- Report: Nearly 17% Of Exchange Ads 'High Risk'
Online Media Daily, Gavin O'Malley - Wednesday, August 11, 2010
During the second quarter of the year, the highest-risk inventory was serv ...
- ValueClick Enters Platform Services Market
Online Media Daily, Joe Mandese - Wednesday, August 11, 2010
ValueClick Media, the online audience network division of online marketing services gia ...
- Digital Divide: Fox News Lags CNN Online
Around the Net In Media, Fern Siegel - Monday, August 9, 2010
Fox News Channel is a force to be reckoned with in cab ...
- StumbleUpon Reports It's Back On Its Feet
Online Media Daily, Gavin O'Malley - Monday, August 9, 2010
Don't call it a comeback, but social discovery engine StumbleUpon claims ...
- CBS Reconsiders Hulu, Fostering A Bigger 'Dual Revenue' TV Financial Model
TV Watch, Wayne Friedman - Monday, August 9, 2010
And you thought just adding a pay component to the Hulu si ...
- Viacom: U.S., Global TV Ads, Net Income Up
MediaDailyNews, Wayne Friedman - Thursday, August 5, 2010
Strong advertising and affiliate revenues helped Viacom push up net income f ...
- Interpublic Takes Media Lab From Theory To Application: Initial Foray Focuses On, Well, Applications
Online Media Daily, Joe Mandese - Friday, August 6, 2010
After years of studying the theory of how emerging media are impacti ...
- Hispanics And E-commerce
Engage:Hispanics, Jose Villa - Thursday, August 5, 2010
As technology advances, and Hispanics continue to show a propensity towards ear ...
- HP, Musicians Tout Improved PC Sound
Marketing Daily, Aaron Baar - Wednesday, August 4, 2010
"It all ties back into our strategy of 'Touch See Hear'," Fr ...
- Motorola, Verizon Plan TV Tablet
MediaDailyNews, - Wednesday, August 4, 2010
Motorola and Verizon Wireless are building a TV-focused tablet computer that ru ...
- Murdoch: iPads Perfect Online Biz Model
Around the Net In Media, Fern Siegel - Tuesday, August 3, 2010
News Corp chief Rupert Murdoch said Apple would sell more than ...
- FreeScore.com's Campaign Features 'Score Guys'
Marketing Daily, Tanya Gazdik - Tuesday, August 3, 2010
The company compares the use of the two creative approaches to wh ...
- Shell Talks Nitrogen With Auto Buff Books
Marketing Daily, Karl Greenberg - Tuesday, August 3, 2010
The deal includes a proviso that all vehicle testing and evaluations ...
- Online Advertisers Take The Summer Off
Online Spin, Cory Treffiletti - Wednesday, August 4, 2010
For years there was little to no seasonality in online because ...
- Online Ad Biz - Perceptions vs. Reality
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, August 3, 2010
This past weekend, the Wall Street Journal published a thorough report ...
- Suzuki Program Rewards Social Media Visits
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
"We are trying to tie everything together," says Glenn McClanan, account direct ...
- Suspected Malvertiser Posing As Legitimate Ad Agency
Online Media Daily, Joe Mandese - Monday, August 2, 2010
A suspected malvertiser -- a group buying online display ads as ...
- Exploring the Value of Buying on Engagement vs. CPM
Around the Net In Media, Fern Siegel - Friday, July 30, 2010
Traditional media buying and planning is based on CPM (cost per thousa ...
- Power: 3rd Party Auto Sites Are Tops for Shoppers
Marketing Daily, - Thursday, July 29, 2010
Silver lining for automakers? In the month of purchase visits to manufactur ...
- Legalized Gambling Going Online?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, July 29, 2010
Google Casino? Facebook Blackjack? Yahoo Slots? For better or worse, these would- ...
- 'DriverVille' To Help Launch '11 Mazda 2
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
It will support the Facebook game with ads. It's just one pie ...
- 'Material Girl' Officially Unveils New Ads
Marketing Daily, - Wednesday, July 28, 2010
Ads are breaking in such magazines as Teen Vogue, Seventeen, Nylon a ...
- Kimberly-Clark Launches GoodNites Via Social
Marketing Daily, - Wednesday, July 28, 2010
K-C is also partnering with Mamapedia.com, an online community for Moms. ...
- Study: Men Are From Hulu, Women Are From Facebook
Online Media Daily, Gavin O'Malley - Wednesday, July 28, 2010
Worldwide, who or what has been driving the rapid adoption of soci ...
- FTC Considers Do-Not-Track List
Online Media Daily, Wendy Davis - Tuesday, July 27, 2010
The Federal Trade Commission is considering proposing a do-not-track mechanism that wou ...
- Forrester: Wait Until Location-Based Services Hit Scale
Online Media Daily, Gavin O'Malley - Tuesday, July 27, 2010
Location-based social networks are presently on the tip of everyone's tongue ...
- Edgy Edge Online Campaign Makes Light Of Everyday Irritations
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 27, 2010
...
- NFL Streams Pre-Season Games
MediaDailyNews, David Goetzl - Monday, July 26, 2010
Even as the NFL becomes more popular, its pre-season games seem ...
- AdMeld Takes A Byte Out Of Crime: Will Monitor, Thwart Malware Attacks
Online Media Daily, Joe Mandese - Tuesday, July 27, 2010
In an effort to stay one step ahead of a sophisticated netwo ...
- CrowdGather Gathers LeFora
Online Media Daily, Gavin O'Malley - Monday, July 26, 2010
Signaling industry consolidation, forum network CrowdGather on Monday announced the acquisition ...