- New York In A Snowmobiling State Of Mind
Marketing Daily, Karl Greenberg - Thursday, March 6, 2014
New York State is touting the other part of New York ...
- Heineken, W+K Seek Filmmakers Via Twitter
MAD, Larissa Faw - Tuesday, March 4, 2014
A winner will be green-lighted to produce a very short film th ...
- Catch NY Forms Business Innovation Group
MAD, Steve McClellan - Wednesday, February 19, 2014
The New York-based agency has hired former Initiative and Avanade technologists ...
- Fiat's 2014 Abarth Hits The Track In Major Markets
Marketing Daily, Karl Greenberg - Wednesday, February 19, 2014
Says Matt Davis, head of Fiat brand product marketing, "we choose trac ...
- Honda And Smart Sing Love Songs For V-Day
Marketing Daily, Karl Greenberg - Monday, February 17, 2014
Crooners and Instagram love songs are part of social campaigns that Sma ...
- BelVita Uses 3D Printing For Campaign Trophies
Marketing Daily, Karlene Lukovitz - Friday, February 14, 2014
Mondelez International's brand is running a campaign that celebrates "morning wins" throu ...
- Yoplait Greek Opts For Taste-Off Strategy
Marketing Daily, Karlene Lukovitz - Thursday, February 13, 2014
Instead of trying to go head-to-head in the Super Bowl arena, Gener ...
- Aerva Invites People To 'Share Your Luv' In Times Square
Marketing Daily, Nina Lentini - Wednesday, February 12, 2014
It's not often we think of marketing technology software platform vendors ...
- HTC, Aerva Turn Times Square Into Social Platform
MediaDailyNews, Erik Sass - Tuesday, February 11, 2014
HTC tapped agency Omnicom and ad tech specialist Aerva to create ...
- Lexus Goes Native With Thrillist
Marketing Daily, Karl Greenberg - Wednesday, February 5, 2014
The campaign, launching this week, involves an interactive "ignition" button on Thrilli ...
- GoGo SqueeZ Launches First National Media Program
Marketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
The brand campaign includes 30- and 15-second TV spots airing on networ ...
- RAPP UK's Rik Haslam Jumps Pond To Head NY Creative Efforts
MAD, Larissa Faw - Monday, February 3, 2014
Haslam replaces Wayne and Kim Pick, the husband-and-wife team that has overse ...
- AT&T Hails Olympians Through New App
Marketing Daily, Aaron Baar - Monday, February 3, 2014
Via the new app, dedicated digital site and video booths at even ...
- M&M's N.Y. Store Offers Live Shows Around Bowl
Marketing Daily, Karlene Lukovitz - Wednesday, January 29, 2014
Locals and tourists in town for the Super Bowl in nearby N ...
- Westwood One, Horizon Media Kick Off Super Bowl Promos
MediaDailyNews, Erik Sass - Wednesday, January 29, 2014
The Super Bowl is coming up, and WestwoodOne is joining forces wi ...
- GMC Takes Sierra To Broadway, Beyond For Bowl
Marketing Daily, Karl Greenberg - Tuesday, January 28, 2014
General Motors' GMC truck brand may not be advertising in the Sup ...
- Verizon, NFL Team For Iconic Social/OOH Campaign
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, January 28, 2014
Bring the brand orgy that is the Super Bowl to the ...
- N.Y. Lottery Ads Share 'Gamble For Good' Message
Marketing Daily, Sarah Mahoney - Monday, January 27, 2014
Themed "Everybody Wins," the new effort focuses on what funds generated ...
- The Yankees Make A Winning Pitch For A Pitcher!
Marketing Daily - Top of the News, Thom Forbes - Thursday, January 23, 2014
Most grammarians urge that the exclamation point be used sparingly, if ...
- Macy's, Bloomies, Saks Set To Rock Super Bowl
Marketing Daily, Sarah Mahoney - Saturday, January 18, 2014
The intersection between New York's fashion crowd and the National Football Leag ...
- Jaguar Preps Big Super Bowl Kickoff For F-Type
Marketing Daily, Karl Greenberg - Tuesday, January 14, 2014
The ad, which is part of Jaguar's biggest campaign ever, introduces t ...
- Uniqlo CEO: Translating A Global Brand In The U.S.
Marketing Daily, Sarah Mahoney - Tuesday, January 14, 2014
The company has just announced store openings in Boston, Philadelphia and L ...
- McCann Poaches CP+B's Reilly For Top Creative Role
MAD, Steve McClellan - Monday, January 6, 2014
Rob Reilly, who had been at Crispin Porter + Bogusky for ov ...
- H&M Brings Beckham's Undies To Super Bowl, With Twist
Marketing Daily, Sarah Mahoney - Monday, January 6, 2014
The 30-second spot is an industry first, claims H&M, launching an H& ...
- WABC Radio Adds Kiernan, Gerado To Lineup
MediaDailyNews, Fern Siegel - Thursday, January 2, 2014
77 WABC Radio in New York is rolling out six new hou ...
- GroupM Signs World Trade Center Lease
MAD, Steve McClellan - Monday, December 30, 2013
WPP's GroupM has signed a 20-year lease at 3 World Trade Cente ...
- Clear Channel Unveils 3 NYC Digital Billboards
MediaDailyNews, Erik Sass - Friday, December 20, 2013
Midtown in New York City is getting a little brighter thanks ...
- SMG Vet Tucker Joins 4As
MAD, Steve McClellan - Tuesday, December 17, 2013
Bill Tucker joined MediaVest in 1999, subsequently serving as CEO at t ...
- TWC Tosses Cruz Footballs In The Dark
Marketing Daily, Aaron Baar - Tuesday, December 17, 2013
A new video produced by the cable company shows Cruz, looking li ...
- Stars Appear For 'Anchorman 2,' Shoppers For Durango
Marketing Daily, Karl Greenberg - Monday, December 16, 2013
What about Dodge? Market research firm Millward Brown Digital, which has do ...