Kimberly-Clark Launches GoodNites Via Social

July 28, 2010

Kimberly-Clark is launching a new version of its GoodNites Underwear for bedwetting kids. The company is promoting with half-page print ads, inserts, in-store support.

K-C is also partnering with Mamapedia.com, an online community for Moms. It will have a "The GoodNites NiteLite Panel" that will post articles, answer questions and host "office hour" sessions on the Mamapedia Facebook page now through September.