- Reprise Surprise: Interpublic Taps Breen To Take Digital Shop Global, Expand Offering
Online Media Daily, Joe Mandese - Monday, September 20, 2010
Four years after acquiring search and social media specialty shop Reprise Medi ...
- Rotten Tomatoes Uses Facebook To Connect With Users In Real Time
Online Media Daily, Gavin O'Malley - Sunday, September 19, 2010
With Facebook's help, movie-review hub Rotten Tomatoes on Friday debuted new soci ...
- So Kodak: Updating The Idea Of The 'Kodak Moment'
Marketing Daily, Aaron Baar - Friday, September 17, 2010
In addition to the television commercials (which will run on national a ...
- Scottrade 'Welcomes' Investors In Ad Campaign
Marketing Daily, Tanya Gazdik - Wednesday, September 15, 2010
Scottrade is launching a multi-media marketing campaign which the company says ...
- Zappos Thrives On Being Eccentric
Around the Net In Brand Marketing, Nina Lentini - Wednesday, September 15, 2010
When Dick Richards noticed a link buried in a list on t ...
- Video Views Surge On Newspaper Sites, Advertisers Take Notice
MediaDailyNews, Erik Sass - Tuesday, September 14, 2010
Video viewing on newspaper Web sites soared 65% in the second quarte ...
- AdMeld Names Jason Kelly Chief Media Officer
Online Media Daily, Gavin O'Malley - Tuesday, September 14, 2010
Ad optimization technology provider AdMeld on Tuesday named Jason Kelly as chi ...
- Newman's Own Lets Food 'Speak for Itself'
Around the Net In Brand Marketing, Nina Lentini - Tuesday, September 14, 2010
In its first major effort since the death of its namesake ...
- AT&T Campaign Gets To The Root Of Search
Marketing Daily, Aaron Baar - Monday, September 13, 2010
"No one's really connecting themselves to that emotional reason for why ...
- Study: Chase Best Engages Small Biz Online
Marketing Daily, Tanya Gazdik - Monday, September 13, 2010
The most remarkable thing that the study turned up was how mu ...
- Nielsen: Android Users More Likely To Click In-App Ads
Online Media Daily, Mark Walsh - Monday, September 13, 2010
Android users are more likely to click on ads within apps th ...
- Ikea Turns Focus To Families With New Campaign
Around the Net In Brand Marketing, Nina Lentini - Monday, September 13, 2010
Looking to change its image as a supplier of furniture to colle ...
- Toyota Talks Tiny Football In Corporate NFL Push
Marketing Daily, Karl Greenberg - Friday, September 10, 2010
The broadcast, Web and social media use tongue-in-cheek features on Pee W ...
- Royal Bank Launches Campaign Tied to Film Fest
Marketing Daily, - Friday, September 10, 2010
"See something original," is the theme carried throughout this year's campaign ...
- Argentieri Named Source Interlink President
MediaDailyNews, - Saturday, September 11, 2010
Source Interlink Media, publishers of magazines and online content for enthusiast audience ...
- Spending on Online Marketing Data to Double by 2012
MediaDailyNews, Erik Sass - Friday, September 10, 2010
The amount of money spent by U.S. marketers to gather online da ...
- Search Co. Kenshoo Appoints Goldman CMO
Online Media Daily, Laurie Sullivan - Monday, September 13, 2010
Marketers looking for a digital search engine marketing (SEM) technology company, b ...
- Paid Search Gaining Respect, But Not Enough
Online Media Daily, Laurie Sullivan - Friday, September 10, 2010
How do those holding the purse strings perceive paid-search marketing when ...
- Ethan Allen Campaign Take On A Recessionary Pitch
Around the Net In Brand Marketing, Nina Lentini - Friday, September 10, 2010
Ethan Allen' new ad campaign aims to convince consumers that they don ...
- Lysol On A 'Mission' To Teach Good Health
Marketing Daily, - Thursday, September 9, 2010
In the disaster relief area, Lysol has partnered with Save the Childr ...
- Welchers: State Supreme Court Overturns Ruling Allowing Online Gambling Site
Online Media Daily, Wendy Davis - Wednesday, September 8, 2010
Washington's state supreme court has ruled that the site Betcha.com violates anti-gambli ...
- Rosetta Stone Thinks It Has The Key To Turning Things Around
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 8, 2010
Sales of Rosetta Stone language-learning software have been weak but it's n ...
- Selling Baby Carrots As The Perfect 'Junk Food'
Marketing Daily, Karlene Lukovitz - Tuesday, September 7, 2010
The integrated TV, online/social media and outdoor branding campaign supports new packag ...
- IBM, Nature Conservancy Launch Program
Marketing Daily, - Tuesday, September 7, 2010
As part of its corporate citizenship efforts, IBM provided the technical servic ...
- Edmunds.com Online Game Garners Opinions
Marketing Daily, - Tuesday, September 7, 2010
Edmunds.com is launching "Vehicle Rating Game" at survey.edmunds.com/rating. Participants are asked ...
- Domino's Online Pizza Ordering System Boosts Profits By 23%
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 7, 2010
The No. 4 e-tailer in the U.S.? Pizza-pie purveyor Domino's, reports Zla ...
- Flixster, NCM Partner To Reach Movie Fans Multiplatform
MediaDailyNews, Erik Sass - Tuesday, September 7, 2010
Flixster and National CineMedia are joining in a cross-platform movie content a ...
- Could Cheap iTunes Rentals Change Television Online?
Around the Net In Media, Fern Siegel - Thursday, September 2, 2010
During the Sept. 1 press event, Apple CEO Steve Jobs announced th ...
- 'Glee' Urges Fans To Volunteer Via AmEx Effort
Marketing Daily, Tanya Gazdik - Wednesday, September 1, 2010
The collaboration, which kicks off Sept. 1, features TV spots, online a ...
- Search Engine CPA Patent Goes Up For Sale
Online Media Daily, Laurie Sullivan - Wednesday, September 1, 2010
A U.S. patent detailing a cost per action (CPA) revenue model f ...