Besides being able to peruse the menu in
their own sweet time as well as access coupons and calories information, consumers also like the ability to track their pizza's progress, right down to the name of their delivery person. "Our
customers love it, especially the kids. They get to watch the pizza being built," says Gail Kirby, who owns two franchises.
Overall, 4% of baby boomers and 17% of people ages 24-34 order food online, Richard George, a professor of food marketing at St. Joseph University in Philadelphia, tells Meyer.