- The Many Faces Of Programmatic Ad Fraud
Around the Net in Real-Time, Sean Hargrave - Monday, September 28, 2015
The topic of advertising fraud in the programmatic sector is a jugul ...
- A Bot 'Viewed' Ad Is Like A VW Diesel
VidBlog, P.J. Bednarski - Monday, September 28, 2015
Volkswagen tricked regulators into thinking the exhaust from its diesels was cle ...
- TAG Taps Rachel Thomas To Oversee Compliance
Daily Online Examiner, Wendy Davis - Thursday, September 24, 2015
The ad industry's Trustworthy Accountability Group has tapped Rachel Nyswander Thomas ...
- IAB's Rothenberg On Ad Blocking: 'The Sky Hasn't Fallen'
Around the Net in Video, P.J. Bednarski - Monday, September 21, 2015
In a Q&A, Randall Rothenberg, chief executive of the IAB says, "Witho ...
- Inside The Fake Reputation Economy
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, September 16, 2015
Demonstrating the dubiousness of online “reputations” and social scores, Fusion’s Kashmir Hi ...
- Malvertising Hits MSN: Time For Stricter Ad Network Standards?
Publishers Daily, Laurie Sullivan - Friday, August 28, 2015
Cybercriminals behind the Yahoo and Azure malvertising attacks are back -- th ...
- Ad Industry 'Trustworthy Accountability Group' Adds 6 New Board Members
Real-Time Daily, Tyler Loechner - Thursday, August 6, 2015
The Trustworthy Accountability Group (TAG) on Thursday announced it has expanded i ...
- Online Mobile, Advertising Attacks Need Attention
SearchBlog, Laurie Sullivan - Thursday, August 6, 2015
The "multi-layered structure" of the online advertising industry and the rise ...
- Investors Zero In On Ad Fraud Detection
RTBlog, Tyler Loechner - Friday, July 31, 2015
The sizable round raised by digital media measurement and fraud detection fi ...
- Viewability + Fraud = You're Wasting A Lot Of Money
RTBlog, Tyler Loechner - Monday, July 13, 2015
Digital marketers are wasting a lot of money. Like, over 100 Sup ...
- Bot Detection Company Distil Networks Raises $21 Million
Real-Time Daily, Tyler Loechner - Tuesday, June 30, 2015
Distil Networks, a bot detection firm headquartered in Arlington, VA., on Tuesd ...
- Super Premium, Not: Heroes Prove Worst Malware Purveyors
RTBlog, Tyler Loechner - Wednesday, July 1, 2015
Good news, marketers! You have something in common with superheroes! You bo ...
- Instead Of Blacklisting Bots, Are You A Human Whitelists Humans
RTBlog, Tyler Loechner - Thursday, June 18, 2015
Are You A Human, a Detroit-based startup that helps marketers verify wheth ...
- Fraud, Viewability And Rebate Issues All Cut From The Same Cloth
Online Spin, Dave Morgan - Thursday, June 11, 2015
Anyone who doesn't believe that the digital advertising industry has real issu ...
- AppNexus Broadens Fraud Prevention Tech; Adds Programmatic Video To Platform
Real-Time Daily, Tyler Loechner - Wednesday, June 10, 2015
It has been a busy week for AppNexus, one of the large ...
- Ad Injection Could Be The New Ad Fraud
Online Spin, Tom Goodwin - Thursday, May 21, 2015
Mobile operators' threat to block online ads in Europe, reported last wee ...
- Google Has Been Secretly Fighting Ad Fraud
Around the Net in Real-Time, Tyler Loechner - Wednesday, May 20, 2015
Google has been building a secretive anti- ad fraud team -- n ...
- 'Malware Score' Comes To Pixalate's RTB Seller Index; OpenX Tops Google
RTBlog, Tyler Loechner - Tuesday, May 19, 2015
Pixalate, a real-time analytics platform, on Tuesday released the latest edition ...
- Viewability's Visibility: A Problem, A PR Issue, A Joke
VidBlog, P.J. Bednarski - Tuesday, May 19, 2015
Viewability, unfortunately for online video publishers and advertisers, just keeps getting mo ...
- How Bots Take a Bite Out of Bottom Lines
Real-Time Daily, Augustine Fou - Thursday, May 7, 2015
By now, everyone is aware of the bot problem, also known ...
- A Real Math Man: Forensiq Taps 'Experimental Physics' Doc Andrews As Chief Scientist
RTBlog, Tyler Loechner - Thursday, May 7, 2015
Finding a "math man" of their own, digital ad fraud detection fi ...
- Three Truths About Fraud
Online Spin, Cory Treffiletti - Tuesday, April 7, 2015
There are some dirty truths about fraud. I'm really starting to agr ...
- Kill The Bots First, Then Tackle Viewability
Programmatic Insider, Augustine Fou - Tuesday, March 31, 2015
This recommendation is based on the simple concept that even if ...
- Agencies And Networks Should Lead The Click Fraud Fight -- Stop Saying It's Up To All Of Us
London Blog, Sean Hargrave - Tuesday, March 24, 2015
When agencies and their trading desks' bills can include up to 5 ...
- Viewability And Fraud - Same Thing Surely? Why The Different Approaches?
London Blog, Sean Hargrave - Friday, March 6, 2015
As watchdogs provide guidelines for combating fraud and viewability, marketers can't he ...
- Programmatic Budgets Don't Properly Account For Fraud
RTBlog, Tyler Loechner - Thursday, March 5, 2015
Sites that contain a hefty amount of fraudulent traffic, naturally, give advertise ...
- Viewability: No One Else Has It, Either
Online Media Daily, George Simpson - Thursday, February 12, 2015
Memo to: Linda Yaccarino -- Linda: As you know, I was ...
- Forensiq Taps Ex-Sizmek Exec Rosner As CRO
Real-Time Daily, Tyler Loechner - Thursday, February 12, 2015
Forensiq, a digital ad fraud detection firm, has announced the appointment ...
- Ad Industry Unveils New Anti-Piracy Program
Online Media Daily, Wendy Davis - Tuesday, February 10, 2015
A coalition of major ad industry groups are rolling out a n ...
- TAG Unveils Anti-Piracy Program At IAB Leadership Meeting
Real-Time Daily, Tyler Loechner - Tuesday, February 10, 2015
The Trustworthy Accountability Group -- launched last year by the IAB, A ...