- Clickbait -- Has The Premium Native Fightback Begun?
London Blog, Sean Hargrave - Thursday, March 5, 2015
People don't trust sponsored content on social media timelines, so it's ti ...
- Why Native Advertising Is A No-Brainer For Publishers And Marketers
Publishing Insider, Brett Rosin - Thursday, March 5, 2015
Native advertising is heating up in digital media these days, and the ...
- Nick Brien Named iCrossing CEO, President Of Hearst Magazines Marketing Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 2, 2015
Hearst Corporation Monday named Nick Brien to CEO of iCrossing, the company ...
- What Viewability Means For Publishers Today
Publishing Insider, Manny Puentes - Thursday, February 26, 2015
Viewability has been touted as the buzzword of 2015, but the tru ...
- comScore Ranks U.S. Media Properties For January 2015
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 27, 2015
comScore has released its monthly ranking of U.S. online activity at the t ...
- Cxense DMP Integrates With Google DoubleClick For Publishers
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 19, 2015
Cxense has launched an integration between with its data management platform a ...
- How To Lose Five Pounds
Publishing Insider, Ari Rosenberg - Thursday, February 19, 2015
I heard that advice for how to be a great media salespers ...
- Seven Ways To Improve Audience Targeting
Publishing Insider, Paolo Gaudiano - Thursday, February 12, 2015
As an online publisher, you probably use audience targeting: whether done throu ...
- Yieldex Releases Viewable Ad Forecast Tool
MediaDailyNews, Laurie Sullivan - Tuesday, February 10, 2015
Yieldex on Tuesday will release a tool in Yieldex Analytics that allo ...
- Bauer Builds Digital Hub
Around the Net In MAD London, Sean Hargrave - Friday, February 6, 2015
Bauer has pulled all its digital business under one division in ...
- Twitter Confirms Third-Party Advertising Publishers
Around the Net In MAD London, Sean Hargrave - Wednesday, February 4, 2015
Twitter yesterday announced in a company blog post announced that the platform ...
- The Wrong Answer To The Final Question
Publishing Insider, Ari Rosenberg - Thursday, January 29, 2015
Sales trainers like to breathe in media sales at 40,000 feet a ...
- What The Shakeup Of Content Engines & Rise of Programmatic Mean For Publishers
Publishing Insider, Satish Polisetti - Thursday, January 22, 2015
When it comes to online publishing, every pixel counts. Maximizing the potenti ...
- Publishers As Matchmakers
Online Spin, Gord Hotchkiss - Monday, January 19, 2015
I'm a content creator. And, in this particular case, I've chosen MediaPo ...
- Don't Let Your Creative Baby Die In Delivery
Online Media Daily, George Simpson - Thursday, January 15, 2015
A friend of mine who has been a loyal follower of C ...
- Bonnier Taps Nativo, Poptent And Userfarm Merge
MediaDailyNews, Erik Sass - Wednesday, January 14, 2015
Nativo announced that it has signed up a number of big publishe ...
- Navigation Is Broken
Publishing Insider, Paolo Gaudiano - Wednesday, January 14, 2015
Last year I shared my opinion that web surfing is broken: findi ...
- Same Conversation, Different Location
Online Spin, Gord Hotchkiss - Tuesday, January 13, 2015
First of all, let's get the pleasantries out of the way. I ...
- In 2015, Brands Will Think Like Publishers
Native Insider, Lon Otremba - Wednesday, January 7, 2015
When the initial wave of native advertising began just a few yea ...
- Content Is King?
Publishing Insider, Ari Rosenberg - Sunday, December 28, 2014
Content is king, but not for long. Like most stories of overthro ...
- The Sorry State Of Online Publishing
Performance Marketing Insider, Gord Hotchkiss - Wednesday, December 17, 2014
Dynamic tension can be a good thing. There are plenty of exampl ...
- 'Tis The Season For...?
Publishing Insider, Jeremy Hlavacek - Thursday, December 18, 2014
I have always loved the holiday season. But, despite all the j ...
- Hearst Buys Itself A Little Awesomeness
Around the Net in Video, P.J. Bednarski - Friday, December 12, 2014
DreamWorks Animation's acquisition of Awesomeness TV has a partner in Hearst Corp ...
- Ex-Yahoo Exec Conti Joins AppNexus To Run EMEA Publisher Sales
Real-Time Daily, Tyler Loechner - Thursday, December 11, 2014
Ad tech firm AppNexus on Thursday announced the appointment of Jean-Christophe Con ...
- Conde Nast Launches UK Version of Ars Technica
Around the Net In MAD London, Sean Hargrave - Monday, December 8, 2014
Conde Nast is making another foray into online technology with the loc ...
- More Than 56% Of Ad Impressions Are Not Seen, Google Says
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 4, 2014
As marketers become more aware that Web site visitors never see ma ...
- Native: Three Digital Steps To Avoid Print's Mistakes
Publishing Insider, Sean Hargrave - Thursday, December 4, 2014
Native is the way forward for brands in communicating messages with engag ...
- The Risks Of Promoting Popular Content
Publishing Insider, Paolo Gaudiano - Wednesday, November 26, 2014
These days, nearly every publisher site promotes content that is most popul ...
- Google Tests Contributor For Ad-Free Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 21, 2014
Google has begun experimenting with a way for Web sites to genera ...
- Google Testing Micro-Payment Service For Publishers
Around the Net In Media, Gavin O'Malley - Friday, November 21, 2014
Google is testing a new service that lets users experience Web sit ...