- Google Eyes Autonomous AI To Protect Consumer Data Online
MediaDailyNews, Laurie Sullivan - Monday, January 13, 2025
Privacy Sandbox will seem outdated by the time Google releases its ne ...
- Google OS For TV Will Summarize The News
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Gemini supports the News Brief feature, unveiled at CES 2025. It wi ...
- As Search Traffic To Publishers Declines, Captify Delivers More Data Signals
Data & Programmatic Insider, Laurie Sullivan - Monday, January 6, 2025
The Independent, Ranker, and Haymarket are some of the publishers using wh ...
- Google Sends Promised Funds To Canadian Journalism Collective
MediaDailyNews, Laurie Sullivan - Friday, January 3, 2025
Google has sent $100 million (U.S. $69 million) that it agreed ...
- Meta, Where's The AI Video Tech To Identify Hateful Trigger Words In Videos?
MediaDailyNews, Laurie Sullivan - Friday, January 3, 2025
As I watched news of the domestic terrorist attack on New Year ...
- Microsoft Makes AI Priority For 2025, LinkedIn Included
MediaDailyNews, Laurie Sullivan - Tuesday, December 31, 2024
Advertisers and publishers seem to have a limited understanding of all Microso ...
- AI Agents, 2025 Predictions For Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, December 26, 2024
The technology would support real-time ad bidding, personalize messages and budget allocatio ...
- Gemini Filters Could Put A Wrinkle In Advertising, Earned Media
Performance Marketing Insider, Laurie Sullivan - Friday, December 27, 2024
If Google adds filters to Gemini that allow users to control wh ...
- Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT
Performance Marketing Insider, Laurie Sullivan - Thursday, December 26, 2024
Agencies, publishers and brands have complained that AI-generated search can bury conten ...
- Jersey Bill Would Allow Public Notices To Appear On Publisher Websites
Publishers Daily, Ray Schultz - Sunday, December 22, 2024
The Assembly bill and Senate version could help publications that have halt ...
- OpenAI Challenges Google, Makes ChatGPT Search Free To All
MediaDailyNews, Laurie Sullivan - Tuesday, December 17, 2024
OpenAI has made ChatGPT search available to all and its mobile a ...
- Google Updates Privacy Policy, Reflects Shifts In Ad Biz
MediaDailyNews, Laurie Sullivan - Wednesday, December 18, 2024
Google has alerted advertisers and publishers to changes prompted by shifts ...
- The String Of Letters, Numbers That Make Up ID5 User IDs
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 17, 2024
Initial tests of the integration found that when the ID5 ID ...
- DSP Dives Into AI To Build Automation Tools For Creative, Planning, Media Buying
MediaDailyNews, Laurie Sullivan - Thursday, December 5, 2024
Simpli.fi has announced AI-powered programmatic ad tools that the DSP will ma ...
- 67% Likely To Purchase After Seeing An Influencer-Endorsed Product In OOH Ad: OAAA
MediaDailyNews, Laurie Sullivan - Wednesday, December 4, 2024
Gen Z and Millennials are significantly more engaged with OOH advertising compar ...
- Media Alliance Labels Google Updates 'Reckless,' Calls For Regulatory Probe
MediaDailyNews, Laurie Sullivan - Tuesday, December 3, 2024
The News/Media Alliance called on the DoJ and FTC to take immedia ...
- Google Facing Ad Antitrust Suit In Canada
MediaDailyNews, Laurie Sullivan - Friday, November 29, 2024
Canada's Competition Tribunal, the Competition Bureau watchdog, said it seeks to e ...
- Musk Seeks To Prevent 'The Onion' Purchase Of Infowars Handles
MediaDailyNews, Wendy Davis - Wednesday, November 27, 2024
Elon Musk's X Corp. says Alex Jones' bankruptcy trustee has no rig ...
- Google To Make More Than 20 Modifications To Search In Europe
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 26, 2024
The changes are intended to meet Digital Markets Act requirements, but th ...
- The New York Times Wants To 'Reshape' The Ad Economy
Data & Programmatic Insider, Laurie Sullivan - Monday, November 25, 2024
Rather than measuring clicks and impressions, the "Times" plans to find ...
- Apple Selling Own Ad Inventory For Apple News
MediaDailyNews, Laurie Sullivan - Wednesday, November 20, 2024
Apple has started selling its own ad inventory for Apple News, pitchi ...
- Google AI Overviews Optimization Techniques Simplified
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 20, 2024
Real-time data and insights through BrightEdge Data Cube X allow marketers ...
- Google Cracks Down On SEO Ranking Abuse
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 19, 2024
Google keeps its spam policy updated. This time the goal is ...
- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results
MediaDailyNews, Laurie Sullivan - Sunday, November 17, 2024
"Daily Mail" ran an eye-tracking study with Lumen Research challenging the ...
- Perplexity Begins Testing AI Engine Sponsored Ads With Major Brands
MediaDailyNews, Laurie Sullivan - Wednesday, November 13, 2024
U.S. users should begin seeing sponsored responses to queries this week. Who ...
- Google News Exec Heading Publisher Relationships Resigns
MediaDailyNews, Laurie Sullivan - Monday, November 11, 2024
Shailesh Prakash, vice president and general manager for Google News, has resigne ...
- Hackers Stealing Cookies May Become Last Straw In Google's U-Turn
Performance Marketing Insider, Laurie Sullivan - Thursday, October 31, 2024
Cookie stealing has become a problem in the digital ad industry ...
- Dark Traffic Monetization For Publishers Rises Under Google Partner Program
MediaDailyNews, Laurie Sullivan - Tuesday, October 22, 2024
Ad-Shield's partnership with Google allows publishers to monetize premium Google Ad Exchan ...
- Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher Services
MediaDailyNews, Laurie Sullivan - Thursday, October 17, 2024
Yahoo announced it is extending its identity solutions such as ConnectID ...
- Google Predicts, Personalizes AI Shopping Experience With Makeover Before Holidays
MediaDailyNews, Laurie Sullivan - Tuesday, October 15, 2024
Google unveiled the biggest change to its Shopping platform with the introducti ...