- AI-Powered Tools Suite For Advertisers, Publishers Launches
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
Teads on Monday announced a suit of AI-powered solutions across CTV, performanc ...
- Yahoo's Cookieless ID Becomes Available Through Twilio
MediaDailyNews, Laurie Sullivan - Friday, October 13, 2023
The ad industry is undergoing a significant shift toward using first-party da ...
- Privacy Watchdog Faults Etsy Over Self-Reg Code Violations -- Again
MediaDailyNews, Wendy Davis - Tuesday, October 10, 2023
For the second time in eight years, a watchdog has found onli ...
- TikTok Must Face Lawsuit Over Pixel Tracking
MediaDailyNews, Wendy Davis - Tuesday, October 10, 2023
TikTok must face a privacy lawsuit over allegations that it tracked w ...
- X Corp. Seeks Injunction Against California Content Moderation Law
MediaDailyNews, Wendy Davis - Monday, October 9, 2023
X Corp.(formerly Twitter) seeks to block enforcement of a new California l ...
- LiveRamp Debuts Targeting From Cleanrooms, Identity Resolution From The Cloud
MediaDailyNews, Laurie Sullivan - Tuesday, October 10, 2023
LiveRamp gave brands, publishers, and technology platforms better data collaboration on Tuesda ...
- Google Rolls Out 'Demand Gen' Campaign Type
MediaDailyNews, Laurie Sullivan - Tuesday, October 10, 2023
Google introduced Demand Gen campaigns earlier this year, and now is rolli ...
- Gen Z, Millennials Likely To Hit Barriers To Living A Sustainable Life
MediaDailyNews, Laurie Sullivan - Friday, October 6, 2023
Among the generations analyzed, 91% of Gen Z and 75% of Millennia ...
- IAB Tech Lab AI Secures Adland's Future
MediaDailyNews, Laurie Sullivan - Monday, October 9, 2023
"We're a shiny penny industry," said Anthony Katsur, CEO of IAB Te ...
- Taboola Looks Forward To $1B In Annual Revenue From Yahoo Partnership
MediaDailyNews, Laurie Sullivan - Thursday, October 5, 2023
As Taboola's partnership with Yahoo goes live in the United States, t ...
- Amazon To Shutter Ad Server In Q4 2024
MediaDailyNews, Laurie Sullivan - Tuesday, October 3, 2023
The delay is intended to give brands and agencies extra time ...
- Google Extended Gives Publishers A Way To Block Bard's AI Training Model
MediaDailyNews, Laurie Sullivan - Monday, October 2, 2023
Google announced a way for publishers to opt-out of having data fr ...
- YouTube Updates Controversial Topic Ad Guidelines
MediaDailyNews, Laurie Sullivan - Thursday, September 28, 2023
YouTube believes videos with these topics can be a helpful resource wh ...
- As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To Rise
Search & Performance Insider, Laurie Sullivan - Thursday, September 28, 2023
California governor Gavin Newsom says he will sign legislation requiring large compani ...
- Microsoft Gives Publishers Control Of Content Served In AI-Based Chat
MediaDailyNews, Laurie Sullivan - Friday, September 22, 2023
Publishers are uncomfortable with chat features that use artificial intelligence (AI) wh ...
- YouTube To Introduce Gen AI-Based Dream Screen Next Year
MediaDailyNews, Laurie Sullivan - Thursday, September 21, 2023
YouTube will provide a variety of tools for creators, agencies, and brand ...
- Microsoft GAI Finds Home In Ad Platform, Creates Conversational Experience For Ads
MediaDailyNews, Laurie Sullivan - Thursday, September 21, 2023
Microsoft Advertising has announced the addition of Copilot to its ad platfor ...
- ID5, Microsoft Advertising Deal Supports Publishers In Cookieless Transition
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
ID5 announced a collaboration with Microsoft Advertising as the "advertising world ge ...
- Taboola Takes AI Into Bidding To Advance Performance
MediaDailyNews, Laurie Sullivan - Wednesday, September 13, 2023
Taboola has created bidding technology that advances performance advertising by moving markete ...
- Google Files To Dismiss Gannett Ad-Tech Suit, Sought To Restore Competition
MediaDailyNews, Laurie Sullivan - Friday, September 8, 2023
"Gannett's late-in-the-game lawsuit fails to break new ground," Google's Dan Taylor tel ...
- Judge Sides With Meta In Battle Over Holocaust Film Ads
MediaDailyNews, Wendy Davis - Thursday, September 7, 2023
Siding with Meta Platforms, a federal judge has thrown out a lawsu ...
- Microsoft Commits To Handling Legal Risks If AI-Based Copilot Users Are Sued
MediaDailyNews, Laurie Sullivan - Friday, September 8, 2023
Microsoft this week announced it has "built important guardrails" into its Copilot ...
- SourceKnowledge Domain Targeting Launches For High-Converting Traffic
Search & Performance Insider, Laurie Sullivan - Wednesday, September 6, 2023
Zeropark, a global commerce media platform, brought 1.4 million clicks programmatically ...
- Aditude Secures $15M Funding After Building 'Better Platform' For Publishers
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 5, 2023
Aditude CEO Jared Siegal was a consultant acting as a middleman betwe ...
- Tech Groups Back Salesforce In Battle Over Backpage Ads
MediaDailyNews, Wendy Davis - Saturday, August 26, 2023
The tech industry is urging a court to reconsider a recent ruli ...
- Cox Media Group Follows Search Engines Into 'Really Local' News And Reach
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Advertisers looking to reach viewers on its streaming platform will showcase "real ...
- Behind Amazon's Move To Expand Ads On Third-Party Sites
Search & Performance Insider, Laurie Sullivan - Friday, August 18, 2023
Skai has worked with Amazon for several years. Nich Weinheimer, Skai E ...
- Google SGE While Browsing Added To Search Generative Experience
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 15, 2023
Google on Tuesday released features for the Search Generative Experience, such ...
- Google Warns Against 'Content Pruning' As CNET Deletes Pages To Improve SEO
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 11, 2023
CNET deleted thousands of articles to improve its site performance in Goog ...
- Advertisers Losing $6.6B To Bid Shading
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
A research study explored the complexity of bidding environments and how curre ...