- Breakthrough As Advertisers Pay The Same For Print As Digital At The 'Times'
Around the Net In MAD London, Sean Hargrave - Tuesday, May 19, 2015
'Times' advertisers are to begin paying the same rate for display advertisi ...
- Quality Content Is Quality Content -- Why Differentiate On Print Or Digital?
London Blog, Sean Hargrave - Tuesday, May 19, 2015
Digital inventory has been undervalued for a long time, but now th ...
- Backpage Wins Sex Trafficking Case
Daily Online Examiner, Wendy Davis - Monday, May 18, 2015
A federal judge in Boston has dismissed a lawsuit accusing Backpage.com ...
- 'Financial Times' Introduces Ad Rates By The Hour
Data and Targeting Insider, Steve Smith - Monday, May 18, 2015
For the umpteenth time in 20 years, a major publisher is tryi ...
- Trinity Mirror Prepares To Close UsVsTh3m And Ampp3d
Around the Net In MAD London, Sean Hargrave - Thursday, May 14, 2015
Trinity Mirror is understood to be preparing to close digital media bran ...
- Serving Native
Publishing Insider, Ari Rosenberg - Thursday, May 14, 2015
A waiter at a Michelin-rated restaurant returns to a candlelit table f ...
- Why Publishers Prefer Native Advertising
Native Insider, Jessica Reuben - Wednesday, May 13, 2015
The native advertising industry is growing exponentially, with an expected 7.9 billi ...
- Why Digital Advertising Is Anything But 'Creative'
Publishing Insider, Paolo Gaudiano - Friday, May 8, 2015
Several years ago, when people really cared about Windows vs. Mac O ...
- RetailMeNot, Swirl Partner for Big Beaconing at Retail
MobileShopTalk, Chuck Martin - Wednesday, May 6, 2015
The door to beaconing just swung open a lot wider. The mega-digital-offe ...
- Viewability Deficit Heavily Impacts Publishers' Bottom Line
Publishing Insider, Marc Case - Thursday, April 30, 2015
A year removed from the MRC lifting the advisory against transacting ...
- NAA Reports Record Audience For Online Newspapers
MediaDailyNews, Erik Sass - Tuesday, April 28, 2015
The online audience for U.S. newspapers set another goal in March. T ...
- Google Rolls Out A $164 Million Partnership With European Newspapers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 28, 2015
Google began rolling out a digital news partnership with eight European newspap ...
- Google To Announce New News Partnership
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2015
Google is to admit to making mistakes in working with news organisatio ...
- Conde Nast Warns Bespoke Content Not Suited To Programmatic Alliances
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2015
Conde Nast, publisher of "Vogue," "Vanity Fair" and "GQ," has revealed th ...
- German Court Rules Ad-Blocking Technology Is Legal
Around the Net In MAD London, Sean Hargrave - Thursday, April 23, 2015
AdBlock Plus, a Web extension that blocks online adverts, has been judg ...
- Have Publishers Lost Their Minds With Outbrain?
Publishing Insider, Ari Rosenberg - Tuesday, April 21, 2015
Sometime when I speak with a media salesperson over a beer ...
- German Court Sides With AdBlock Plus
Around The Net in Daily Online Examiner, Wendy Davis - Wednesday, April 22, 2015
A court in Hamburg has ruled against two news publishers that want ...
- Publishers: Annoying Ads Can Cost You More Than They Earn You
Publishing Insider, Paolo Gaudiano - Thursday, April 16, 2015
I am not the first, nor will I be the last, ...
- Solving The Unsold Inventory Conundrum
Publishing Insider, Cheryl Ng - Thursday, April 9, 2015
Publishers' yield optimization strategies run the complexity gamut. From leveraging multiple yie ...
- Vox Media Buys OpBandit For Data Insights
Around the Net In Media, Gavin O'Malley - Monday, April 6, 2015
To better understand its readership and their consumptive behavior, Vox Media h ...
- Selling Online Ads Like It's 1999
Publishing Insider, Ari Rosenberg - Thursday, April 2, 2015
As a publishing industry, are we any better at selling online a ...
- Twitter Launches Curator For Publishers To Manage Tweets
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, March 31, 2015
Twitter on Tuesday officially launched Curator -- a real-time dashboard for publishe ...
- Three Ways Online Publishers Are Becoming Technology Companies
Publishing Insider, Greg Mason - Thursday, March 26, 2015
For progressive digital publishers, it's no secret that technology is the k ...
- AOP Launches Quality Programmatic Publisher Hub
Around the Net In MAD London, Sean Hargrave - Monday, March 23, 2015
The Association of Online Publishers (AOP) has worked with some of t ...
- Programmatic's 'Race To The Bottom' -- Publishers' Fight Back Begins
London Blog, Sean Hargrave - Monday, March 23, 2015
Publishers appear to be fighting back against programmatic's "race to the botto ...
- Getting Behind The Eyeballs
Publishing Insider, Paolo Gaudiano - Thursday, March 19, 2015
As someone who has spent three decades studying perception and behavior, ...
- Digital Rights Groups Urge Dismissal Of Sex Trafficking Lawsuit Against Backpage
Daily Online Examiner, Wendy Davis - Friday, March 13, 2015
Siding with Backpage.com, digital rights advocates are asking a federal judge ...
- Publishers Finding Monetization More Difficult Than Expected
Real-Time Daily, Tyler Loechner - Thursday, March 12, 2015
A new study claims that nearly half of publishers (40.9%) have fou ...
- A Simple Solution To Your Ad-Sales Revenue Emergency
Publishing Insider, Ari Rosenberg - Thursday, March 12, 2015
Far more digital publishers are going to miss their first-quarter ad-sales numbe ...
- AOP Research Backs Premium Native Which Resembles Host Content
Around the Net In MAD London, Sean Hargrave - Thursday, March 5, 2015
The Association of Publishers (AOP) has urged brands to create native conte ...