Around the Net
AOP Research Backs Premium Native Which Resembles Host Content
- The Drum, Thursday, March 5, 2015 8:39 AM
The Association of Publishers (AOP) has urged brands to create native content that is “almost indistinguishable" from the editorial they are looking to replicate as its latest research finds the marketing technique beginning to resonate more clearly with readers. The average uplift to brand trust from native ads to traditional adverts was “significant,” the research found, with a third (32%) of the 1,500 respondents accessing native posts on a premium content site compared to just 1% through social media.
