- Yelp Takes On Groupon With Local Deals
Around the Net In Online Marketing, Gavin O'Malley - Thursday, August 26, 2010
Hold onto your hat, Groupon! Yelp just announced that its first loc ...
- The New Brand Marketing = Content Online
Engage:Hispanics, Joe Kutchera - Thursday, August 26, 2010
Que Rica Vida, General Mills' Spanish-language website, aims to serve its audien ...
- LG Adds Humor With Jane Lynch Comedic Videos
Marketing Daily, Aaron Baar - Wednesday, August 25, 2010
"We wanted the star of the videos to be someone who cou ...
- Choice Hotels Launches Music Initiative
Marketing Daily, Tanya Gazdik - Wednesday, August 25, 2010
The company is publicizing the effort on its homepage and via ...
- 'Mad Men' Actress Stars In London Fog Campaign
Marketing Daily, - Wednesday, August 25, 2010
Hendricks, who plays Joan Holloway and was recently named "Best-Looking Woman ...
- Chinese e-Commerce Site Alibaba Buys Auctiva
Online Media Daily, Gavin O'Malley - Wednesday, August 25, 2010
Continuing its U.S. invasion, Chinese e-commerce site Alibaba just announced the acquisiti ...
- Quaker Oats Preps Breakfast Campaign
Marketing Daily, Aaron Baar - Tuesday, August 24, 2010
In addition, Quaker is adding two new products to its breakfast offering ...
- Borrell: Online Ad Spend To Gain 17.5% In 2011
MediaDailyNews, Wayne Friedman - Monday, August 23, 2010
Streaming video advertising will see continued big growth -- increasing more th ...
- Brand Affinity Raises $20M, Expands Celeb Roster
Online Media Daily, Gavin O'Malley - Tuesday, August 24, 2010
Brand Affinity Technologies -- which specializes in teaming up pro athletes wi ...
- Compete: Back-To-School Shoppers Heading Online
Online Media Daily, Mark Walsh - Monday, August 23, 2010
Product categories that will benefit the most from that trend include electronic ...
- Shock Revelation: Microblogging Meaningless Waste Of Time!
Around the Net In Online Marketing, Gavin O'Malley - Monday, August 23, 2010
TechCrunch's Paul Carr just did what every media and marketing profession ...
- Toyota Goes Green For Prius Party
Marketing Daily, - Friday, August 20, 2010
Toyota, which ran a two-week contest, has announced the 10 finalists vyi ...
- Pepsi Bottlers Add Digital To Media Mix
Marketing Daily, Mark Walsh - Monday, August 23, 2010
"The initial thought behind this was knowing that digital has become ...
- YouTube Still Outruns Yahoo! And Facebook For Video Viewers
Research Brief, Jack Loechner - Monday, August 23, 2010
According to July data from comScore, 178 million U.S. Internet users watch ...
- Apple Shuts Down Quattro Wireless To Focus On iAd
Online Media Daily, Mark Walsh - Thursday, August 19, 2010
Starting in September, Apple will focus its mobile advertising efforts entirely ...
- Subway Plus Sony Equals 'Fiery Frenzy'
Marketing Daily, Karl Greenberg - Wednesday, August 18, 2010
The program gives patrons of both Subway and PlayStation a chance ...
- Volkswagen Takes Family Road Trip with TLC
Marketing Daily, Karl Greenberg - Wednesday, August 18, 2010
Volkswagen will bookend the a webisode series with 30-second Routan TV spo ...
- Fox Audience Net Taps Time Inc.'s Carras
Online Media Daily, - Thursday, August 19, 2010
Liberty Carras has joined the Fox Audience Network (FAN) as senior vi ...
- HBO Won't Make Netflix Deal
Around the Net In Media, Fern Siegel - Tuesday, August 17, 2010
HBO, Time Warner Inc.'s pay-television channel, home to "The Sopranos" and "Tr ...
- Scion To Young Drivers: 'Enter The Machine'
Marketing Daily, Karl Greenberg - Tuesday, August 17, 2010
The campaign includes a search engine keyword buy for the term "t ...
- Apple And Google Set To Capitalize (And Compete) On Internet TV
Online Media Daily, Laurie Sullivan - Monday, August 16, 2010
Connected TVs and set-top devices enabling consumers to view video from acro ...
- Court Freezes Assets Of Acai Berry Online Scammer
Online Media Daily, Wendy Davis - Monday, August 16, 2010
At the request of the Federal Trade Commission, a federal judge ...
- Zagat To Offer Group Deals For Rated Restaurants
Marketing Daily, Karlene Lukovitz - Friday, August 13, 2010
Zagat co-founder/co-chair Nina Zagat says that Exclusives is designed to benefit bo ...
- Zagat, Foodspotting In Digital Partnership
Marketing Daily, - Friday, August 13, 2010
Zagat Survey and Foodspotting, a site where members share photos of restaura ...
- IBM Buys Unica, Brings Analytics To Madison Avenue
Online Media Daily, Laurie Sullivan - Friday, August 13, 2010
IBM made it clear Friday it wants to own the online marketi ...
- Zagat Serves Up Group Buying Site For Restaurant Deals
Online Media Daily, Mark Walsh - Thursday, August 12, 2010
Jumping on the group buying bandwagon, Zagat Survey next month plans ...
- Farmers Insurance Highlights 'Right Fit' Coverage
Marketing Daily, Tanya Gazdik - Wednesday, August 11, 2010
Farmers Insurance will launch a new national Hispanic ad campaign Aug. ...
- Mass Connections Links Social Media To Store Events
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 11, 2010
Todd Wasserman talks with Caroline Cotten-Nakken, founder and CEO of shopper-marketing fi ...
- Is Facebook Friending AOL?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, August 11, 2010
Facebook and AOL are quietly discussing a strategic partnership to boost "the ...
- Report: Facebook, AOL Mull Ad Alliance
Online Media Daily, - Wednesday, August 11, 2010
Facebook and AOL are discussing a strategic alliance that could make A ...