- Birchbox Takes Beauty Message To TV
Marketing Daily, Sarah Mahoney - Wednesday, May 14, 2014
With its latest expansion efforts, including opening a physical store, acquiring ...
- IAB Certifies 29 Companies In Updated Ad Quality Program
Real-Time Daily, Tyler Loechner - Tuesday, May 13, 2014
The Interactive Advertising Bureau (IAB) on Tuesday announced that 29 digital compani ...
- Brazil Touts Brazil Ahead Of FIFA World Cup
Marketing Daily, Karl Greenberg - Monday, May 12, 2014
With about a month to go before the soccer Godzilla lumbers o ...
- Pepcid Partners With Ted Allen, Eater.com
Marketing Daily, Tanya Gazdik - Tuesday, May 13, 2014
Pepcid has enlisted the help of culinary expert Ted Allen and Eater.c ...
- OPA Appoints Kint CEO
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 12, 2014
The Online Publishers Association Monday announced the appointment of CEO Jason Kin ...
- Jeep Hits The Beach With Wrangler Altitude
Marketing Daily, Karl Greenberg - Friday, May 9, 2014
Two of the four TV spots feature point guard Kyrie Irving, w ...
- Trump Las Vegas Enlists 'World's Cutest Dog'
Marketing Daily, Tanya Gazdik - Monday, May 12, 2014
Trump International Hotel Las Vegas is partnering with Boo, a Pomeranian w ...
- Why Luxury Brands Need Scarcity Marketing On The Web
Engage:Affluent, Paras Chopra - Friday, May 9, 2014
Luxury goods marketers have long understood the value of scarcity. Whether th ...
- Brick And Mortar Fights Back
Engage:Millennials, MaryLeigh Bliss - Friday, May 9, 2014
It's a tough time for brick and mortar retailers. It's no secr ...
- Visit California Partners With 'Entertainment Tonight'
Marketing Daily, Tanya Gazdik - Friday, May 9, 2014
The Visit California tourism effort partnered with the "Entertainment Tonight" TV sh ...
- If You Built The Machine, How Can You Blame It?
Online Media Daily, George Simpson - Friday, May 9, 2014
In one of yesterday's two daily e-blasts from The Drum, the self-proclaim ...
- Tesco Could Be Onto Something
Online Media Daily Europe, Andy Oakes - Friday, May 9, 2014
Two things struck me as a sat at my desk listening ...
- Netflix, Amazon Tell FCC Net Neutrality Matters
Around the Net in Video, P.J. Bednarski - Thursday, May 8, 2014
Amazon and Netflix have come out against the FCC's plan to spl ...
- Mike's Hard Lemonade Offering 'Mikehacks'
Marketing Daily, Karlene Lukovitz - Wednesday, May 7, 2014
The campaign spans digital and social platforms, including 15-second preroll packages showcasi ...
- Can Online Video Make TV Better?
Around the Net in Video, P.J. Bednarski - Wednesday, May 7, 2014
Advertisers and producers all want to be part of the online vid ...
- Sexy Models Taken Aback By New Commercial Campaign
Around the Net in Video, P.J. Bednarski - Wednesday, May 7, 2014
A new ad campaign called for sexy models to look and spe ...
- U.S. Swimming, Others Want Kids In The Lanes
Marketing Daily, Aaron Baar - Tuesday, May 6, 2014
"There's a huge drop-off from lessons to teams because parents aren't awa ...
- Sony Launching Branded 'Experiences'
Marketing Daily, Aaron Baar - Monday, May 5, 2014
"Instead of a static wall of TVs showing the same content, consume ...
- Nissan Does Tried-And-True Switcheroo For Altima
Marketing Daily, Karl Greenberg - Friday, May 2, 2014
Last weekend, Nissan launched a new campaign, "Ride of Your Life," ...
- Industry's Need For Digital Viewability
Online Media Daily Europe, Mendel Senf - Monday, May 5, 2014
We're now looking at a digital media buying landscape that's wholly alter ...
- Live-Streamed, Real-Time Triumphs Tout Audi A3
Marketing Daily, Karl Greenberg - Thursday, May 1, 2014
Audi is continuing its push for the new A3 sedan with ...
- Nearly 29 Billion Video Ads Seen In March On Laptops/Notebooks
Around the Net in Video, P.J. Bednarski - Thursday, May 1, 2014
That's more than twice as many ads as seen last year ...
- Too Much Of An Awesome Thing: YouTube's 'Preferred' Gives Advertisers A Top Shelf
VidBlog, P.J. Bednarski - Thursday, May 1, 2014
How do you solve a problem like massive popularity and an ov ...