- Clorox Hits Street At Fashion Week For Smart Seek Bleach
Marketing Daily, Karl Greenberg - Friday, September 5, 2014
The campaign is centered on a faux designer named Cloey De ...
- IPG's BPN Taps Martha Peterson To Lead U.S. Client Strategy
MAD, Steve McClellan - Thursday, September 4, 2014
BPN, the IPG Mediabrands media agency, has appointed Martha Peterson SVP, managi ...
- Michael Bloomberg Set To Return As Bloomberg CEO
Around the Net In MAD London, Sean Hargrave - Thursday, September 4, 2014
Michael Bloomberg is to return to run the business media company ...
- Macy's Focused On Mobile, Gen Y, Private Label
Marketing Daily, Sarah Mahoney - Wednesday, September 3, 2014
While the company has been testing this service for some time, "th ...
- Horizon Reels In $150 Million Turner Broadcasting Buying Account
MAD, Steve McClellan - Tuesday, September 2, 2014
Turner Broadcasting has awarded its estimated $150 million media-buying assignment to Horiz ...
- Emmys Become Engagement Event For Samsung TVs
Marketing Daily, Aaron Baar - Saturday, August 23, 2014
Peggy Ang, vice president of marketing communications for Samsung Electronics America, tel ...
- NYC Regulation Would Ban Toys With Kids Meals
Marketing Daily, Karlene Lukovitz - Friday, August 22, 2014
Councilman Ben Kallos has introduced a bill that would prohibit restaurants fr ...
- Lay's Uses Courier, Pedicabs In Urban Sampling Push
Marketing Daily, Karlene Lukovitz - Wednesday, August 20, 2014
Baskets bearing the Lay's finalist flavors, deli sandwiches, bottles of PepsiCo's Aquafi ...
- Kyrie Irving Keeps Shooting Summer Baskets For Jeep
Marketing Daily, Karl Greenberg - Wednesday, August 20, 2014
The "Summer Celebration" campaign has a two-pronged timing tactic: it is duri ...
- With Kitchen, Lush Expands Its Digital Reach
Marketing Daily, Sarah Mahoney - Wednesday, August 20, 2014
Mark Wolverton, president and CEO of Lush North America, tells "Marketing Daily ...
- Mister:-|Face Launches New Ad-Focused Comedy Unit
MAD, Larissa Faw - Friday, August 15, 2014
"We are pitching ourselves as a combo of comedy heavy-hitters who sha ...
- Bikers Roam The Streets To High-Five Unsuspecting Taxi Hailers
MAD, Larissa Faw - Friday, August 15, 2014
In a campaign developed by the Night Agency, bikers in New Yo ...
- Ford Takes Transit To Market With 'Farm Kings'
Marketing Daily, Karl Greenberg - Friday, August 15, 2014
Ford's 2014 Transit Commercial Van is down on the farm, doing t ...
- Arnold Taps Beeby, Scheiner To Lead Health/Wellness Practice
MAD, Steve McClellan - Tuesday, August 12, 2014
Arnold, part of Havas, is putting new strategic emphasis on the heal ...
- National Geographic Channel, Campfire Seek Tomorrow's Explorers
MAD, Larissa Faw - Tuesday, August 12, 2014
The new Expedition Granted competition invites contestants to submit a video ...
- kbs+ Names Kelleher, Mackler Co-Chief Creative Officers
MAD, Larissa Faw - Tuesday, August 12, 2014
Dan Kelleher joins kbs+ following three years as Executive Creative Director ...
- Newcastle Brown Ale Celebrates Bartenders
Marketing Daily, Tanya Gazdik - Tuesday, August 12, 2014
Newcastle Brown Ale is celebrating bartenders in a unique promotion enlisting t ...
- Payday Loan Industry Gets Its Due
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 12, 2014
The payroll loan business is having a tough week - and it ...
- Dstillery Opens New HQ In New York
Real-Time Daily, Tyler Loechner - Tuesday, August 12, 2014
Dstillery, formerly Media6Degrees, is continuing its identity overhaul. The audience targeting fi ...
- LA-Based Ad Shop Quigley-Simpson Opens NY Office
MAD, Steve McClellan - Friday, August 8, 2014
The shop has done work for clients such as Chase, United Airlin ...
- It's That Kind Of Thrill For Acura's TLX
Marketing Daily, Karl Greenberg - Monday, August 11, 2014
The campaign kicks off with an anthem spot. Shot at Acura's R& ...
- Two Models for Two Hispanic Markets
Engage:Hispanics, Jose Villa - Thursday, August 7, 2014
Two of the hottest topics in Hispanic marketing in 2014 have be ...
- Horizon Media And MyersBizNet Host 300+ Ad Industry Interns
MAD, Larissa Faw - Wednesday, August 6, 2014
The gathering, which convenes today, is said to be an industry firs ...
- Guitar Center Going Big Into Media, Expanding Retail
Marketing Daily, Karl Greenberg - Wednesday, August 6, 2014
The retailer, which has marketing partnerships with QuestLove as part of t ...
- BIZ DEV: SS+K Wins The New Yorker
Accounts on the Move, Amy Corr - Monday, July 28, 2014
The New Yorker hired SS+K as its agency of record, following ...
- Lexus Back With Weinstein Project
Marketing Daily, Karl Greenberg - Monday, July 28, 2014
Lexus says the shorts, "Market Hours" by Stanford grad Jon Goldman, a ...
- Saatchi NY Elevates Pogue To Chief Strategy Officer
MAD, Steve McClellan - Wednesday, July 23, 2014
Saatchi & Saatchi New York has appointed Wanda Pogue as chief strate ...
- NBA Marketing/Agency Vet Jamie Gallo To Head Wunderman NY
MAD, Steve McClellan - Wednesday, July 23, 2014
At the NBA Gallo rebranded the WNBA and led social media initiativ ...
- Epic Used Car Ad Brings Attention to Australian Digital Agency
Mediapsssst, Richard Whitman - Monday, July 21, 2014
Jumping aboard the whole used car ad trendlet, Australian ad man Dav ...
- MediaMath To Make 4 World Trade Center Its New Home
Real-Time Daily, Tyler Loechner - Monday, July 21, 2014
Silverstein Properties on Monday announced that MediaMath has signed a 15-year lea ...