- 'Content Integrating' Toward Ignorance
Online Media Daily, George Simpson - Friday, November 12, 2010
Forbes.com has positioned its desperate marriage of church and state, its pay-for-pl ...
- Monetize The Online Gaming Space
Marketing Daily, Gregg Lavin - Thursday, November 11, 2010
With a seemingly insatiable appetite for playing games and accruing the virtu ...
- Kodak Launches Style, Gift Finder
Marketing Daily, - Wednesday, November 10, 2010
The quiz uses questions referencing pop culture, entertainment and holiday themes ...
- Yahoo Taps Time Inc.'s Powers To Head Ad Sales
Online Media Daily, Joe Mandese - Thursday, November 11, 2010
Yahoo, the top seller of online display advertising, Wednesday named Time In ...
- Google Foots AirTran Wi-Fi For Holidays
Marketing Daily, - Monday, November 8, 2010
From Nov. 20 to Jan. 2, all AirTran Airways passengers will g ...
- Interpublic Makes World Wide Web A Local Buy, Will Serve 'Micro Targeted' In-Banner Video Ads
Online Media Daily, Joe Mandese - Wednesday, November 10, 2010
It may be called the World Wide Web, but one of Madis ...
- Yahoo Drives Weekend News
Around the Net In Media, Fern Siegel - Tuesday, November 9, 2010
As part of its partnership with sponsor Buick, Yahoo News has roll ...
- Arizona Debuts Tourism Campaign In Chicago, L.A.
Marketing Daily, - Monday, November 8, 2010
The Arizona Office of Tourism is launching a new advertising campaign, " ...
- Amazon Buys Quidsi, Expanding Diapers, Soap Offering
Around the Net In Brand Marketing, Thom Forbes - Monday, November 8, 2010
Amazon has acquired Quidsi, the parent company of Diapers.com and Soap.com, MarketWat ...
- New World Pasta Launches Two Campaigns
Marketing Daily, Karlene Lukovitz - Friday, November 5, 2010
The new, all-digital campaign's "Healthy Ha!" theme plays off the brand's na ...
- T-Mobile Ads: Sit Down, Take A Load Off
Marketing Daily, Aaron Baar - Friday, November 5, 2010
A new television spot openly imitates Apple's "Mac vs. PC" ads. ...
- Scripps Interactive Q3 Revenue Soars, Driven By Gains At Shopzilla, Bizrate
Online Media Daily, Gavin O'Malley - Thursday, November 4, 2010
Thanks to the improving performance of Shopzilla and Bizrate, Scripps Networks Interacti ...
- Nielsen Discloses Internet Data SNAFU, Reported Erroneous Declines
Online Media Daily, Joe Mandese - Thursday, November 4, 2010
Nielsen Co. Thursday began informing clients that it has been erroneously reporti ...
- Q&A With Cathy Halligan On Online Holiday Sales
Marketing Daily, Sarah Mahoney - Wednesday, November 3, 2010
"Groupon, flash sales ... these are nothing more than deal-of-the-day offers reincarnate ...
- Court Allows Scamville Lawsuit Against Zynga To Proceed
Online Media Daily, Wendy Davis - Wednesday, November 3, 2010
Handing a blow to gaming developer Zynga, a judge has denied t ...
- Sara Lee Promotional Sweepstakes Hits Home
Marketing Daily, Aaron Baar - Tuesday, November 2, 2010
"Our issue was that competitors were resorting to aggressive pricing," Jim Gelde ...
- Wonderful Pistachios Goes For The Twitter Crowd
Marketing Daily, Karlene Lukovitz - Tuesday, November 2, 2010
Most of the new campaign executions rely on what the marketer ter ...
- Ford Bows Online Store For Licensed Merchandise
Marketing Daily, - Tuesday, November 2, 2010
Ford has launched a new online Web store for licensed merchandise. T ...
- Why Online Advertising Didn't Matter In 2010
Around the Net In Media, Fern Siegel - Monday, November 1, 2010
Remember 2008? The battle for the presidency was waged via Facebook a ...
- Sears Intros Personalized Online Shopping Feature
Marketing Daily, - Monday, November 1, 2010
Sears Holdings says it has launched a service called AdYourWay, a shoppi ...
- ivi TV Capitalizes on Fox/Cablevision Feud
MediaDailyNews, Wayne Friedman - Monday, November 1, 2010
The Seattle-based company ivi TV said it gained 323% for its n ...
- IPad Rules The Tablet Market, But Race Just Starting
MoBlog, Mark Walsh - Tuesday, November 2, 2010
It's been pretty clear Apple owns the tablet computer market so fa ...
- Rubicon Acquires Fox Audience Net, Claims It Will Replace Ad Servers
Online Media Daily, Joe Mandese - Tuesday, November 2, 2010
With designs on becoming the dominant online display advertising platform in ...
- Study: Do Online Ads Work?
Online Media Daily, Laurie Sullivan - Tuesday, November 2, 2010
The Online Publishers Association (OPA) Tuesday plans to release a study, "Biometr ...
- Promotions Are Coming, Promotions Are Coming!
Research Brief, Jack Loechner - Tuesday, November 2, 2010
According to results of Shop.org's eHoliday Study conducted by BIGresearch, 84.8% ...
- McDonald's Invites Fans To Create McRib Legends
Around the Net In Brand Marketing, Thom Forbes - Monday, November 1, 2010
As McDonald's "The Legends of McRib" national campaign rolls out tomorrow, McDonald ...
- Aaron's Takes Music Video Approach In New Ads
Marketing Daily, Tanya Gazdik - Sunday, October 31, 2010
Aaron's, Inc., is launching its first nationally integrated campaign starring Nashville recordi ...
- Edmunds.com Relaunch To Focus On Intuition
Marketing Daily, Karl Greenberg - Friday, October 29, 2010
Jeremy Anwyl, CEO of the Los Angeles-based company, says products like Amazon ...
- New Coast Guard Ads Leverage Academia
Marketing Daily, Aaron Baar - Friday, October 29, 2010
"Most people have no idea who they are," Jose Villa, president ...
- J.D. Power: Used-Car Buyers Head For The Web
Marketing Daily, - Thursday, October 28, 2010
The firm says the use of classified ads on the Internet ...