Writing in the Wall Street Journal
before the deal was formally announced, Geoffrey A. Fowler and Ellen Byron point out that the deal shows hope for the online sale of consumer staples such as cleaning supplies, shampoo and paper
goods. Quidsi, launched in 2005, pairs a wide selection and fast, free shipping with an efficient warehouse-distribution system.
"I'm not sure which is more unpleasant -- changing diapers, paying too much for them, or running out of them," Jeff Bezos, founder and CEO of Amazon says in a statement announcing the purchase. "This acquisition brings together two companies who are committed to ... making one of the chores of being a parent a little easier and less expensive."