- Disney Online Acquires Blog Network Babble Media
Online Media Daily, Gavin O'Malley - Monday, November 14, 2011
Diving deeper into the mommy market, Disney Online just acquired blog netwo ...
- Banks Can Establish Loyalty Online
Marketing Daily, Tanya Gazdik - Saturday, November 12, 2011
One way banks can improve their relationships with customers in strained financi ...
- Macy's: 2011 Marketer Of The Year
Online Spin, Matt Straz - Monday, November 14, 2011
There are a number of brands that have done some great marketi ...
- Marketers Join To Oppose Domain Expansion
Marketing Daily, Tanya Gazdik - Thursday, November 10, 2011
The Coalition for Responsible Internet Domain Oversight currently includes 87 members w ...
- Stonyfield, Organic Valley Team For Online Campaign
Marketing Daily, Tanya Gazdik - Friday, November 11, 2011
The campaign will benefit Wholesome Wave, a Bridgeport, Conn.-based nonprofit whose progra ...
- Amazon To Take On Siri?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 10, 2011
Amazon has acquired a voice-to-text startup called Yap. Though the acquisition w ...
- Online Hispanics Have A Hard Time Finding Health Information In Spanish
Engage:Hispanics, Lee Vann - Thursday, November 10, 2011
When it comes to being healthy, Hispanics have several things going again ...
- Display and Attribution: Keys To Maximizing Holiday Search Marketing Investments
Online Media Daily, Paul Pellman - Thursday, November 10, 2011
The savviest marketers understand that to make the most of their sear ...
- MetrixLab Acquires CRM Metrix
Online Media Daily, Fern Siegel - Wednesday, November 9, 2011
MetrixLab, a global provider of online consumer research services, has acquired C ...
- AdSafe Offers 'Real-Time' Data Feeds For RTB Buys
Online Media Daily, Joe Mandese - Wednesday, November 9, 2011
Online ad safety and verification firm AdSafe Media unveiled what it describ ...
- Online Retail Spend Up 13%
Online Media Daily, Gavin O'Malley - Wednesday, November 9, 2011
While the U.S. economy remains soft at best, online retail spending ...
- WPP Unit Finds Online Becoming A Vast Digital Wasteland
Raw, Joe Mandese - Thursday, November 10, 2011
Asserting that "digital waste" from misguided marketers is "polluting" the online worl ...
- Disconnect: Nielsen Finds No Relationship Between Clicks And Sales
Online Media Daily, Gavin O'Malley - Tuesday, November 8, 2011
In case there was any confusion, Nielsen reiterated this week that ...
- Twitter Follows Tweets To TV
Online Media Daily, Laurie Sullivan - Tuesday, November 8, 2011
Real-time content isn't dead. It's just thriving in platforms other than sear ...
- AdSafe Unveils 'Real-Time' Data Feeds For RTB Ad Buys
Raw, Joe Mandese - Wednesday, November 9, 2011
Online ad safety and verification firm AdSafe Media today unveiled what ...
- Charles Schwab Updates 'Talk To Chuck'
Marketing Daily, Tanya Gazdik - Monday, November 7, 2011
Rotoscoping was an effective way to launch and differentiate the campaign s ...
- One in Ten U.S. Adults Visits Magazine Social Sites
MediaDailyNews, Erik Sass - Monday, November 7, 2011
Magazine-branded social media platforms reach over one in ten American adults, accordi ...
- Demand Media Reports Revenue Surge
Online Media Daily, Joe Mandese - Tuesday, November 8, 2011
Publicly traded, data-driven online content factory Demand Media Monday reported third quart ...
- Google Most Effective TV Advertiser Among Web Brands
Raw, Joe Mandese - Tuesday, November 8, 2011
Google is the most effective advertiser of the major Web destinations advertisi ...
- Publix Drops The Ball In Online Sweeps
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 7, 2011
Lakeland, Fla.-based Publix Super Markets will send participants in an online sweepstak ...
- Horizon's Shirley Is Stacked
Show Daily, Joe Mandese - Monday, November 7, 2011
Horizon Media digital media activation guru Mary Shirley more or less simplifi ...
- interclick Taps Adconion's Kaplan As President/Chief Rev Officer
Raw, Joe Mandese - Friday, November 4, 2011
interclick, which was acquired earlier this week by Yahoo, just named Kei ...
- Malicious Ads On The Rise
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 3, 2011
The spread of infected online ads has spiked tenfold over the pa ...
- Online Discussion Participants Exhibit Riskier Financial Behavior
Online Media Daily, Mark Walsh - Thursday, November 3, 2011
People who participate in online communities are more likely to make ris ...
- SymphonyIRI & Legolas Media Leverage In-Store Data
Online Media Daily, Fern Siegel - Tuesday, November 1, 2011
Consumer and market intelligence firm SymphonyIRI Group Inc. and audience marketplace develop ...
- IAB Releases Online Data 'Lexicon'
Online Media Daily, Mark Walsh - Wednesday, November 2, 2011
With the growing reliance on audience data in online advertising have co ...
- Consumers Don't Understand Opt-Out Tools
Online Media Daily, Wendy Davis - Monday, October 31, 2011
In a new critique of the ad industry's self-regulatory efforts, researchers ...
- Nokia Will Market Windows Phones Overseas
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
Microsoft will get a boost from Nokia's major campaign to tout i ...
- Pepperidge Farm Touts Stone-baked Artisan Rolls In New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
Pepperidge Farm on Tuesday will start promoting a new line of Sto ...
- SunTrust Launches Facebook Contest
Marketing Daily, Tanya Gazdik - Friday, October 28, 2011
SunTrust launches the "Classic Moments of Control" contest on its Facebook p ...