- Pandora Opens Ballot Box, Unveils Polital Ad Targeting Features
Raw, Joe Mandese - Friday, November 18, 2011
Political media campaigns can frequently be a little like opening Pandora's Bo ...
- Southwest Airlines Launches Rapid Rewards Shopping
Marketing Daily, Tanya Gazdik - Thursday, November 17, 2011
Southwest Airlines is launching a rewards shopping program that allows members ...
- YuMe Secures $!2M, Earmarked For Connected TV Expansion
Online Media Daily, Gavin O'Malley - Wednesday, November 16, 2011
Video ad network YuMe just received another strategic investment of $12 milli ...
- Two Decimal Points: The Difference In Effectiveness Between TV And Online Ads
Online Spin, Dave Morgan - Thursday, November 17, 2011
I've finally found a way to quantify the relative effectiveness of ...
- Leverage Social For Cyber Monday
Marketing Daily, Taylor Holiday - Wednesday, November 16, 2011
As consumers log on, ready to spend, make sure your deal ...
- Ford Partners With Zynga For Escape
Marketing Daily, Karl Greenberg - Monday, November 14, 2011
In a first for Ford and perhaps a first for the industr ...
- Appy Holidays: Digital Supplants Radio As Seasonal Medium, Spot TV Remains No. 1
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2011
It's beginning to look a lot like digital, almost everywhere Madison Aven ...
- Disney Online Acquires Blog Network Babble Media
Online Media Daily, Gavin O'Malley - Monday, November 14, 2011
Diving deeper into the mommy market, Disney Online just acquired blog netwo ...
- Banks Can Establish Loyalty Online
Marketing Daily, Tanya Gazdik - Saturday, November 12, 2011
One way banks can improve their relationships with customers in strained financi ...
- Macy's: 2011 Marketer Of The Year
Online Spin, Matt Straz - Monday, November 14, 2011
There are a number of brands that have done some great marketi ...
- Marketers Join To Oppose Domain Expansion
Marketing Daily, Tanya Gazdik - Thursday, November 10, 2011
The Coalition for Responsible Internet Domain Oversight currently includes 87 members w ...
- Stonyfield, Organic Valley Team For Online Campaign
Marketing Daily, Tanya Gazdik - Friday, November 11, 2011
The campaign will benefit Wholesome Wave, a Bridgeport, Conn.-based nonprofit whose progra ...
- Amazon To Take On Siri?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 10, 2011
Amazon has acquired a voice-to-text startup called Yap. Though the acquisition w ...
- Online Hispanics Have A Hard Time Finding Health Information In Spanish
Engage:Hispanics, Lee Vann - Thursday, November 10, 2011
When it comes to being healthy, Hispanics have several things going again ...
- Display and Attribution: Keys To Maximizing Holiday Search Marketing Investments
Online Media Daily, Paul Pellman - Thursday, November 10, 2011
The savviest marketers understand that to make the most of their sear ...
- MetrixLab Acquires CRM Metrix
Online Media Daily, Fern Siegel - Wednesday, November 9, 2011
MetrixLab, a global provider of online consumer research services, has acquired C ...
- AdSafe Offers 'Real-Time' Data Feeds For RTB Buys
Online Media Daily, Joe Mandese - Wednesday, November 9, 2011
Online ad safety and verification firm AdSafe Media unveiled what it describ ...
- Online Retail Spend Up 13%
Online Media Daily, Gavin O'Malley - Wednesday, November 9, 2011
While the U.S. economy remains soft at best, online retail spending ...
- WPP Unit Finds Online Becoming A Vast Digital Wasteland
Raw, Joe Mandese - Thursday, November 10, 2011
Asserting that "digital waste" from misguided marketers is "polluting" the online worl ...
- Disconnect: Nielsen Finds No Relationship Between Clicks And Sales
Online Media Daily, Gavin O'Malley - Tuesday, November 8, 2011
In case there was any confusion, Nielsen reiterated this week that ...
- Twitter Follows Tweets To TV
Online Media Daily, Laurie Sullivan - Tuesday, November 8, 2011
Real-time content isn't dead. It's just thriving in platforms other than sear ...
- AdSafe Unveils 'Real-Time' Data Feeds For RTB Ad Buys
Raw, Joe Mandese - Wednesday, November 9, 2011
Online ad safety and verification firm AdSafe Media today unveiled what ...
- Charles Schwab Updates 'Talk To Chuck'
Marketing Daily, Tanya Gazdik - Monday, November 7, 2011
Rotoscoping was an effective way to launch and differentiate the campaign s ...
- One in Ten U.S. Adults Visits Magazine Social Sites
MediaDailyNews, Erik Sass - Monday, November 7, 2011
Magazine-branded social media platforms reach over one in ten American adults, accordi ...
- Demand Media Reports Revenue Surge
Online Media Daily, Joe Mandese - Tuesday, November 8, 2011
Publicly traded, data-driven online content factory Demand Media Monday reported third quart ...
- Google Most Effective TV Advertiser Among Web Brands
Raw, Joe Mandese - Tuesday, November 8, 2011
Google is the most effective advertiser of the major Web destinations advertisi ...
- Publix Drops The Ball In Online Sweeps
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 7, 2011
Lakeland, Fla.-based Publix Super Markets will send participants in an online sweepstak ...
- Horizon's Shirley Is Stacked
Show Daily, Joe Mandese - Monday, November 7, 2011
Horizon Media digital media activation guru Mary Shirley more or less simplifi ...
- interclick Taps Adconion's Kaplan As President/Chief Rev Officer
Raw, Joe Mandese - Friday, November 4, 2011
interclick, which was acquired earlier this week by Yahoo, just named Kei ...
- Malicious Ads On The Rise
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 3, 2011
The spread of infected online ads has spiked tenfold over the pa ...