- Eyes Wide Open!
Research Brief, Jack Loechner - Wednesday, November 30, 2011
With the approach of the holiday shopping season and Cyber Monday, ...
- Cyber Monday Numbers Looking Strong
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 29, 2011
Early numbers show strong sales for Cyber Monday 2011, with retailers posti ...
- AmEx In $20 MM Giveaway To Spur Online Sales
Marketing Daily, Sarah Mahoney - Monday, November 28, 2011
The new digital program gives cardmembers a surprise each time they sh ...
- AT&T Helps Consumers Make Their Cases
Marketing Daily, Aaron Baar - Monday, November 28, 2011
'Tis the season for cases for gifts. And though many will re ...
- Amazon, Best Buy, Walmart Lead Online Sales
Marketing Daily, Sarah Mahoney - Monday, November 28, 2011
With brick-and-mortar retailers still sweeping up the stampede dust and pepper spr ...
- Retailers See Growing Online Market
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 28, 2011
Many retailers are running their "Deals of the Hour" on cybermonday.com, starti ...
- Online Retailers Can Celebrate, Mobile Sales Up
Online Media Daily, Gavin O'Malley - Sunday, November 27, 2011
Online retailers had high hopes for this holiday shopping season, and, accordi ...
- NYSE Generates Interest Via Yahoo Campaign
Marketing Daily, Tanya Gazdik - Wednesday, November 23, 2011
A Yahoo mobile and social campaign for the New York Stock Exchan ...
- Year-To-Date: Consumers Spend Nearly $10B Shopping Online
Online Media Daily, Gavin O'Malley - Wednesday, November 23, 2011
For the holiday season-to-date, consumers have spent $9.7 billion online -- marki ...
- How I Abandoned In-Store Black Friday Specials And Opted For Online
SearchBlog, Laurie Sullivan - Friday, November 25, 2011
Retailers did a much better job promoting Black Friday sales and hou ...
- Moms And The Zero Moment Of Truth
Engage:Moms, Stephanie Azzarone - Wednesday, November 23, 2011
Moms, perhaps the most discerning of consumers, are shopping differently, according ...
- Online Spending Up 14% So Far; Women Rule
Marketing Daily, Sarah Mahoney - Wednesday, November 23, 2011
A new study just out from Boston Consulting Group reports that 9 ...
- EBay Intros 'Couch Commerce' For Holiday
Marketing Daily, Aaron Baar - Tuesday, November 22, 2011
Buoyed by reams of data (including some from its PayPal subsidiary), t ...
- Tommy Hilfiger Launches Holiday House Par-tay
Marketing Daily, Karl Greenberg - Wednesday, November 23, 2011
"The Hilfigers" are a diverse "family" of Americans living in a mansio ...
- Coupon Campaigns Should Closely Follow Consumer Behavior
Online Media Daily, Laurie Sullivan - Tuesday, November 22, 2011
Behavior of desktop and mobile-loving, cost-cutting consumers, along with timing, should beco ...
- Turn Officially Unveils European Rollout
Online Media Daily, Joe Mandese - Tuesday, November 22, 2011
Turn, a major player in the display advertising technology and data marketpla ...
- Chrysler Picks Older Poet This Time
Marketing Daily, Karl Greenberg - Monday, November 21, 2011
Chrysler is once again importing Detroit into an NFL ad buy. ...
- Video Ad Revs Up 20%, TV Services Drive Growth
MediaDailyNews, Wayne Friedman - Monday, November 21, 2011
Four major countries will see a collective 20% rise in online vid ...
- CPG Drives Amazon Ads, While Yahoo, AOL Falter
Online Media Daily, Mark Walsh - Monday, November 21, 2011
CPG marketers account for the biggest share of Amazon home page ad ...
- Daily Candy Taps Gilt's Romero
Online Media Daily, Joe Mandese - Tuesday, November 22, 2011
NBCUniversal's Daily Candy has named Fernando Romero vice president-advertising sales. He joi ...
- TV Online: Expands Search For Material, Access
MediaDailyNews, Wayne Friedman - Friday, November 18, 2011
Right now, more than 100,000 individual TV episodes and movie titles a ...
- Making Brand Advertising Measurable Along the Last Mile
Online Media Daily, Ari Jacoby - Monday, November 21, 2011
There is no single remedy to address the attribution challenge for bra ...
- Pandora Unveils Political Targeting Option
Online Media Daily, Joe Mandese - Friday, November 18, 2011
Online music service Pandora just unveiled new ad targeting features that gi ...
- Pandora Opens Ballot Box, Unveils Polital Ad Targeting Features
Raw, Joe Mandese - Friday, November 18, 2011
Political media campaigns can frequently be a little like opening Pandora's Bo ...
- Southwest Airlines Launches Rapid Rewards Shopping
Marketing Daily, Tanya Gazdik - Thursday, November 17, 2011
Southwest Airlines is launching a rewards shopping program that allows members ...
- YuMe Secures $!2M, Earmarked For Connected TV Expansion
Online Media Daily, Gavin O'Malley - Wednesday, November 16, 2011
Video ad network YuMe just received another strategic investment of $12 milli ...
- Two Decimal Points: The Difference In Effectiveness Between TV And Online Ads
Online Spin, Dave Morgan - Thursday, November 17, 2011
I've finally found a way to quantify the relative effectiveness of ...
- Leverage Social For Cyber Monday
Marketing Daily, Taylor Holiday - Wednesday, November 16, 2011
As consumers log on, ready to spend, make sure your deal ...
- Ford Partners With Zynga For Escape
Marketing Daily, Karl Greenberg - Monday, November 14, 2011
In a first for Ford and perhaps a first for the industr ...
- Appy Holidays: Digital Supplants Radio As Seasonal Medium, Spot TV Remains No. 1
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2011
It's beginning to look a lot like digital, almost everywhere Madison Aven ...