Tasty Baking Company, maker of Tastykake snack products, has signed a multi-year, multi-platform marketing alliance with the Pittsburgh Steelers.
As part of the arrangement, Tastykake work
with the football organization to create co-branded products, along with radio, print and online advertising. Tasty Baking Co., based in Philadelphia, has similar arrangements with the Philadelphia
Phillies baseball team and the Philadelphia Eagles football team. --Aaron Baar