- For Visa, Olympics Is Gold Rush
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 10, 2012
Visa is the exclusive credit card of the 2012 Olympic Games an ...
- Speed + Personality + Nation = Endorsement Gold
Marketing Daily, Karl Greenberg - Thursday, August 9, 2012
Usain Bolt is on top. The world's fastest man earns at lea ...
- NBC's 'Go On' Benefits From Olympic Lead-In
MediaDailyNews, Wayne Friedman - Thursday, August 9, 2012
NBC's unusual commercial-free debut of new comedy "Go On" during the Lond ...
- Yahoo's Olympics Coverage Draws 2B Page Views
Online Media Daily, Mark Walsh - Thursday, August 9, 2012
Yahoo has struck gold again at the Olympics. The Web giant sa ...
- Mobile Viewing Biggest Driver of Online Sports, Olympics Viewing
VidBlog, Daisy Whitney - Friday, August 10, 2012
As the Olympics wind down this weekend, one of the big questio ...
- Olympics Ads Reverse BP Brand Perception
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
BP, author of the 2010 Deepwater Horizon spill in the Gulf ...
- Rogue Condoms In Olympic Village
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
Durex is the "official" condom of the Olympics - and organizers wa ...
- Q&A: U.S. Basketball Follows Yellow Brick Road
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
As the men's hoops team continues to strive for a gold med ...
- As End Nears, Olympians Take To Twitter
Around the Net In OMD Europe, Nina Lentini - Wednesday, August 8, 2012
We mortals may not be staying in the Olympic Village, but than ...
- Integration Has No One Direction
Engage:Teens, Frank Riolo - Thursday, August 9, 2012
At the end of last week, we found out that the Olymp ...
- Olympics Bring Out Our Own Brand Of Weird 'Jingoism'
Mad Blog, - Wednesday, August 8, 2012
"I am unable to watch the Olympics due to the blustering jingoi ...
- A Tale Of Two TV Networks
Marketing: Entertainment, Doug Chavez - Thursday, August 9, 2012
I got to thinking about this opening line from the class nov ...
- Most Olympic Viewers Happy With Overall Coverage
MediaDailyNews, Wayne Friedman - Wednesday, August 8, 2012
Despite criticism about tape-delayed coverage, Olympic research says about one-quarter of NBC ...
- Adidas Changes Headline After Idowu Misses Final
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 8, 2012
Adidas has changed the tag it was to use for today's Met ...
- High-profile Twitter Olympic Mess Boost Sign-ups
Around the Net In OMD Europe, Nina Lentini - Tuesday, August 7, 2012
According to US technology blog TechCrunch, the high profile episode has boost ...
- IOC Content With Labeling Of Olympics
Around the Net In OMD Europe, Nina Lentini - Wednesday, August 8, 2012
The International Olympic Committee has claimed it has 'no regrets' over dubbi ...
- Chobani, GE, Coca-Cola, P&G Score With Olympics Ads
Marketing Daily, Karlene Lukovitz - Tuesday, August 7, 2012
Chobani has pulled an average score of 594 with its "Proudly Wi ...
- The Confusing Case Of Olympic Brand Sustainability
Marketing: Green, Elyse Levine - Wednesday, August 8, 2012
A study published in the journal Public Understanding of Science in Ju ...
- The SEM Olympics
Performance Marketing Insider, Aaron Goldman - Wednesday, August 8, 2012
In honor of the 2012 games in London, I thought it wou ...
- Massive Ad Load Mars Online Olympics Streaming
Around the Net In Media, Phyllis Fine - Tuesday, August 7, 2012
The number of commercials run during NBC's online streaming of the Olympi ...
- Eurosport.com Hits Best-Ever Digital Performance Mark
Around the Net In OMD Europe, Nina Lentini - Monday, August 6, 2012
The London 2012 Olympic Games is proving an online smash hit f ...
- No Spoiler for Brand Experience
Marketing: Sports, Dan Lobring - Tuesday, August 7, 2012
Whatever you do, be careful of spoilers. A warning typically uttered befo ...
- Olympics Viewership Scores Cross-Platform
MediaDailyNews, Wayne Friedman - Monday, August 6, 2012
After dipping a bit in viewership toward the end of the fir ...
- Watching The Olympics
TV Board, Gary Holmes - Tuesday, August 7, 2012
Well, well, well. It looks like the London Olympics might end ...
- Streaming Olympics Pays Off For NBC
MediaDailyNews, Wayne Friedman - Friday, August 3, 2012
NBC has been pulling in an average of 31.5 million unique viewe ...
- Teen Olympic Viewership Up 29%
MediaDailyNews, David Goetzl - Friday, August 3, 2012
With the stellar performance of the women's gymnastics team, NBC's ratings ...
- Can The Lure Of Big Events Turn A Loss Leader Into Gold?
TV Watch, Wayne Friedman - Monday, August 6, 2012
TV's loss leaders: We need them, we understand them. Then just wh ...
- UK Employers Ban Olympics Streaming At Work
Around the Net In OMD Europe, Nina Lentini - Thursday, August 2, 2012
The UK's leading learning disability charity Mencap, which employs seven and ha ...
- NBC Surprised By Soaring Olympic Ratings
MediaDailyNews, David Goetzl - Thursday, August 2, 2012
NBC Sports Chairman Mark Lazarus said executives have been surprised by t ...
- Almost Half Of NBC's Olympics Video Streams On Devices
Mobile Marketing Daily, Steve Smith - Friday, August 3, 2012
Mobile access to NBC's Olympics coverage has been impressive, with more th ...