- Chipotle Mexican Grill Extends Campaign For Ad
Marketing Daily, Karl Greenberg - Monday, July 6, 2009
Chipotle Mexican Grill, the national burrito chain, is extending its "My Chipotl ...
- SBS Launches Music Package
MediaDailyNews, - Monday, July 6, 2009
Spanish Broadcasting System has kicked off an integrated co-branding package for mus ...
- New Genre: Online Video Grows in Popularity
MediaDailyNews, Wayne Friedman - Monday, July 6, 2009
Lower TV ratings got you down? A new survey about short professional ...
- Office Depot's Circuitous Route: Takes 'Circular' Online, Launches 'Specials' On Hulu
Online Media Daily, Joe Mandese - Tuesday, July 7, 2009
The Internet has already ravaged the newspaper classified business, and it's clear ...
- AT&T Wants Devices To Expand Use Of Wireless Network
Around the Net In Brand Marketing, Thom Forbes - Monday, July 6, 2009
A team of about a dozen AT&T wireless employees is operating li ...
- Online Ad Spending Rises At Double-Digit Rates, Gains Share Vs. All Other Media
Online Media Daily, Joe Mandese - Monday, July 6, 2009
Despite the global economic recession's drag on advertising budgets, the growth ...
- Knowing Your Gut, When Times Are Nuts
Online Spin, Kendall Allen - Monday, July 6, 2009
Everyone wants a gut as reliable as a GPS. Most of ...
- The Future of Search
Performance Marketing Insider, Rob Griffin - Monday, July 6, 2009
Search has so much power and potential that expands beyond conventional search ...
- Entertainment News Sites Boosted by Online Video
Research Brief, Jack Loechner - Monday, July 6, 2009
A recent comScore report says that nearly 55 million Americans visited ...
- Trade Group Issue Guidelines To Safeguard Internet Privacy
Around the Net In Brand Marketing, Thom Forbes - Friday, July 3, 2009
Privacy advocates are giving lukewarm support to a set of self-regulatory principl ...
- Ancestry.com Campaign Touts 'Discovery'
Marketing Daily, Aaron Baar - Thursday, July 2, 2009
The television ads -- which are targeted at adults 45 and old ...
- General Mills Rolling Out More Gluten-Free Products
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 2, 2009
General Mills, which received thousands of grateful emails and phone calls aft ...
- Politico's Profitable Blend of Web, Print News
Around the Net In Media, Joan Voight - Wednesday, July 1, 2009
A quartet of old-media veterans may have solved the future of ne ...
- Cable TV's Move Online Triggers Anger Over Bundled Prices
Around the Net In Media, Joan Voight - Wednesday, July 1, 2009
The cable television industry's move to bring its TV subscription model ...
- Bausch & Lomb Repositions ReNu Products
Marketing Daily, Tanya Gazdik - Tuesday, June 30, 2009
"We intend to rejuvenate the ReNu brand by making it more releva ...
- Hyundai Offers Gas Discounts With Purchase
Marketing Daily, Karl Greenberg - Tuesday, June 30, 2009
The company today launches the program with an integrated ad campaign th ...
- Gold's Gym Launches Humorous 'Cankles' Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
"
Cankles are the fastest growing 'aesthetic affliction' in the United States ...
- Dell Is Working On Mobile Internet Device Running Android
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
In one of the first experiments by a major PC maker ...
- Amazon Fights States' Sales-Tax Plans
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
...
- Honda Extends 'Dreams' Corporate Effort
Marketing Daily, Karl Greenberg - Monday, June 29, 2009
Barbara Ponce, manager of corporate advertising for Honda, says the automaker ...
- Retrevo Site Seeks To Simplify Buying Process
Marketing Daily, Aaron Baar - Tuesday, June 30, 2009
"This is how we're making the marketplace mobile," Jain says. "This ...
- 37 Sites Ready To Implement OPA's Bigger, Badder Ad Formats
Online Media Daily, Mark Walsh - Tuesday, June 30, 2009
The Online Publishers Association announced Tuesday that 37 of its members, who ...
- Bausch & Lomb Launches SofLens Campaign
Marketing Daily, - Friday, June 26, 2009
Bausch & Lomb has initiated a national multimillion-dollar consumer online marketing campai ...
- Discovery's HowStuffWorks.com Launches Campaign
Marketing Daily, - Friday, June 26, 2009
HowStuffWorks.com, a Discovery Communications property, is launching a new ad campaign wi ...
- Recession Prompts Search For Cheaper Insurance
Marketing Daily, Tanya Gazdik - Friday, June 26, 2009
"The majority of applicants search multiple times," Google's Masha Korsunsky tells Marketi ...
- Proof: Back In Its Prime
Media Magazine, Amanda Welsh - Friday, May 1, 2009
With many different media delivery platforms, how do consumers choose? The pa ...
- Ford Eyes Opportunity In 'Clunker' Confusion
Marketing Daily, Karl Greenberg - Thursday, June 25, 2009
Hoping to generate showroom traffic for trade-ins through its "Recycle Your Rid ...
- E-Tailers Step Up Analytics To Better Compete
Marketing Daily, Sarah Mahoney - Thursday, June 25, 2009
When it introduced a pair of blue-and-white starred "All American" pants, ...
- Bing Investment Paying Off In Name Recognition
Marketing Daily, Aaron Baar - Thursday, June 25, 2009
"Considering that, a few months ago, no one even knew what t ...
- ING Direct Redesigns Planet Orange
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2009
To promote it, the nation's largest direct bank is planning to r ...