- Stars Appear For 'Anchorman 2,' Shoppers For Durango
Marketing Daily, Karl Greenberg - Monday, December 16, 2013
What about Dodge? Market research firm Millward Brown Digital, which has do ...
- Lindner Named President McCann Worldgroup
MAD, Steve McClellan - Friday, December 13, 2013
He'll oversee all of MWG's businesses globally, continuing to report to worldwi ...
- Speck: Let's Protect, Not Fear, Our Machines
Marketing Daily, Aaron Baar - Wednesday, December 11, 2013
Speck, a maker of protective cases for electronic devices, has launched ...
- Harlem Becoming Nation's Biggest Hotspot
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, December 11, 2013
As part of a larger initiative by New York Mayor Michael Bloomber ...
- NA Reorg For Publicis Worldwide
MAD, Steve McClellan - Wednesday, December 11, 2013
Previously the shop's Canadian and U.S. operations had been separate, but a ...
- Horizon Taps Besegai For Direct Role
MAD, Staff Report - Wednesday, December 11, 2013
Horizon Media is beefing up its direct marketing operations and has nam ...
- Nissan Touts NV200 Taxi For New York
Marketing Daily, Karl Greenberg - Sunday, December 8, 2013
The effort, via TBWA New York, includes video and digital content touti ...
- GroupM's Rob Norman Wants Dee Salomon's Number
Mediapsssst, Richard Whitman - Wednesday, December 4, 2013
Actually, he already has it. Meanwhile Arnold CEO Robert LePlae rallies t ...
- Publicis Loses Disney Media Account (Temporarily)
Mediapsssst, Richard Whitman - Thursday, November 21, 2013
With the POG merger in the works the shift seems more li ...
- Agency Creates "No Internet Week"
Mediapsssst, Richard Whitman - Thursday, November 14, 2013
Sure, it's a stunt. Wonder how many participants will go totally bonker ...
- Garfinkel To Helm Draftfcb NY
MAD, Steve McClellan - Wednesday, November 13, 2013
The creative agency veteran, most recently with Havas Worldwide, will join t ...
- Martinez To Succeed Jeffrey At JWT
MAD, Steve McClellan - Wednesday, November 6, 2013
The former McCann Worldgroup executive will join JWT in February 2014 a ...
- Saatchi CEO Gets 'Promoted' to Director of New Business
Mediapsssst, Richard Whitman - Wednesday, November 6, 2013
If he keeps up the good work he'll be sending his ki ...
- Kiosks Campaign Touts The Wonders Of The Philippines
Marketing Daily, Karl Greenberg - Monday, November 4, 2013
The effort centers on interactive kiosks that use gesture technology to immer ...
- Edge Solves Guys' Biggest Irritations
Marketing Daily, Aaron Baar - Monday, November 4, 2013
Following up on a 2010 effort, the company relaunched its "Anti-Irritation Campaign ...
- Ray Liotta's Attitude Says Enough For 1800 Tequila
Marketing Daily, Karlene Lukovitz - Friday, November 1, 2013
All show Liotta in exotic locations shot in Buenos Aires, Argentina ...
- Glenlivet Events Reward, Create New Brand Loyalists
Marketing Daily, Karlene Lukovitz - Tuesday, October 29, 2013
The Glenlivet is hosting a series of 45 upscale "learning experience" even ...
- New York, Mexico City Partner For Travel Initiative
Marketing Daily, Tanya Gazdik - Wednesday, October 30, 2013
New York and Mexico City are launching an initiative to encourage trav ...
- Fort Lauderdale, JetBlue Target Cold New Yorkers
Marketing Daily, Tanya Gazdik - Sunday, October 27, 2013
Fort Lauderdale is partnering with JetBlue in a campaign targeting cold N ...
- Profiling Charges Fuel Fury Over Jay Z's Barneys Deal
Marketing Daily - Top of the News, Thom Forbes - Monday, October 28, 2013
The rapper-turned-mogul Jay Z finds himself square in the middle of ...
- Droga To Chair 2014 ANDY Awards
MAD, Staff Report - Friday, October 25, 2013
The AD Club of New York: The International ANDY Awards has nam ...
- N.Y. Program: Fashion Goes Underground
Marketing Daily, Karl Greenberg - Tuesday, October 22, 2013
The MTA said the pop-up stores, the first of which is Uniqlo ...
- EmblemHealth Launches Agency Review
MAD, Steve McClellan - Tuesday, October 22, 2013
In 2011 the client selected Mullen after its last review and t ...
- New York State Extends 'Get Outta Town'
Marketing Daily, Karl Greenberg - Monday, October 21, 2013
A new deal between the governor's office and the Metropolitan Transportation Authori ...
- Adland Execs Love Competition!
Mediapsssst, Richard Whitman - Tuesday, October 22, 2013
Or so they say every time a new competitor pops up. They' ...
- LCE To Open NY Office
MAD, Steve McClellan - Monday, October 21, 2013
The new office, LCE's fourth U.S. outpost, is expected to open ...
- Daytona International Speedway Fires Up Campaign
Marketing Daily, Karl Greenberg - Monday, October 14, 2013
The venue just launched a $400 million extension called "Daytona Rising" th ...
- Chevrolet Fires Up Sonic At Comic-Con
Marketing Daily, Karl Greenberg - Thursday, October 10, 2013
This year, Chevrolet has its Sonic on display at the New Yo ...
- Newell Rubbermaid Selects PHD and BBH For Ad Duties
MAD, Steve McClellan - Thursday, October 3, 2013
In a global consolidation move, Newell hands PHD media chores while B ...
- Shopper Marketing Firm Pareto Goes Belly Up
Mediapsssst, Richard Whitman - Friday, October 4, 2013
Not such a good investment for Riverside Co. which bought the compa ...