brand sponsorships with major North American soccer teams, organizations a ...
- O&M Vet Aversano Named CEO Of The Shop's Flagship Office
MAD, Steve McClellan - Thursday, April 24, 2014
Lou Aversano, a 20-year Ogilvy & Mather veteran, has been named C ...
- Post Honeycomb Instagram Push Features Teen Idol
Marketing Daily, Karlene Lukovitz - Wednesday, April 23, 2014
Each Monday between April 21 and May 26, Honeycomb's Instagram page, @HoneycombCerea ...
- AT&T Powers Tribeca Film Fest With 'Film For All' Campaign
MAD, Larissa Faw - Thursday, April 17, 2014
Tribeca Film Festival Sponsor AT&T and creative agency Partners + Napier N ...
- It's Back To The Future For Ford's Mustang
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 17, 2014
Ford stood far above the crowd at the press preview for t ...
- New York Auto Show Shows It All, But Mostly Small
Marketing Daily, Karl Greenberg - Monday, April 14, 2014
Poster ads, on subways, buses, kiosks, and phone booths (yes, New Yo ...
- Double-Digit Pay Raise For Omnicom's Wren in 2013
MAD, Steve McClellan - Friday, April 11, 2014
The holding company's CEO John Wren earned $18.1 million in total compensati ...
- Mitsubishi Outlander Campaign Brings Home Newborns
Marketing Daily, Karl Greenberg - Monday, April 14, 2014
The automaker says the effort will include TV spots based on t ...
- Just How Long Before Leo Burnett Loses Esurance?
Mediapsssst, Richard Whitman - Tuesday, April 8, 2014
Could be just a matter of time given that the client h ...
- For Lexus, The Letter Of The Month Is F
Marketing Daily, Karl Greenberg - Monday, April 7, 2014
The new ad exemplifies all of that through a series of frenet ...
- Wheat Thins Popped Makes Airy TV Debut
Marketing Daily, Karlene Lukovitz - Monday, April 7, 2014
The launch campaign for Wheat Thins Popped includes a humorous TV sp ...
- Bulleit Bourbon Gets Behind First Time Fest
Marketing Daily, Karl Greenberg - Monday, April 7, 2014
Bulleit Bourbon, Diageo's small-batch brand is getting in front of the le ...
- Twitter Debuts Manhattan Project
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, April 3, 2014
Twitter takes Wires inside its very own Manhattan project -- the syst ...
- Ikea Launches 'Home Tour' Program
Marketing Daily, Tanya Gazdik - Thursday, April 3, 2014
"We believe that people can do simple things that make a b ...
- In Mobile Basket, Saatchi Scrambles Faberge Eggs
Marketing Daily, Sarah Mahoney - Tuesday, April 1, 2014
"Egg hunts are centuries old. But the app we designed, using Nomi ...
- Tahari Designing Capsule Collection For Kohl's
Marketing Daily, Sarah Mahoney - Monday, March 31, 2014
Kohl's has been noticeably stepping up its designer name game. Tahari ...
- Heineken Casts Audience As Stars In 'Social Experiment'
Marketing Daily, Tanya Gazdik - Tuesday, April 1, 2014
What if you went to a play and found out you we ...
- DPAA Adds New York's MTA To Roster
MediaDailyNews, Erik Sass - Monday, March 31, 2014
The Digital Place-based Advertising Association is getting its first member from t ...
- Stella Artois Expands To Home Bars
Marketing Daily, Tanya Gazdik - Sunday, March 30, 2014
Stella Artois is hoping to expand the reach of PerfectDraft, a countert ...
- H&R Block Rewards Consumers With Cash
Marketing Daily, Tanya Gazdik - Wednesday, March 26, 2014
"The reaction has been incredible," Christina Lively, H&R Block director of bra ...
- Sub Rosa Develops First Brand Campaign For Color Expert Pantone
MAD, Larissa Faw - Friday, March 21, 2014
Titled "Make It Brilliant," it's the first ever brand campaign to conv ...
- Casale Media Adds 5 Execs To New York Office
Real-Time Daily, Tyler Loechner - Thursday, March 20, 2014
Casale Media, a Toronto-based media marketplace, this week hired five new executiv ...
- Siemens Carries Baton With Stand Up To Cancer
Marketing Daily, Karl Greenberg - Wednesday, March 19, 2014
The campaign centers on a physical baton that will be passed fr ...
- The Downs And Ups Of Goldman's Elevator Satirist
Marketing Daily - Top of the News, Thom Forbes - Thursday, March 20, 2014
John LeFevre, the @GSElevator satirist outed by name and exposed as nev ...
- Brewers Boycott St. Paddy's Parades Over Gay Rights
Marketing Daily - Top of the News, Thom Forbes - Monday, March 17, 2014
Diageo's Guinness brand yesterday joined Sam Adams and Heineken in withdrawing sponsorsh ...
- Anti-Aging Products Tops In N.Y., Boston, And Philly
Marketing Daily, Sarah Mahoney - Thursday, March 13, 2014
A report from NPD Group says sales of prestige anti-aging creams ...
- Loews Hotels Partners With Fiat
Marketing Daily, Tanya Gazdik - Wednesday, March 12, 2014
Loews Hotels is partnering with Italian automaker Fiat to offer chauffeured servic ...
- Couric To Make Yahoo Debut With Bloomberg Interview
MediaDailyNews, Mark Walsh - Monday, March 10, 2014
Katie Couric is kicking off her Yahoo broadcast career on Friday wi ...