- Content Is King?
Publishing Insider, Ari Rosenberg - Sunday, December 28, 2014
Content is king, but not for long. Like most stories of overthro ...
- The Sorry State Of Online Publishing
Performance Marketing Insider, Gord Hotchkiss - Wednesday, December 17, 2014
Dynamic tension can be a good thing. There are plenty of exampl ...
- 'Tis The Season For...?
Publishing Insider, Jeremy Hlavacek - Thursday, December 18, 2014
I have always loved the holiday season. But, despite all the j ...
- Hearst Buys Itself A Little Awesomeness
Around the Net in Video, P.J. Bednarski - Friday, December 12, 2014
DreamWorks Animation's acquisition of Awesomeness TV has a partner in Hearst Corp ...
- Ex-Yahoo Exec Conti Joins AppNexus To Run EMEA Publisher Sales
Real-Time Daily, Tyler Loechner - Thursday, December 11, 2014
Ad tech firm AppNexus on Thursday announced the appointment of Jean-Christophe Con ...
- Conde Nast Launches UK Version of Ars Technica
Around the Net In MAD London, Sean Hargrave - Monday, December 8, 2014
Conde Nast is making another foray into online technology with the loc ...
- More Than 56% Of Ad Impressions Are Not Seen, Google Says
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 4, 2014
As marketers become more aware that Web site visitors never see ma ...
- Native: Three Digital Steps To Avoid Print's Mistakes
Publishing Insider, Sean Hargrave - Thursday, December 4, 2014
Native is the way forward for brands in communicating messages with engag ...
- The Risks Of Promoting Popular Content
Publishing Insider, Paolo Gaudiano - Wednesday, November 26, 2014
These days, nearly every publisher site promotes content that is most popul ...
- Google Tests Contributor For Ad-Free Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 21, 2014
Google has begun experimenting with a way for Web sites to genera ...
- Google Testing Micro-Payment Service For Publishers
Around the Net In Media, Gavin O'Malley - Friday, November 21, 2014
Google is testing a new service that lets users experience Web sit ...
- Re/Code Lets Social Media Officially Usurp Comments Section
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, November 21, 2014
Re/Code has become the latest publisher to drop comments section as soci ...
- Forbes, adMarketplace Sign Exclusive Search Ad Deal Replacing Google
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 20, 2014
The effort by adMarketplace to displace Google AdSense on publisher sites continue ...
- The Oatmeal Doctrine
Publishing Insider, Ari Rosenberg - Thursday, November 20, 2014
I judge a restaurant by the quality of its oatmeal. Earlier th ...
- How Private Deals Can Bring Better Marketing ROI
Programmatic Insider, Max Knight - Monday, November 17, 2014
Programmatic buying has broken through. It's more mainstream and more effective th ...
- Ad Blocking: Can Publishers Catch A Break?
Publishing Insider, Ari Jacoby - Thursday, November 13, 2014
Publishers and the advertising industry have long tried to sweep the top ...
- Bloomberg Forges Exclusive Search Ad Partnership With adMarketplace
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 12, 2014
Bloomberg has inked an exclusive partnership with adMarketplace to serve targeted te ...
- Magazines Are Read All Over But Seldom Seen On YouTube
VidBlog, P.J. Bednarski - Wednesday, November 12, 2014
A report from Touchstorm says that only 115 magazines out of 1,5 ...
- Solving The Unsold Inventory Conundrum
Publishing Insider, Cheryl Ng - Friday, November 7, 2014
Publishers' yield optimization strategies run the complexity gamut. From leveraging multiple yie ...
- AppNexus Unveils Ad Quality Monitoring, Anti-Fraud Guarantee
Mobile Marketing Daily, Erik Sass - Wednesday, November 5, 2014
AppNexus is moving to bolster advertiser confidence in its in-app ad offerin ...
- Polar Taps Moat For Viewability
MediaDailyNews, Erik Sass - Tuesday, November 4, 2014
Polar, which operates the MediaVoice native advertising platform, is joining forces wi ...
- Programmatic Prompts Northern & Shell To Build Data Capability
Around the Net In MAD London, Sean Hargrave - Thursday, October 30, 2014
Northern & Shell are investing in the development of their CRM syste ...
- Publishers That Keep Hold Of Their Data Will Thrive In Programmatic - Just Ask Northern & Shell
London Blog, Sean Hargrave - Thursday, October 30, 2014
Northern & Shell is pointing the way ahead for publishers who ne ...
- The Mobile CPM Train Wreck
Publishing Insider, Ari Rosenberg - Thursday, October 30, 2014
Before the start of the 2011 Academy Awards show hosted by Jam ...
- Publishers Grade Themselves, Industry At 'C' Level For Monetization
RTBlog, Tyler Loechner - Monday, October 27, 2014
Apparently publishers don't think too highly of the digital ad industry's monetizati ...
- Guardian CEO Says Google And Social Giants Must Face Up To Their Editorial Responsibilities
Around the Net In MAD London, Sean Hargrave - Friday, October 24, 2014
Guardian Media Group CEO Andrew Miller has called on Internet giants su ...
- Metrics Are Great, But Don't Forget Your Readers
Publishing Insider, Paolo Gaudiano - Friday, October 24, 2014
Online publishers have begun to rely increasingly on quantitative methods to he ...
- Real-Time With TheStreet's DeMarse, AppNexus' First Woman Board Member
RTBlog, Tyler Loechner - Thursday, October 23, 2014
AppNexus, a large independent ad tech firm that sits as close ...
- Video Creation: A Publisher's Dilemma
Video Insider, Tim Mahlman - Monday, October 20, 2014
The transition to video as the preferred content type was swift a ...
- Dear RTB - Publishers Are Waking Up To The Value Of Their Data
London Blog, Sean Hargrave - Friday, October 17, 2014
If content truly is king, then publishers hold the aces. The b ...