- Vibrant Will Adhere to Group M's Tougher Viewability Standards
Around the Net in Video, P.J. Bednarski - Thursday, March 12, 2015
Vibrant Media has switched to Group M’s staunch viewability guidelines which dicta ...
- Buffalo Wild Wings Leverages NCAA Partnership To Max With Tailored TV Ads, Multiplatform Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, March 11, 2015
The campaign -- the chain's first work from its new agency, Chiat/D ...
- Apple Announces 33 Add-Ons For Its New Watch
Around the Net in Video, P.J. Bednarski - Wednesday, March 11, 2015
Not really. It's a Funny or Die's satire about an Apple produ ...
- Old Navy Tries Tumblr For Gen Y's Spring Push
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2015
The new effort is "for the younger end of our segment, t ...
- Dodge Gets Fast In 'Furious 7'
Marketing Daily, Karl Greenberg - Tuesday, March 10, 2015
Dodge is represented in the Atlantic Records videos both by vintage ca ...
- Kraft Rolls Out Recipe Hub, Content Marketing Program For 'Strapped' Consumers
Marketing Daily, Karlene Lukovitz - Tuesday, March 10, 2015
While budget-conscious -- or what Kraft calls "strapped" -- consumers, along wi ...
- Traditional Computers Reign For Online Commerce, But Mobile Growing
Marketing Daily, Aaron Baar - Tuesday, March 10, 2015
"We see a big shift among Japanese and U.K. consumers, and ...
- Stand-Alone Services: Who's Next To Change The Landscape -- Maybe ESPN?
TV Watch, Wayne Friedman - Wednesday, March 11, 2015
With some of the biggest TV brands starting stand-alone services -- CB ...
- UPDATED: Big News From Small Screen, Reports Ooyala and Nielsen
VidBlog, P.J. Bednarski - Wednesday, March 11, 2015
Ooyala concludes, "as online viewing shifts from PCs to tablets and mobil ...
- YouTube's Shane Dawson's Lucrative New Life
Around the Net in Video, Mike , P.J. Bednarski - Tuesday, March 10, 2015
He was afraid he could become a 26-year old burnout if h ...
- How Nielsen Is Embracing 'Non-Traditional' Viewers
Around the Net in Video, P.J. Bednarski - Tuesday, March 10, 2015
Ooyala's Jim O'Neill blogs that a new Nielsen ad campaign suggests t ...
- Audi A6 Escapes Attack Of The Mutant Drones
Marketing Daily, Karl Greenberg - Monday, March 9, 2015
The campaign's lead-off TV spot updates, in a truly creepy way, t ...
- 3 Musketeers Characters Are Back For National Video-Driven Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, March 10, 2015
The "Why 3?" campaign is built around four humorous videos answering th ...
- Mobile Payment Users: 57% Check Weather, 54% Social Network, 53% Get Directions
MobileShopTalk, Chuck Martin - Tuesday, March 10, 2015
People who use mobile payments are more likely to pay their bil ...
- The Image Of Etsy's IPO
Search & Performance Marketing Daily, Chris Paradysz - Tuesday, March 10, 2015
The Etsy Initial Public Offering, aside from the financial machinations, is exciti ...
- Geico's Pre-Roll Lampoons The Horror Of . . .Pre-Roll
VidBlog, P.J. Bednarski - Tuesday, March 10, 2015
New Geico commercials have made the most out of the realization th ...
- CBS, Toyota Joining For Charity Video Site
Around the Net in Video, P.J. Bednarski - Monday, March 9, 2015
CBS will announce the launch of “Viewers to Volunteers,” or V2V, ...
- Viewability Getting Major Attention
Around the Net in Video, P.J. Bednarski - Monday, March 9, 2015
Lots of publishers are redesigning their site to make sure they satis ...
- PepsiCo Taking A Hard Look At Its Digital Performance
Around the Net in Video, P.J. Bednarski - Monday, March 9, 2015
PepsiCo is in the throes of a global push to measure t ...
- UPDATING: 'HBO Now' The Big Test For Cord-Cutters?
VidBlog, P.J. Bednarski - Monday, March 9, 2015
Starting April 12, HBO will debut its new standalone online service, dubb ...
- Netflix Makes Docu Deal With DiCaprio
Around the Net in Video, P.J. Bednarski - Friday, March 6, 2015
The streaming video service has teamed with DiCaprio'S Appian Way to stre ...
- 'GTFO' Documentary About Female Gamer Will Get SXSW Debut
Around the Net in Video, P.J. Bednarski - Friday, March 6, 2015
Like real-life GamerGate, the new documentary looks at violent threats against wom ...
- Moms Are Ready For Online Grocery Shopping
Engage:Moms, Holly Pavlika - Friday, March 6, 2015
Online grocery shopping is not a new concept. It's been tried a ...
- Newspapers' Digital Audience At Record High, Mobile-Only Readers Soar
MediaDailyNews, Erik Sass - Thursday, March 5, 2015
Newspapers continue to make big strides online, with the combined digital audien ...
- Smartphone Purchasing by Apps, 25%; Websites, 75%
MobileShopTalk, Chuck Martin - Friday, March 6, 2015
For mobile commerce, websites still dominate apps for making a purchase. ...
- 'TAG' Unveils Board Members, Names Zaneis New Interim CEO
Real-Time Daily, Tyler Loechner - Thursday, March 5, 2015
The Trustworthy Accountability Group (TAG) -- an ad industry initiative launched la ...
- TVPage Beckons Retailers, Brands To Make Their Own YouTube
VidBlog, P.J. Bednarski - Friday, March 6, 2015
TVPage.com, a San Diego-based business enterprise solution, provides the dashboard and technolo ...
- That's The Sway It Is: Young Viewers Trust YouTube Stars Most Of All
VidBlog, P.J. Bednarski - Thursday, March 5, 2015
YouTube stars are much more influential for 13-17 year olds than ...
- Big Advertisers' Pre-Roll Used Before ISIS YouTube Videos
Around the Net in Video, P.J. Bednarski - Wednesday, March 4, 2015
Big advertisers, including Procter & Gamble and Anheuser-Busch, say they weren't awa ...
- Geico Is A Clever Advertiser. Everybody Knows That
Around the Net in Video, P.J. Bednarski - Wednesday, March 4, 2015
But did you know Geico has just produced a 5-second commercial th ...