- Analysts: Prepare For Tough Holiday Season
Marketing Daily, Tanya Gazdik - Wednesday, September 30, 2009
Marketers who incorporate data and careful planning into all holiday initiatives wi ...
- Brown To COO, Federated Media
MediaDailyNews, - Wednesday, September 30, 2009
Deanna Brown has exited Scripps Interactive, where she handled the online effor ...
- General Motors' EBay Experiment Running On Empty
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 30, 2009
Less than a month after General Motors officials talked about the possibili ...
- Branding Advice For Jeff Bezos From 11 Marketing Experts
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 30, 2009
Kevin Randall, director of brand strategy & research at Movéo Integrated Brandi ...
- MarkMonitor: Online Drug Brand Abuse Growing
Marketing Daily, - Tuesday, September 29, 2009
The distribution of drugs needs to be secure all the way throu ...
- Ford Launches Truck-Tech Webisodes Starring Mike Rowe
Marketing Daily, - Tuesday, September 29, 2009
A series of webisodes, hosted by "Dirty Jobs"' Mike Rowe, will ...
- 7-Eleven Brings Japanime 'Domo' In-Store
Marketing Daily, Karl Greenberg - Tuesday, September 29, 2009
Evan Brody, marketing manager for Slurpee and Big Gulp beverages tells Marketi ...
- Nielsen Adds Internet Speed, Usage, Gaming To TV Ratings Characteristics
Online Media Daily, Joe Mandese - Wednesday, September 30, 2009
In another step toward the integration of online and television, TV ratin ...
- Kiss Off Your Carrier: Sprint Launches Viral Videos
Marketing Daily, Sarah Mahoney - Monday, September 28, 2009
To celebrate, consumers go to www.mobilegoodbye .com, and select the carrier th ...
- Smucker's Gives Away 20K Coupons In One Morning
Marketing Daily, Karlene Lukovitz - Monday, September 28, 2009
The promotion's premise is based on a survey of 1,520 moms (8 ...
- U.S. Marines Emphasize 'Few' In New Effort
Marketing Daily, Aaron Baar - Monday, September 28, 2009
"We had been talking about the purpose of service, with a symbol ...
- Super-Natural: 'Valemont' Co-Brands With Verizon
Marketing Daily, Erik Sass - Tuesday, September 29, 2009
MTV is launching a new short-form supernatural mystery series, called "Valemont," whi ...
- Report: WPP Vs. Spot Runner Dismissed
Online Media Daily, - Tuesday, September 29, 2009
The lawsuit WPP Group filed against Spot Runner for securities fraud h ...
- Spanfeller Joins FatTail Board
Online Media Daily, - Tuesday, September 29, 2009
Jim Spanfeller, who stepped down as CEO of Forbes.com in July, h ...
- Tasty Baking Inks Deal With Pittsburgh Steelers
Marketing Daily, - Saturday, September 26, 2009
Tasty Baking Company, maker of Tastykake snack products, has signed a multi-yea ...
- Blue Shield of California Launches Campaign
Marketing Daily, - Friday, September 25, 2009
Blue Shield of California has launched an online and TV campaign creat ...
- New Office Depot Web Site Boosts Sales
Marketing Daily, Tanya Gazdik - Friday, September 25, 2009
"Our objective was to fundamentally improve the customer's experience," the company's Moni ...
- Changing Times: Online Trumps Newspapers
MediaDailyNews, Erik Sass - Friday, September 25, 2009
A new survey on media usage from the Opinion Research Corporation confir ...
- Savings.com Recruits DealPros
Online Media Daily, Gavin O'Malley - Monday, September 28, 2009
Online coupon destination Savings.com on Monday is slated to launch a nationwi ...
- Agency Execs Discuss In-House Exchanges
Online Media Daily, Mark Walsh - Sunday, September 27, 2009
With Madison Avenue increasingly adopting Wall Street's data-driven approach to the buyi ...
- Social Media Policy & Today's News Organization
Online Spin, Kendall Allen - Monday, September 28, 2009
On Friday, you may have heard that Washington Post Senior Editor Milt ...
- Study: Lipitor, Seroquel, Ambien Sites Are Tops
Marketing Daily, - Wednesday, September 23, 2009
The consumer Web sites for prescription drugs Lipitor, Seroquel and Ambien ...
- WorldNow, AP Sign Online Agreement
MediaDailyNews, - Wednesday, September 23, 2009
WorldNow, an online content company for local media, signed a deal wi ...
- CBS Launches Residential Real Estate Site
Around the Net In Media, Joan Voight - Tuesday, September 22, 2009
CBS is getting in the real estate business. CBS Television is backi ...
- Norwegian Lauds New Ship With Campaign
Marketing Daily, Tanya Gazdik - Tuesday, September 22, 2009
Norwegian Cruise Lines is rolling out a new campaign for the laun ...
- Framepool Distributes AFP News Clips Online
MediaDailyNews, - Tuesday, September 22, 2009
Framepool, the footage collection run by filmmakers, has signed a deal wi ...
- 'See It': Fancast Pushes Fall Season In Cross-Platform Campaign
MediaDailyNews, Wayne Friedman - Tuesday, September 22, 2009
Showing that NBC's Hulu isn't the only game in town, Comcast's Intern ...
- Facebook Friending Nielsen
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, September 22, 2009
Hoping to address advertisers' frustration over measuring performance, Facebook plans to announ ...
- Netflix CEO On Netflix
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, September 22, 2009
Million dollar research awards aside, what does Netflix CEO Reed Hastings thi ...
- Google On Meta Tags: Save It
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, September 22, 2009
Google wants you to know that the keywords "meta tag" have ...