- Woe The Digital Sale: To Trash-Talk Or Not?
Publishing Insider, Amy Auerbach, Jason Krebs - Thursday, March 1, 2012
Question from a seller: I've been told that my competitors spend ...
- Leo Burnett Hops Into Bed With The Huffington Post For Some Native Advertising Action
Mediapsssst, Richard Whitman - Monday, October 13, 2014
Further cementing this whole native advertising thing, Leo Burnett has jumped in ...
- Why Digital Advertising Is Anything But 'Creative'
Publishing Insider, Paolo Gaudiano - Thursday, October 9, 2014
Several years ago, when people really cared about Windows vs. Mac O ...
- Evolve Media Acquires Lesbian Lifestyle Site AfterEllen
Real-Time Daily, Tyler Loechner - Tuesday, October 7, 2014
Evolve Media on Tuesday announced it has acquired AfterEllen.com, a large lesbi ...
- Conde Nast Entertainment Taps Sabia To Lead Development, Digital Video Channels
Social Media & Marketing Daily, Gavin O'Malley - Thursday, October 2, 2014
Conde Nast Entertainment on Thursday named Joe Sabia as head of digit ...
- The Most Important Person In Online Publishing
Publishing Insider, Ari Rosenberg - Thursday, October 2, 2014
Who is the most important person in online publishing? Any guesses? Let ...
- What Makes A "Premium" Publisher?
Show Daily, Gavin O'Malley - Tuesday, September 30, 2014
For ad buyers, what constitutes a "premium publisher," today? For Cramer-Krasselt, premi ...
- New Publishers Increasingly Catering To Readers' Wishes
Around the Net In Media, Gavin O'Malley - Friday, September 26, 2014
There’s a long history in news media of publishers putting out wh ...
- An Educated Sales Force Always Wins
Publishing Insider, Jim Norton - Thursday, September 25, 2014
It's no secret that digital media is a fast-paced, constantly evolving marketplac ...
- OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'
MediaDailyNews, Joe Mandese - Friday, September 19, 2014
In a move that is symbolic of the fundamental shifts taking pla ...
- Publishers Need To Rip Up The Rule Book When Deciding On Digital Content Policy
MAD London, Andy Oakes - Friday, September 19, 2014
The publishing world has been tentative at best when deciding on h ...
- U.S. Digital Publishers Extend Revenue Streams Abroad
Publishing Insider, Ryan Jones - Thursday, September 18, 2014
The U.S. publishing industry has shifted to align with the active digit ...
- Future's Not So Bright After All
MAD London, Andy Oakes - Friday, September 12, 2014
Future publishing has always been held up as a digital leader, b ...
- Social Engagement Soars Among Key Publishers
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, September 9, 2014
In terms of social media engagement, Time.com bested all but seven med ...
- Watch Out For The Impending Click Drought
Publishing Insider, Peter C Horan - Friday, September 5, 2014
Everyone in California has been focused on the water drought -- a ...
- Do-Not-Track Will Benefit Our Whole Industry
Publishing Insider, Jason Kint - Friday, August 29, 2014
I recently published an article in the Wall Street Journal suggesting th ...
- Who Gets First Look?
Publishing Insider, Felix Zeng - Thursday, August 14, 2014
Advertisers, DSPs and agency trading desks are asking publishers for the fir ...
- Buzzfeed Deleted Thousands Of Staff Posts
Around the Net In Media, Gavin O'Malley - Wednesday, August 13, 2014
As part of broader effort to clean up its image, Buzzfeed reported ...
- Reboot -- Woe The Digital Sale: How To Talk To Your Customers' Clients
Publishing Insider, Amy Auerbach, Jason Krebs - Thursday, April 26, 2012
Question from a buyer: My client complains that when they meet wi ...
- Bizo, Evolve, Thrillist: Why Publishing Businesses Are Not Dead
Online Spin, Cory Treffiletti - Wednesday, August 6, 2014
LinkedIn recently acquired Bizo, and I have to say it was ...
- Publishers Still Waiting For The Tablet Revolution
MediaDailyNews, Florian Kahlert - Friday, August 1, 2014
By and large, magazine publishers have made comparably little progress in convinci ...
- Gawker Ready To Make Friends With Rival Publishers
Around the Net In Media, Gavin O'Malley - Thursday, July 31, 2014
Is Gawker Media finally ready to grow up, and play nice wi ...
- Problems And Predictions
Publishing Insider, Ari Rosenberg - Thursday, July 31, 2014
Even companies that make billions of ad dollars have problems. The questi ...
- Times Touts New Apps, But Digital Gains Still Small
MoBlog, Mark Walsh - Wednesday, July 30, 2014
The New York Times Co. earlier this year rolled out a pa ...
- Three Steps To Cross-Device Success For Publishers
Publishing Insider, Bhumika Dadbhawala - Thursday, July 24, 2014
The benefits that come with leveraging cross-device identity for advertising are we ...
- Publisher Says It Pays "Ransom" To Skirt Ad-Blockers
Show Daily, Gavin O'Malley - Tuesday, July 22, 2014
Ad-blocking technology has never been a bigger problem for online publishers a ...
- An Open Letter To The Online Publishers Association
Publishing Insider, Alan Chapell - Thursday, July 17, 2014
Recently, Jason Kint of the Online Publishers Association wrote an op-ed ...
- Hearst Will Sell VOD 'CosmoBody' Exercise Videos
Around the Net in Video, P.J. Bednarski - Monday, July 14, 2014
Cosmopolitan on Tuesday begins a new online video channel, CosmoBody, which wi ...
- The Earth Isn't Flat
Publishing Insider, Ari Rosenberg - Thursday, July 10, 2014
When a premium publisher with professional journalists and writers sell ads ...
- 'Inflection Point' Calls For Publisher Mobilization
RTBlog, Tyler Loechner - Wednesday, July 9, 2014
No, not "mobile-ization," but that's part of it. Chris Karl, chief strate ...