- Shopper Marketing Firm Pareto Goes Belly Up
Mediapsssst, Richard Whitman - Friday, October 4, 2013
Not such a good investment for Riverside Co. which bought the compa ...
- Hahn Promoted To CCO BBDO New York
MAD, Steve McClellan - Wednesday, October 2, 2013
Greg Hahn has been promoted to chief creative officer of BBDO N ...
- Horizon Media In New Branded Content Venture
MAD, Steve McClellan - Thursday, October 3, 2013
The New York-based independent media shop is partnering with programming and marketi ...
- Nissan, Omnicom Strengthen Ties
MAD, Steve McClellan - Thursday, October 3, 2013
The holding company creates new Nissan-dedicated full service agency, with TBWA's J ...
- For KSL's Top Managers, Pay And Benefits Were Lavish To The End
MAD, Steve McClellan - Tuesday, October 1, 2013
Founder Liebowitz and other top executives received generous paychecks and benefits despi ...
- LL Bean, Nordstrom Flex Pop-Up Strategy
Marketing Daily, Sarah Mahoney - Tuesday, October 1, 2013
Just in time for the holidays, both Nordstrom and LL Bean a ...
- I'm Going To Puke In The Company Of Others
Mediapsssst, Richard Whitman - Wednesday, October 2, 2013
And the award for Full-Of-Yourself Rebranding Of The Year goes to...And ...
- 40 Reasons to Skip Out on Advertising Week
MAD, Tom Siebert - Tuesday, October 1, 2013
Let's face it, you can only take so much Advertising Week. ...
- Bloomberg Campaigns To Make NYC Digital Media Capital Of The World
MAD, Joe Mandese - Tuesday, October 1, 2013
As his final term as the chief executive of the de fac ...
- Brands Sponsor Words Of Good
Marketing Daily, Aaron Baar - Thursday, September 26, 2013
"A lot of people talk about [improving the world] online, but th ...
- Saks Brings On 'Scandal'-ous Fashion Event
Marketing Daily, Sarah Mahoney - Thursday, September 26, 2013
In addition to a launch party, the promotion will feature in-store event ...
- Mobile, Customers Star in New Macy's Ads
Marketing Daily, Sarah Mahoney - Monday, September 23, 2013
Macy's is again relying on Harold, the fictitious store manager who h ...
- Honeywell Speaks Up For Thermostat
Marketing Daily, Aaron Baar - Saturday, September 21, 2013
Honeywell created a digital campaign to introduce its first-of-its kind, voice-controlled thermost ...
- Advertising Week Takes Over Times Square
Digital Outsider, Erik Sass - Friday, September 20, 2013
Did you know there are digital signs in Times Square that a ...
- Hotel Week Returns To NYC
Raw, Karl Greenberg - Friday, September 20, 2013
Hotel Week is back in New York in Jan., 2014. The progr ...
- Does Microsoft's Nokia Deal Mean Poor Reception For JWT?
Mediapsssst, Staff Report - Wednesday, September 4, 2013
Also, the ad industry offers a big-ASS opportunity to land an N ...
- GSP New York Adds Accounts, Staff
MAD, Steve McClellan - Friday, August 23, 2013
Omnicom Group's Goodby Silverstein & Partners continues to add clients and ra ...
- Mindshare's Antony Young Joins Water Cooler Group
MAD, Steve McClellan - Monday, August 26, 2013
The media agency veteran will help manage a handful of specialist sho ...
- MilkPEP Launches 'Protein Fight Club'
Marketing Daily, Karlene Lukovitz - Thursday, August 22, 2013
With U.S. milk sales continuing decades of free-fall (per-capita consumption fell 3 ...
- H&M Follows Beckham Into The Locker Room
Marketing Daily, Sarah Mahoney - Thursday, August 22, 2013
For its new fall campaign for David Beckham Bodywear, H&M follows t ...
- Where Will Madison Square Garden Be In 10 Years?
MediaDailyNews, David Goetzl - Thursday, August 22, 2013
It was jarring recently to hear the New York City Council he ...
- Pepsi, MTV Team To Showcase Katy Perry
Marketing Daily, Karlene Lukovitz - Tuesday, August 20, 2013
Perry will perform "Roar," her already-released single from the album (which ...
- Coors Light Rewards Those Who 'Refresh Their Night'
Marketing Daily, Tanya Gazdik - Monday, August 19, 2013
Coors Light is asking fans across seven cities in the Northeast ...
- Eight O'Clock Coffee Ups Marketing For Brand Refresh
Marketing Daily, Karlene Lukovitz - Friday, August 16, 2013
The more than 150-year-old brand (launched in 1859) has introduced new packagin ...
- Acura, Thrillist Team For MDXperience
Marketing Daily, Laurie Petersen - Thursday, August 15, 2013
Acura has teamed with Thrillist in a "Keys to Your City" nati ...
- Gap Woos Gen Y With 'Back to Blue'
Marketing Daily, Sarah Mahoney - Monday, August 12, 2013
In its latest step on the comeback trail, the Gap is returni ...
- Another Tragedy Befalls Adland
Mediapsssst, Staff Report - Monday, August 5, 2013
Another horrific building accident claimed the life of one of Adland's o ...
- BMW Unveils I3 In Three Cities
Marketing Daily, Karl Greenberg - Monday, July 29, 2013
BMW has pulled the wraps off its first all-electric car, the B ...
- New Dust Cutter Lemonades Stress Authentic Origins
Marketing Daily, Karlene Lukovitz - Wednesday, July 24, 2013
Even in today's crowded, intensely competitive beverages category, the occasional new bra ...
- Ageless Hilfiger Preppies Finally Graduate High School
Marketing Daily, Karl Greenberg - Tuesday, July 23, 2013
The Hilfigers are back for a seventh season. Those multi-culti, borderline-solipsistic preppi ...