- Affluents Are Wary About Purchasing Online
Marketing Daily, Karl Greenberg - Wednesday, October 16, 2013
When it comes to the way affluents say they prefer to bu ...
- Forecast: TV Revs On Online To Hit $35B
MediaDailyNews, Wayne Friedman - Wednesday, October 16, 2013
Television revenues coming from online platforms -- including over-the-top TV (OTT) servic ...
- Land Rover Sets Off On 'Race The Sun'
Marketing Daily, Karl Greenberg - Tuesday, October 15, 2013
Land Rover this week rolls out its next adventure-focused campaign for t ...
- Yahoo Revs Flat, Display Down 7%
Online Media Daily, Mark Walsh - Tuesday, October 15, 2013
Yahoo's core business still shows little sign of a turnaround, despite t ...
- Q&A: Target Flavors Content To Feed Infolust
Marketing Daily, Sarah Mahoney - Monday, October 14, 2013
The Minneapolis-based retailer isn't alone in its mania for content. A surv ...
- Improving The Path To Purchase
Marketing: Travel, Todd Wilson - Monday, October 14, 2013
Purchasing travel online isn't a linear experience. Finding the right destination, lodgin ...
- General Mills Launches National Cereal Lovers Week
Marketing Daily, Karlene Lukovitz - Thursday, October 10, 2013
"Americans still love cereal, but the reality is that there are ...
- Lose Weight! Make Instagrams of Your Food
Around the Net in Video, P.J. Bednarski - Thursday, October 10, 2013
A recent study published in the Journal of Consumer Psychology suggests th ...
- Denny's Pulls Out Stops With New 'Hobbit' Promos
Marketing Daily, Karlene Lukovitz - Wednesday, October 9, 2013
Denny's has renewed its partnership with Warner Bros. Pictures for the late ...
- AdRoll Hits $100M Run Rate, Doubles Customer Base
Real-Time Daily, Tyler Loechner - Thursday, October 10, 2013
Ad retargeting platform AdRoll on Thursday announced that it reached a $1 ...
- Sticky: Only 14% Of Online Ads Are Seen
Real-Time Daily, Tyler Loechner - Thursday, October 10, 2013
Sticky, a company with software that uses webcams to track users' e ...
- 57% of Americans Go Online With Cell Phone
Research Brief, Jack Loechner - Thursday, October 10, 2013
According to a new survey by the Pew Research Center's Internet &am ...
- ConAgra, Kraft Expand Marketing Partnerships
Marketing Daily, Karlene Lukovitz - Tuesday, October 8, 2013
In a rare, ongoing partnership between two major food makers, ConAgra Food ...
- Scion Touts Pure Process
Marketing Daily, Karl Greenberg - Tuesday, October 8, 2013
As far as the haggle-reduction, Scion says the Pure Process platform mea ...
- Ferrell, Durango, And The Notorious Curtain Exit
Marketing Daily, Karl Greenberg - Monday, October 7, 2013
"It has an edge, historically. It's loaded with adrenalin," said CMO Olivi ...
- Samsung Strands Socially Connected On Island
Marketing Daily, Aaron Baar - Monday, October 7, 2013
Samsung is stranding eight people on a deserted island, but in ...
- Burt's Bees Tweaks Classics In Vine, Instagram Efforts
Marketing Daily, Sarah Mahoney - Monday, October 7, 2013
Both campaigns, by Baldwin&, also based in Raleigh, are being supported wi ...
- Land Rover Goes On Digital Adventures
Marketing Daily, Karl Greenberg - Monday, October 7, 2013
Land Rover is heading into the wild to promote its Range Rov ...
- CDW's Bogus Firm Builds It, Hopes Team Will Come
Marketing Daily, Aaron Baar - Thursday, October 3, 2013
"CDW has done a broad range of work with stadiums," Dean Lam ...
- Filippo Berio Launches Largest-Ever Ad Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, October 2, 2013
The imported Italian brand, the leading olive-oil seller in the U.S., wi ...
- LL Bean, Nordstrom Flex Pop-Up Strategy
Marketing Daily, Sarah Mahoney - Tuesday, October 1, 2013
Just in time for the holidays, both Nordstrom and LL Bean a ...
- Capri Sun Roarin' Waters Taps Athletes For Games
Marketing Daily, Karlene Lukovitz - Tuesday, October 1, 2013
Kraft Foods Group's Capri Sun Roarin' Waters, the low-cal flavored water beverag ...
- Amazon, Wal-Mart Bulk Up For The Season
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 1, 2013
With the grinch diverted by budgetary shenanigans in the nation's capital yesterda ...
- TMN Launches Native Ad Offering, Editorial Staff To Guide Ad Content
Real-Time Daily, Tyler Loechner - Tuesday, October 1, 2013
TechMedia Network, a network of tech and science Web sites with ...