- More People Researching Online Before They Buy
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 30, 2010
Allison Linn reports that 58% of Americans go online to research produc ...
- VivaKi 'Pool' Finds Users Also Like To Select Ads For Short-Form Video
Online Media Daily, Joe Mandese - Thursday, September 30, 2010
The Pool, the new advertising research and development think tank created ...
- Just An Online Minute... Prairie Dog Photobomber Helps Launch A New Reality Show Where YOU'RE In Control
Just An Online Minute, Kelly Samardak - Wednesday, September 29, 2010
Let's get some things out of the way first. No. 1: Wh ...
- Ford, Pandora Launch Cause-Marketing Effort
Marketing Daily, Karl Greenberg - Tuesday, September 28, 2010
The fourth-quarter campaign allows Pandora visitors to use the platform's social sha ...
- Online Retailers Get More Global
Marketing Daily, Sarah Mahoney - Tuesday, September 28, 2010
While 73% of online retailers say they already send products abroad fr ...
- DHL Express Plays Up Its Timeliness
Marketing Daily, Tanya Gazdik - Wednesday, September 29, 2010
Created by 180 Amsterdam, the campaign includes TV, print and online ad ...
- Canon Campaign Focuses On Technology
Marketing Daily, Aaron Baar - Tuesday, September 28, 2010
"There's a lot of clutter out there from a lot of differe ...
- NBCU Chief Likens Video Sampling Model To Drug Dealers Pushing Addictive Drugs To Kids
Show Daily, Joe Mandese - Wednesday, September 29, 2010
NBC U's Lauren Zalaznick, amazingly just disclosed a seemingly secret big med ...
- Disney Kicks Off User-Generated Campaign
Marketing Daily, Tanya Gazdik - Monday, September 27, 2010
Disney Parks guests will star in TV spots as part of t ...
- Nielsen Debuts Online Ratings
MediaDailyNews, Wayne Friedman - Monday, September 27, 2010
For TV and digital media advertisers looking for a comparable metric ...
- Online's Ad Challenge: Branding on The Web
Around the Net In Media, Fern Siegel - Sunday, September 26, 2010
The Web generated $22 billion in 2009 in the U.S. alone, accordi ...
- Advertising at the College Level
Notes from the Digital Frontier, Chris - Thursday, September 16, 2010
One online campaign I remember vividly from last year was the Victoria ...
- Local Ad Revenues Showing 19.6% CAGR Through 2014
Research Brief, Jack Loechner - Monday, September 27, 2010
According to the BIA/Kelsey U.S. Local Media Annual Forecast (2009-2014), the U. ...
- Verizon To Change Mob-Data Plans
Around the Net In Brand Marketing, Thom Forbes - Friday, September 24, 2010
...
- Tofu Goes Interactive In Education Bid
Marketing Daily, Karlene Lukovitz - Thursday, September 23, 2010
Why the education push? While tofu continues to grow in popularity ...
- Home Vid Biz Has Become Quite Baffling To Consumers
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 23, 2010
...
- Brands To Back Smithsonian Museum Day
Marketing Daily, Karl Greenberg - Wednesday, September 22, 2010
Toyota's involvement includes broadcast, print and online experiences: In Smithsonian Magazine a ...
- Nielsen Extends Meaning Of 'Extended Screen,' Includes TV Shows Viewed Online Without The Same Commercials
MediaDailyNews, Joe Mandese - Thursday, September 23, 2010
In a move that has potentially significant implications for how telecasters, advertiser ...
- CBS' Moonves: Upbeat About 2011 Revs, Cross-Platform
MediaDailyNews, David Goetzl - Wednesday, September 22, 2010
Headlines about ad sales when media companies announce results for July-September wi ...
- MediaMath To Offer Real-Time Research On Online Campaign Effectiveness
Online Media Daily, - Thursday, September 23, 2010
Online advertising demand-side platform MediaMath Wednesday said it is working with consum ...
- To Retarget Or Not To Retarget? When It Comes To Search, There's No Question
SearchBlog, Laurie Sullivan - Thursday, September 23, 2010
Retargeting will become a necessary tool for online marketers as the advertisi ...
- Sprint Creates 'Epic' Campaign
Marketing Daily, Aaron Baar - Tuesday, September 21, 2010
"Movies capture the imagination of everyone. It's the upper echelon of vid ...
- Ally Bank Focuses On Customer Love
Marketing Daily, Tanya Gazdik - Wednesday, September 22, 2010
"We hear from happy customers every day in social media and throu ...
- AdSafe Launches Supply-Side System, Intends To Preempt Brand Friction
Online Media Daily, Joe Mandese - Wednesday, September 22, 2010
Online ad security firm AdSafe Media this morning unveiled "Network Monitor," ...
- Get The Most Out Of Online Video
Marketing Daily, Shane Steele - Tuesday, September 21, 2010
Combining data, insights and technology is essential for delivering video content ...
- TIAA-CREF Urges: 'Become Your Future You'
Marketing Daily, Tanya Gazdik - Monday, September 20, 2010
This is the first time the company is using real TIAA-CREF adviso ...
- Online TV Viewers Tolerate More Ads
Around the Net In Media, Fern Siegel - Monday, September 20, 2010
People who watch TV shows online will tolerate about twice the amou ...
- Report: Amazon After U.K. Movie-Renter
Around the Net In Online Marketing, Gavin O'Malley - Monday, September 20, 2010
Amazon has made a takeover offer for movie-rental firm Lovefilm, which valu ...
- Can Startup Turn Captchas Into Cash?
Around the Net In Online Marketing, Gavin O'Malley - Monday, September 20, 2010
New York startup Solve Media says it can swap out the rando ...
- Study: Consider Objective In Call To Action Ads
Marketing Daily, Aaron Baar - Friday, September 17, 2010
As with any marketing technique, consideration of which messaging format to u ...