Around the Net
CBS, Toyota Joining For Charity Video Site
- Wall Street Journal, Monday, March 9, 2015 12:35 PM
CBS will announce the launch of “Viewers to Volunteers,” or V2V, a Toyota-sponsored hub for feel-good short videos. When viewers watch clips on V2V, they accumulate credits that can then be converted into donations for a good cause of their choosing, from the Special Olympics to the Meals on Wheels Association of America.
