- Re/Code Lets Social Media Officially Usurp Comments Section
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, November 21, 2014
Re/Code has become the latest publisher to drop comments section as soci ...
- Forbes, adMarketplace Sign Exclusive Search Ad Deal Replacing Google
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 20, 2014
The effort by adMarketplace to displace Google AdSense on publisher sites continue ...
- The Oatmeal Doctrine
Publishing Insider, Ari Rosenberg - Thursday, November 20, 2014
I judge a restaurant by the quality of its oatmeal. Earlier th ...
- How Private Deals Can Bring Better Marketing ROI
Programmatic Insider, Max Knight - Monday, November 17, 2014
Programmatic buying has broken through. It's more mainstream and more effective th ...
- Ad Blocking: Can Publishers Catch A Break?
Publishing Insider, Ari Jacoby - Thursday, November 13, 2014
Publishers and the advertising industry have long tried to sweep the top ...
- Bloomberg Forges Exclusive Search Ad Partnership With adMarketplace
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 12, 2014
Bloomberg has inked an exclusive partnership with adMarketplace to serve targeted te ...
- Magazines Are Read All Over But Seldom Seen On YouTube
VidBlog, P.J. Bednarski - Wednesday, November 12, 2014
A report from Touchstorm says that only 115 magazines out of 1,5 ...
- Solving The Unsold Inventory Conundrum
Publishing Insider, Cheryl Ng - Friday, November 7, 2014
Publishers' yield optimization strategies run the complexity gamut. From leveraging multiple yie ...
- AppNexus Unveils Ad Quality Monitoring, Anti-Fraud Guarantee
Mobile Marketing Daily, Erik Sass - Wednesday, November 5, 2014
AppNexus is moving to bolster advertiser confidence in its in-app ad offerin ...
- Polar Taps Moat For Viewability
MediaDailyNews, Erik Sass - Tuesday, November 4, 2014
Polar, which operates the MediaVoice native advertising platform, is joining forces wi ...
- Programmatic Prompts Northern & Shell To Build Data Capability
Around the Net In MAD London, Sean Hargrave - Thursday, October 30, 2014
Northern & Shell are investing in the development of their CRM syste ...
- Publishers That Keep Hold Of Their Data Will Thrive In Programmatic - Just Ask Northern & Shell
London Blog, Sean Hargrave - Thursday, October 30, 2014
Northern & Shell is pointing the way ahead for publishers who ne ...
- The Mobile CPM Train Wreck
Publishing Insider, Ari Rosenberg - Thursday, October 30, 2014
Before the start of the 2011 Academy Awards show hosted by Jam ...
- Publishers Grade Themselves, Industry At 'C' Level For Monetization
RTBlog, Tyler Loechner - Monday, October 27, 2014
Apparently publishers don't think too highly of the digital ad industry's monetizati ...
- Guardian CEO Says Google And Social Giants Must Face Up To Their Editorial Responsibilities
Around the Net In MAD London, Sean Hargrave - Friday, October 24, 2014
Guardian Media Group CEO Andrew Miller has called on Internet giants su ...
- Metrics Are Great, But Don't Forget Your Readers
Publishing Insider, Paolo Gaudiano - Friday, October 24, 2014
Online publishers have begun to rely increasingly on quantitative methods to he ...
- Real-Time With TheStreet's DeMarse, AppNexus' First Woman Board Member
RTBlog, Tyler Loechner - Thursday, October 23, 2014
AppNexus, a large independent ad tech firm that sits as close ...
- Video Creation: A Publisher's Dilemma
Video Insider, Tim Mahlman - Monday, October 20, 2014
The transition to video as the preferred content type was swift a ...
- Dear RTB - Publishers Are Waking Up To The Value Of Their Data
London Blog, Sean Hargrave - Friday, October 17, 2014
If content truly is king, then publishers hold the aces. The b ...
- Woe The Digital Sale: To Trash-Talk Or Not?
Publishing Insider, Amy Auerbach, Jason Krebs - Thursday, March 1, 2012
Question from a seller: I've been told that my competitors spend ...
- Leo Burnett Hops Into Bed With The Huffington Post For Some Native Advertising Action
Mediapsssst, Richard Whitman - Monday, October 13, 2014
Further cementing this whole native advertising thing, Leo Burnett has jumped in ...
- Why Digital Advertising Is Anything But 'Creative'
Publishing Insider, Paolo Gaudiano - Thursday, October 9, 2014
Several years ago, when people really cared about Windows vs. Mac O ...
- Evolve Media Acquires Lesbian Lifestyle Site AfterEllen
Real-Time Daily, Tyler Loechner - Tuesday, October 7, 2014
Evolve Media on Tuesday announced it has acquired AfterEllen.com, a large lesbi ...
- Conde Nast Entertainment Taps Sabia To Lead Development, Digital Video Channels
Social Media & Marketing Daily, Gavin O'Malley - Thursday, October 2, 2014
Conde Nast Entertainment on Thursday named Joe Sabia as head of digit ...
- The Most Important Person In Online Publishing
Publishing Insider, Ari Rosenberg - Thursday, October 2, 2014
Who is the most important person in online publishing? Any guesses? Let ...
- What Makes A "Premium" Publisher?
Show Daily, Gavin O'Malley - Tuesday, September 30, 2014
For ad buyers, what constitutes a "premium publisher," today? For Cramer-Krasselt, premi ...
- New Publishers Increasingly Catering To Readers' Wishes
Around the Net In Media, Gavin O'Malley - Friday, September 26, 2014
There’s a long history in news media of publishers putting out wh ...
- An Educated Sales Force Always Wins
Publishing Insider, Jim Norton - Thursday, September 25, 2014
It's no secret that digital media is a fast-paced, constantly evolving marketplac ...
- OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'
MediaDailyNews, Joe Mandese - Friday, September 19, 2014
In a move that is symbolic of the fundamental shifts taking pla ...
- Publishers Need To Rip Up The Rule Book When Deciding On Digital Content Policy
MAD London, Andy Oakes - Friday, September 19, 2014
The publishing world has been tentative at best when deciding on h ...